South Dakota Housing Development AuthorityResource and Development Officer
Sep. 2003 - Apr. 2007Pierre, South Dakota, United StatesDelivered cross-functional leadership across marketing operations and communications, supporting housing development programs and building campaigns that drive engagement and brand recognition.
Redesigned and relaunched organizational websites, including affiliate sites, resulting in an increase in user traffic while improving customer engagement and overall user experience (UX).
Pioneered event planning and execution for the Annual Housing Conference, managing marketing campaigns, speaker schedules, event logistics, and entertainment for 500 attendees; managed a budget of 5 figure budget for the event.
Created professional print and web materials for legislative and investor presentations and optimized marketing collateral and brand guidelines, improving consistency across platforms.