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Work Background
Shalista Anderson CoachingLife Coach
Apr. 2025• Provided mindset and emotional resilience coaching to women to help them reclaim power and purpose.
• Utilized photography background to help women see their strength and worth.
• Developed skills in coaching, mindset training, and emotional resilience.
• Achieved success in empowering women to make positive life changes.
South Dakota Housing Development AuthorityResource and Development Officer
Sep. 2003 - Apr. 2007Pierre, South Dakota, United StatesDelivered cross-functional leadership across marketing operations and communications, supporting housing development programs and building campaigns that drive engagement and brand recognition.
Redesigned and relaunched organizational websites, including affiliate sites, resulting in an increase in user traffic while improving customer engagement and overall user experience (UX).
Pioneered event planning and execution for the Annual Housing Conference, managing marketing campaigns, speaker schedules, event logistics, and entertainment for 500 attendees; managed a budget of 5 figure budget for the event.
Created professional print and web materials for legislative and investor presentations and optimized marketing collateral and brand guidelines, improving consistency across platforms.
Shalista PhotographyProfessional Photographer
Jul. 2003
Shalista PhotographyOwner, Photographer and Designer
Jul. 2003 - Jan. 2025Sioux Falls, South Dakota, United StatesSpearheaded business operations and strategic planning for the branding and photography business, hiring and overseeing a team of 5 to deliver high-quality services to 200+ clients annually. Conducted market research to identify new business opportunities and facilitate the development of robust marketing campaigns and strategies to promote new services and increase revenue to $500K+. Communicated with clients to identify needs and present innovative solutions across social media management, search engine optimization (SEO), videography, media relations, and brand development. Successfully boosted brand awareness and visibility by representing the business at professional photography events, contributing as a competition judge, and being featured in notable media outlets and podcasts.
Nichols Media Group LLC.Graphic Designer
Jan. 2003 - Jul. 2003Sioux Falls, South Dakota, United States
Sturdevant's Auto PartsAssistant Director of Marketing
May. 1999 - Jan. 2003Sioux Falls, South Dakota, United States
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