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Work Background
Aletheia Marketing & MediaGroup Director of Digital Media
May. 2023Addison, Texas, United States- Team Leadership: Passionate leader of a diverse team (5 employees, 2 contractors, vendors). Cultivates a collaborative, high-performance environment.
- Campaign Execution: Dedicated to seamless marketing campaigns across channels (social, influencer, search, programmatic). Ensures alignment with organizational goals.
- Multifaceted Campaign Management: Proficiently manages diverse digital campaigns, prioritizing adaptability for effective strategies.
- Client Retention and Growth: Strategically prioritizes client satisfaction, fostering long-term partnerships for mutual growth.
- Employee Development: Service-minded approach to fostering continuous learning, ensuring a motivated and high-performing team. I remain dedicated as the ambassador of giving back, coordinating all company volunteer events with a genuine focus on nurturing our connection to the community.
Aletheia Marketing & MediaDirector of Paid Search
Oct. 2022 - May. 2023Addison, Texas, United StatesResponsibilities consist of:
- Developing overall SEM strategy to ensure KPIs are met across finance, hospitality, healthcare, real estate, & e-commerce industries.
- Creating resources, managing, and developing our partners as well as our internal search team to execute organic and paid search strategy.
- Creating and refining custom deliverables with a focus on client retention. - Keeping the search team on top of trends and adjusting overall strategy to meet & exceed client goals. I am also the ambassador of giving back focusing and facilitating all of Aletheia’s philanthropy efforts.
Aletheia Marketing & MediaAssociate Director
Jun. 2022 - Oct. 2022United StatesFocusing on Paid Media and SEO Management while developing new process and scopes of work.
WpromoteSenior Digital Marketing Manager
Apr. 2021 - Jun. 2022United StatesHead of SEO for one of the largest multi-family companies in the USA. While managing my own book of paid media, paid social, display, and SEO book of business for 35+ clients. Responsibilities include but are not limited to: - Creating and managing the deliverable completion of a 3 tier SEO program
- Manage all SEO deliverables, paid campaigns, and client partnerships of 2 portfolios equaling 35+ properties.
- Providing detailed monthly reporting for the entire teams SEO portfolio’s
- Creating and managing the SEO training for our team - Facilitating communication with external partners and providing training for all the SEO processes. - Assisting with hospitality and SMB SEO as well. - Monthly paid search and social reporting with optimizing campaigns.
- Blog and onsite content writing.
WpromoteDigital Marketing Manager
Nov. 2016 - Jan. 2022Dallas/Fort Worth AreaWpromote is an LA-based digital marketing agency that promises proactive and professional digital solutions that inspire trust, instill confidence and activate results. We help clients develop & execute their digital strategies to reach their online goals. My Tasks: Review, update and develop keyword strategies, metadata, image alt tags and on-page content for 72 clients’ websites Complete competitive backlink analysis, search for new link opportunities, perform outreach to qualified websites and create link reports to increase the number of websites linking to my clients’ websites Communicate effectively with clients in order to proactively determine and anticipate their needs and wants as well as to provide superior client service Leverage data visualization tools to assist my clients in their online needs and be considered as a partner Work with on-site SEO Directors, and the VP of Marketing to facilitate a positive environment for achieving performance metrics Undergo continuous SEO and PPC training regarding the methods and techniques currently utilized in the Digital/Interactive Marketing industry
WpromoteDigital Marketing Coordinator
Jun. 2015 - Nov. 2016Dallas/Fort Worth AreaI implement key SEO tactics. This included (but is not limited to) the following areas: Keyword Analysis Keyword Research
Data Analysis
Citation Analysis
Backlink Audits Photo Optimization
Quarterly Reporting Experience with the following platforms:
Yext
Google My Business
SEMRush
Majestic
Advanced Web Rankings
Moz Local
AWR - Advanced Web Ranking System
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