Hugo Serodio

Lead Marketing Designer / Art Director / AI Design @iion

PortugalTutor💸 MarketingUX/UI DesignerGraphic Designer🐦 DesignCommunication Designer🧨 Consulting🎥 EntertainmentBrand Designer🧮 EducationVideo EditorArt DirectorPresentation Designer

Hugo Serodio, as the Lead Marketing Designer, your primary role involves overseeing the creation and implementation of marketing design strategies to enhance our brand image. You will be responsible for guiding the marketing design team in developing compelling visuals for our advertising campaigns, product designs, and digital platforms. Your role is crucial in ensuring that our visual marketing content aligns with our branding goals, resonates with our target audience, and drives customer engagement. Your expertise in design principles, creative innovation, and team leadership will be vital in achieving our marketing objectives.

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Work Background

iionLead Designer

Aug. 2022Worldwide · RemoteWe're iion - Redefining Monetization and Advertising for Gaming

VILA VITA Parc Resort & SpaDigital Design and Intelligence Management Coordinator

Feb. 2021 - Aug. 2022Lagoa, Faro, PortugalI've worked for one of the luxurious independent resorts in Portugal. My primary responsibility was to coordinate the digital & design team for every internal project - from concept to design - managing the Resort's portfolio brands in different channels and collaborating with several departments.

VILA VITA Parc Resort & SpaBrand & Digital Strategist

Aug. 2020 - Aug. 2022Lagoa, Faro, Portugal

UnbabelMarketing Visual Designer

Jul. 2019 - May. 2020Lisboa e Região, Portugal · On-siteI've worked for one of the largest tech companies in Portugal, collaborating with Marketing & Brand Team to create aesthetic, efficient, optimized, and usable designs (corporate identity, events, websites, product demos, presentations, handouts, and SWAG), also leading production.

BiklioHead of Design & Communication

Feb. 2018 - Jul. 2019Lisbon Area, Portugal · HybridI was responsible for managing and creating all UI and UX, brand strategy, and communication content (offline & online). What We Do: We provide a network of recognition & benefits to bicycle users. Together with local businesses and the community, we work for the good of our cities. Our Mission: Making cities a liveable and healthy place to live and work, by increasing cycling mobility. Bike with benefits. You benefit the community, the community benefits you.

BiklioBrand & Visual Consultant

Aug. 2016 - Feb. 2018Lisbon Area, Portugal · HybridEverything started when I was invited to develop the brand strategy, identity (naming, brand models, and visual identity), and User Interface (UI) for a European Mobility App Project. The project evolved into a Startup, and in 2018 the next step was to accept Biklio's invitation to be part of the team and lead all communication content (offline & online).

FreelancerIndependent Creative Consultant

Nov. 2015 - Jun. 2019RemoteI've worked as a strategic partner for brand development, integrated campaigns, and digital content in collaboration with communication agencies and personal clients. Leading Agencies/Partners: Nuts Branding, Bluesoft, Business Config, Possibility™, Grupo Executive, TIS, INESC ID, MoTiV (by UNIZA, the University of Zilina).

Grupo ExecutiveArt Director & Designer

Aug. 2014 - Apr. 2015Lisbon Area, Portugal · On-siteI was responsible for the art direction and design of multiple integrated campaigns (offline & online) for the Angolan and Mozambican markets. Main Clients: Toyota, Nestlé Nido, Sumol + Compal, Government of Angola, DStv, Unicer Cristal, Coca-Cola, and many others.

WHITE_Brand ServicesDesign Supervisor

Feb. 2014 - Aug. 2014Lisbon Area, Portugal · On-siteI was responsible for leading the creative teamwork from concept to design. While there, I was also responsible for creating some key design projects. WHITE_Brand Services is a full-service design company, with multidisciplinary capabilities. With a client range and know-how come from many different sectors, with one thing in common: a clear-thinking attitude. Main Clients: ANA Airports, BP, Generg, José de Mello, Mota-Engil, Mota-Engil Africa, PLMJ, REN, and many others.

Fyber (acquired by Digital Turbine)Full Stack Designer

Oct. 2012 - Feb. 2014Berlin Area, Germany · On-siteIn Berlin, I've worked for one of the largest advertising technology companies in the world, in collaboration with Product Managers, Web Developers, and Marketing in creating aesthetic, efficient, optimized, and usable designs (corporate identity, websites, product demos, presentations, handouts, and merchandise). SponsorPay (Fyber) at least back then was a value-exchange advertising platform providing high-quality brand engagement for advertisers and driving user acquisition as well as content monetization for publishers of mobile and social apps. Achivements: • Working in collaboration with Product Managers, Web Developers and Marketing in creating aesthetic, efficient, optimized and usable designs, mostly for BrandEngage® • Designing and optimizing marketing materials including corporate identity, websites, product demos, presentations, handouts and merchandise • Implementation of guidelines and good practices, including templates and guidelines • Supporting Sales efforts including creating presentations and mockups of product integration Some brands i worked for BrandEngage® product: • Automobiles (Kia, Opel, Renault, Toyota) • Entertainment (EA Games, Fox, GSN, Nintendo, Universal Studios, Warner Brothers) • Food (McDonalds, Waitrose, Wonderful Pistachios) • Mobile (Samsung, O2, T-Mobile, Huawei) • Sports (Adidas, Nike, Puma) • Travel (Turkish Airlines)

FreelanceBrand Consultant & Entrepreneur - São Tome and Principe

May. 2011 - Sep. 2012Sao Tome and PrincipeIn Sao Tome and Principe i managed and developed some local brands associated mainly with tourism. Highlighted Projects: • Tropicventure • Biilong • Turiart

YOUmixSenior Designer / Art Director

Mar. 2006 - May. 2011Lisboa / Algarve · On-siteResponsible for art direction of multiple integrated campaigns, graphic & digital design while in the agency. Since 2009 i assumed the position of Creative Supervisor, assuring quality of most of the projects and supporting the creative team with ideas and insights. YOU mix was an integrated agency specialized in advertising, marketing, and e-marketing, with offices in Lisbon and Algarve. Main Clients: Madeira Island Tourism, Algarve Tourism, Tiara Hotels, The Vine Hotel, Remax Portugal, Madeira Airports, Portugal Telecom, TMN, Pepsi, Companhia das Quintas, and many others. Achievements: º Creative supervision º New accounts to the agency through competitions and new business º Multiple integrated campaigns in the market º International promotion and brand awareness of Madeira Island tourism in strategic marketplaces º Large experience in working with brands related with tourism and travel Achievements: º Creative supervision º New accounts to the agency through competitions and new business º Multiple integrated campaigns in the market º International promotion and brand awareness of Madeira Island tourism in strategic marketplaces º Large experience in working with brands related with tourism and travel

Usagi DesignSenior Designer

Nov. 2005 - Mar. 2006Lisbon Area, PortugalUsagi Design was a Lisbon based graphic design agency. While i worked here i designed graphics & concepts mostly associated to consumer goods (Coca-Cola, Nestlé, Kraft Foods, Vitacress, Campofrio, Unilever, L'OREAL, Iglo, Yoplait, among others) including packaging, point of sale and illustration. Achievements: º Illustration º Deep knowledge about retail market º Photoshop expertise

Arta DesignGraphic Designer & Copywriter

Jan. 2005 - Dec. 2005VilamouraMy work here was mainly focus on graphic design, strongly related with real estate, since the agency is part of Enolagest Group - that includes a portfolio of several companies, like Garvetur and Visacar.

Atelier do Sul - Design ConsultantsGraphic Designer

Jan. 2004 - Dec. 2004BouliqueimeMy passage here was mostly 6 months where i learned with one of the major references of portuguese design at the time, especially related to Hotel and corporate business side. I had the privilege to learn important design values and guidelines that shaped my reference for consistency and eye for detail.

Nameless DesignGraphic Designer

Jan. 2002 - Dec. 2004AlbufeiraThis job means back to the start - my first job in the creative design industry in a small scale but where i had the opportunity to develop skills, knowledge on a real work environment and grow as a designer.

DarquiterraInternship, Illustrator

Jan. 2000 - Dec. 2002AlbufeiraWhile i was studying, i had this part-time where i did some illustrations, logos and small artwork for this architecture studio, gaining some real experience.

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