Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Head of Product Design
ceen.studioHead of Product Design
Oct. 2024United Arab EmiratesAt Ceen Studios, we are shaping the future of media and design by developing innovative tools and experiences that enhance the agency’s operations and push creative boundaries. My role is at the intersection of advertising, media, and technology, driving impactful brand, UX/UI, and product design solutions. Key Responsibilities: -Leading Design & Innovation – Spearheading design strategies that merge creativity with functionality across digital and offline touchpoints. -User-Centric Solutions – Conducting research, user interviews, and experience analysis to craft seamless and engaging customer journeys. -Design Sprints & Agile Execution – Running Lean-based Scrum design sprints to rapidly prototype and iterate on ideas. -Cross-functional collaboration – Working closely with product managers, business analysts, developers, and stakeholders to align creative vision with business objectives. -Strategic Product Roadmap – Ensuring product designs balance consumer needs, market trends, and technical feasibility. -Team Leadership & Mentorship – Managing, mentoring, and inspiring a multidisciplinary team of UI/UX designers, visual designers, and interaction designers to elevate design standards. Areas of Expertise: -Digital Transformation & CX/UX Design -360 Customer Experience & Service Design -Sales & Product Strategy -Process Mapping & Business-Centric Design I’m passionate about creating cutting-edge experiences that drive engagement and innovation. Let’s connect and shape the future of design together! 🚀
Associate Creative Director
WEYYAK by Zee EntertainmentAssociate Creative Director
Jul. 2023 - Sep. 2024Dubai Emirate, United Arab Emirates• Lead and Inspire Creative Teams: Directed a team of designers and creatives, fostering a collaborative environment to produce visually stunning and user-centric designs for the VOD platform. • Strategic Collaboration: Partnered with product managers, UX/UI designers, and content creators to develop consistent and captivating brand stories that resonate with our audience. • Innovative Design Implementation: Enhanced the platform’s visual appeal and user experience through the creation and execution of cutting-edge design concepts. • Data-Driven Design Decisions: Utilized comprehensive user research and data analysis to inform design choices, ensuring an optimized and engaging user experience. • Continuous Improvement through A/B Testing: Implemented A/B testing and data-driven strategies to continuously refine and enhance the platform’s effectiveness, resulting in measurable improvements in user engagement and satisfaction. • Project Management Excellence: Oversaw multiple projects simultaneously, ensuring all deliverables met stringent deadlines and maintained the highest quality standards.
Senior Creative Manager
WEYYAK by Zee EntertainmentSenior Creative Manager
Aug. 2016 - Jul. 2023Dubai Emirate, United Arab Emirates• Pioneered UX/UI Design for weyyak.com: Spearheaded the development of the user experience and interface design for the weyyak.com platform, establishing a robust and engaging digital presence from inception. • Strategic Visual Storytelling: Collaborated closely with marketing and content teams to craft compelling visual narratives for video content, enhancing audience engagement and retention. • Innovative Design Prototyping: Created detailed wireframes, mockups, and prototypes, effectively communicating design ideas and ensuring seamless implementation. • Established Design System and Brand Guidelines: Developed comprehensive design systems and brand guidelines, ensuring visual and experiential consistency across the entire platform. • Enhanced Brand Recognition: Strategically promoted brand recognition, significantly improving the brand’s image and appeal among both new and existing audiences through innovative design solutions.
Art Director
React MenaArt Director
Aug. 2015 - Aug. 2016United Arab Emirates• Achieved Outstanding Creative Results: Delivered exceptional creative outcomes by developing captivating designs. Faced with two challenging clients who were initially dissatisfied with previous designs, I engaged them directly, incorporating their feedback through iterative improvements over two weeks. My dedication and strategic approach culminated in their approval, fostering successful collaboration and high client satisfaction. • Strategic Direction and Collaboration: Conducted a productive meeting with the creative director and account managers, where we reviewed the mood board I created. Our collaborative discussion led to a clear and agreed-upon project direction, ensuring alignment and coherence in our creative vision. • Innovative and Fresh Design Solutions: Committed to generating fresh, innovative ideas and designs, constantly thinking outside the box to bring new, creative solutions to the table. I continually sought ways to push creative boundaries, ensuring our projects stood out and delivered exceptional results.
UX UI Designer
ShahidUX UI Designer
Mar. 2014 - Aug. 2015• Enhanced UX/UI for MBC.net and Shahid.net: Collaborated on the redesign of both the MBC.net and Shahid.net websites and apps, significantly improving user experience and interface design to elevate overall user engagement and satisfaction. • Innovative Concept Development: Leveraged creative thinking and innovative ideas to develop new, compelling design concepts that set the platforms apart in a competitive market. • Multi-disciplinary Design Execution: Played a key role in a multi-disciplinary team, executing both interaction and visual design elements to create cohesive and user-friendly interfaces. • Strategic User Experience Planning: Partnered closely with a lead experience architect to meticulously plan and implement user experience strategies, ensuring a seamless and intuitive user journey across all digital touchpoints.
Digital Senior Designer
StartappzDigital Senior Designer
Oct. 2013 - Mar. 2014Jordan• Branding for Global Brands and Startups: Developed comprehensive branding strategies and visual identities for a diverse range of global brands and startups, ensuring strong market presence and brand recognition. • Interactive Presentation Design: Created engaging and interactive presentations that effectively communicated complex ideas and captivated audiences. • Animation and Video Production: Produced high-quality animations and handled video editing and shooting for advertisements and in-house shows, delivering visually compelling content. • YouTube Show Branding: Designed distinctive branding for YouTube shows, enhancing their appeal and increasing viewer engagement. • Innovative Concept Development: Utilized creative thinking and innovative ideas to develop new concepts and designs, consistently pushing the boundaries of conventional design. • Client Collaboration and Feedback: Presented finalized work to clients, actively seeking and incorporating their feedback to ensure satisfaction and successful project outcomes.
Senior Designer
KharabeeshSenior Designer
Aug. 2008 - Oct. 2013Jordan• Branding for Global Brands and Startups: Developed comprehensive branding strategies and visual identities for a diverse range of global brands and startups, ensuring strong market presence and brand recognition. • Interactive Presentation Design: Created engaging and interactive presentations that effectively communicated complex ideas and captivated audiences. • Animation and Video Production: Produced high-quality animations and handled video editing and shooting for advertisements and in-house shows, delivering visually compelling content. • YouTube Show Branding: Designed distinctive branding for YouTube shows, enhancing their appeal and increasing viewer engagement. • Innovative Concept Development: Utilized creative thinking and innovative ideas to develop new concepts and designs, consistently pushing the boundaries of conventional design. • Client Collaboration and Feedback: Presented finalized work to clients, actively seeking and incorporating their feedback to ensure satisfaction and successful project outcomes.
Graphic Designer
Al Sharq printing pressGraphic Designer
Jul. 2007 - Apr. 2008Responsibilities: • Preparing rough design concepts. • Review job orders to determine quantities to be printed, paper specifications, colors, and special printing instructions. • Operate laser plate-making equipment that converts electronic data to plates.

Requests

Touchpoint image
0
Service Pitch
Memorable Brand Building Services
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Seif on Intch
Design
498396 people
23
cameraman/editor/DOP/business owner
16
Digital Marketing
19
Learning and Development Specialist @ CL Consultancy
DesignGraphic Designer
208683 people
23
cameraman/editor/DOP/business owner
19
Digital media specialist
16
Data Entry