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Work Background
Self-employed Unlocking the Power of Visual Storytelling: Crafting Distinctive Narratives
Feb. 2017Tampere Area, FinlandIn the domain of visual communication design, my expertise is not just a skill but a mission to empower brands with the ability to convey their stories through potent visual elements. My journey is dedicated to the creation of distinctive brands, compelling marketing materials, engaging websites, and captivating photographs. Each project is a narrative, intricately woven with the threads of visual artistry, aimed at not just reaching an audience but resonating with them on a profound level. My goal transcends the mere creation of visual content; it's about forging connections, eliciting emotions, and setting my clients apart from their competition. Through meticulous design and strategic storytelling, I ensure that every visual element serves as a pillar for my clients to effectively share their unique stories and achieve a standout presence in their respective industries. As a professional in the global arena, I am continuously seeking opportunities to collaborate with forward-thinking companies and individuals. If you're looking to elevate your brand's narrative with unparalleled visual storytelling, let's connect and explore how we can transform your vision into a vivid reality.
SATUDesign Director at SATU
Jan. 2014 - Feb. 2017
Kiss'a FashionArt Director
Jan. 2009 - Nov. 2013Tampere Area, FinlandWomen's Fashion Leather Bags
Intermedium, Amsterdam, NetherlandsWomen's Senior Footwear Designer
Jan. 2008 - Dec. 2009Managed Design direction and translated market input into innovative designs. Travelled to enhance designs, trends and knowledge. Used knowledge of costing and manufacturing to developed cost efficient products. Followed up the sample production in Wenzhou, China, demonstrating knowledge of materials, components, patterns and fittings of collection.
Studio Germano DesignFreelance Accessory Designer, Civitanova di Marche
Jan. 2008 - Dec. 2008Brought inspiration and innovation offering creative input for the Italian Design Studio. Contributed design solutions,translated seasonal concepts to sample product lines.
Fareast Shoes Industrial Co. Guangzhou, ChinaWomen's Chief Footwear Designer
Jan. 2006 - Oct. 2007Designed products for women's footwear based on inputs from several international customers. Collected relevant information needed to design a consumer and market right collections. Identified problems, developed solutions and seeked innovate approaches to the development of samples.Mentored and coached respective Chinese junior designer team. Visited international trade, shoe fairs and fashion events.
Baldinini, Pericoli, Borgo Degli Ulivi, Rimini, ItalyWomen's Senior Footwear Freelance Designer, Rimini, Italy
Feb. 1998 - Nov. 2005Managed her own freelance design and bulk sample business in Rimini, Italy. Managed multiple accessory collections (bags and shoes) for each season.Researched and developed seasonal trends and concepts. Created design and tech packs, ensuring that each of them were complete, accurated and handed of to Italian product development factories in time. Managed sample development process to achieve the best possible product executions.
Muoti Maailma, Helsinki, FinlandFreelance Editor
Feb. 1994 - Dec. 2002Reported as correspondent from Italy for Finnish fashion trade magazine from fibres to yarns and textiles, men's, women's and kids' fashion to lingerie, fitness wear to accessories. Offered close up about made in Italy with interviews, trend analysis and market researches.
Fuzzi Spa, Ewald Oy, Rimini, ItalyFreelance Apparel Designer
Mar. 1993 - Sep. 1996Designed women's knitwear, casual wear, print for textiles and accessories. Managed prototype requests.
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