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Work Background
BetterUpSenior Manager, SEO
Oct. 2022Brooklyn, New York, United States
BetterUpSearch Engine Optimization Manager
Mar. 2021 - Oct. 2022Brooklyn, New York, United States
YieldStreetContent Marketing and SEO Manager
Sep. 2019 - Dec. 2020New York, NYResponsible for content/SEO strategy for the fasted-growing FinTech startup in NYC. Increasing organic blog traffic by 84% from Q3 ‘19 to Q3 ‘20 and increased keywords ranking in top 3 SERP positions by 278% and top 10 by 735% from Sept. ‘19 to Aug. ‘20.
UpdaterSEO/Content Marketing Manager
Jul. 2017 - Sep. 2019Manhattan, New YorkResponsible for developing and instituting a robust SEO/content strategy for NYC-based ReloTech startup. Increased organic website traffic by 393%, top 3 by over 500%, and top 10 by over 250%.
ShopKeepManaging Editor Content and SEO
Sep. 2015 - Jun. 2017Greater New York City Area• Responsible for content strategy to acquire and nurture leads via blog posts, videos, eBooks and infographics.
• Developed and managed blog content calendar based off of industry trends, SEO and Google Analytics data.
• Increased Google organic blog traffic by 46% between Sept 2015 and July 2016.
• Spearheaded and managed content exchange partnerships and SEO back linking strategies.
• Responsible for SEO strategy, keyword research and blog optimization.
• Collaborated with creative to maintain consistent brand across blog, marketing site and social channels.
• Assigned, managed and edited dozens of externally sourced articles from freelancers and contributing writers.
Black Ocean GroupDirector of Content
May. 2014 - Sep. 2015New York, NY• Work with developers and designers from ideation stage to launch for three different websites. • Rebuild the entire editorial department of The Dishh: work on content strategy, transforming material into engaging and relevant content, increasing traffic from 8 to 15 million page views monthly. • Manage social media strategy, increasing Facebook likes from 50,000 to over 270,000. • Hire, manage and edit a team of six writer and three to five interns.
PinkNewsAssociate Publisher
May. 2014 - Oct. 2014New York, NY• Report and write articles pertaining to both local and international LGBTQ issues.
Tow-Knight Center for Entrepreneurial JournalismJournalism Fellow
Jan. 2014 - May. 2014New York, NY• Designed and worked with a developer to launch Project Q, a website for queer women in NYC. • Managed website’s social engagement, including Facebook page and group (over 5,900 members). • Produced, shot, edited Queer Women Kissing (1M+ views). Appeared on HuffPost Live to discuss video. • Responsible for all digital marketing, including social campaigns and creating marketing materials. • Developed deck and pitched to investors. Took marketing and business-related startup classes.
City LimitsReporter
Jun. 2013 - Aug. 2013New York, NY• Pitched story ideas, conducted interviews and wrote articles for a website that publishes investigative, in-depth reporting on urban life and New York City policy. • Stories included pieces about city council races, the LGBTQ community and gun violence.
UJA-Federation of New YorkAdministrative Assistant, Commission on Jewish Identity and Renewal
Dec. 2010 - Aug. 2012New York, NY• Coordinated scholarship program with lead planner. • Collaborated with operations manager and IT to develop SharePoint site for staff and volunteers.
Feminist PressEditorial Intern
May. 2010 - Sep. 2010New York, NY• Researched and compiled an anthology on transnational motherhood. • Proofread memoir “Hiroshima in the Morning” and WSQ, a quarterly journal. • Compiled and updated monthly media reports. Read and evaluated unsolicited manuscripts.
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