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Work Background
Shoonya ABFounder
Jan. 2024Stockholm, Stockholm County, Sweden
SonIQ - Sound As A Service Sweden ABCo-Founder | Marketing & Strategy Director
May. 2021Stockholm Metropolitan AreaIf you can hear it. You can feel it! SoniQ Sound as a Service, Sweden AB leverages the Science of Sound to win hearts and minds at the 'Moment of Interaction.' SonIQ Sound as a Service is mentored by Almi Innovation, Stockholm, Sweden. SonIQ 360 degree Sound Platform™ connects businesses with their target person, where it matters most- at the Point of Sale.
Everyday Venture Lab & AcceleratorClient Director
Jul. 2019 - May. 2021Stockholm, SwedenEveryday, fast-tracks early stage growth companies that can make a world of difference. Everyday invests time, team, knowledge and money to take companies from early stage to category leaders. Everyday makes business, people and value grow. Fast.
As Client Director & Head of the India initiative, I am responsible for identifying Indian start-ups and companies explore and expand into the Nordic Region.
NoneIndependent Consultant
Sep. 2018 - Jul. 2019Stockholm, SwedenOver 20 years as an Advertising Professional I have worked on brands and businesses that are marquee and those looking to make a mark. I have flirted with the dotcom bubble. I am a digital migrant; who now thinks and uses it like a native. I have leveraged social media to transition legacy brands into the post digital era.
I have conceived and created distinct vocabularies for brands. Vocabularies that have been instrumental in Building FRIENDSHIPS with their customers and consumers alike. Currently, I am enabling bold and ambitious entrepreneurs to transform their businesses into brands. Be it a 120 year old tea growing and manufacturing company- Rujani Tea or the largest exporter of Ahimsa Silk in the world Fabric Plus.
GlassOnion Consulting LLPFounder
Dec. 2014 - Aug. 2018Bengaluru Area, India GlassOnion Consulting is a digital transformation specialist in the area of communication design. It focuses on start-ups, medium and small enterprises and 3rd generation entrepreneurs who are looking to transform their businesses. For the past three and a half years we have been experimenting and developing our approach with a handful of believer-clients. The experiments have helped our clients to either seed, calibrate or accelerate their brands.
The Thirsty CrowFounder & Proprietor
Jun. 2008 - Aug. 2013Bengaluru Area, IndiaThis was my first foray as an Entrepreneur. The Thirst Crow was an Experience Design Consultancy, with holiday and hospitality clients such as Taj Hotels & Resorts, Club Mahindra, Airier Natura among a host of other regional brands.
JWT, SSC&B Lintas, RK Swamy BBDO, Interface Communications, Bates Enterprise & Triton CommunicationsMy Advertising Years (From Junior Copywriter to Creative Director)
Jun. 1996 - Sep. 2008New Delhi, Mumbai, Bangalore & ChennaiI have built, nurtured and empowered teams of mavericks (creative blokes) to deliver consistent results and play as a team. I have won awards, accolades and criticism in equal measure and I am richer for it. I have enjoyed the ride!
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