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Work Background
Amazon MusicSr. Integrated Marketing Manager
Feb. 2021 - Oct. 2023United States+ Part of the originating Global Podcast Team at Amazon Music. + Created, simplified, and scaled strategies, processes and ways of working between Podcast teams, globally. + Optimized the product experience for the customer through brand and title level testing, audience research - specifically for marginalized groups. + Contributed to building out the YouTube distribution model for podcasts through research and writing a paper that outlined the benefits for AA and LA people. + Launched 20+ Podcast titles for Wondery and Amazon Music, including SmartLess, American Hostage (with Jon Hamm), En La Sala, and Killer Psyche. Developed innovative, effective, and award-winning marketing experiences that communicated brand benefits and drove listenership/ viewership. + Managed external and internal marketing, leadership consensus building, production partners, agencies, and talent.
The Podcast AcademyMember
Jan. 2021 - Jan. 2024+ Member and Blue Ribbon Judge. + Supported The Podcast Academy by coordinating several initiatives internally at Amazon, including live streaming the event on Twitch, brokering a relationship between IMDb and the Academy leading to the creation of podcast pages and credits on IMDb, and providing incremental advertising opportunities across Amazon. + Several shows across Amazon Music and Wondery have been nominated - like 'The First One' by DJ Khaled, and 'Will be Wild'. + In 2021 over 500K people tuned into The Amazon Music Twitch channel for 'The Ambies', because of the integrated marketing efforts. + Selected to judge 'The Ambies' (Podcast awards) from 2021 - 2023.
TBWA\Media Arts LabApple Global Group Account Director
Aug. 2017 - Dec. 2018Greater Los Angeles Area85 + international awards. + Global Business Lead for Apple Music +
- Built a new business model and visual language tailored to the business' high rate of execution, differentiating it from other music brands, and allowing for "full funnel" communication, aligning the newly formed team.
- Helped Apple Music gain significant traction in key markets, and grew subscriptions by 20MM in 3 months, surpassing Spotify subscriptions in North America. + Market Business Lead for Apple HomePod +
- Launched Apple HomePod in key markets with globally awarded work by Spike Jonze. + Global Business Lead for Apple Brand +
- The goal of the Brand Pod is to tell consumers about Apple's brand beliefs and acts, beyond products and ads.
- Created an award-winning, multi-layered experience for the Holidays, including Apple workshops, educational tools, and an extended film ft. Billie Eilish.
BBH USAIntegrated Account Director
Nov. 2015 - Aug. 2017Greater Los Angeles Area+ Global Account Lead for Google Play Music +
- Orchestrated bringing together multiple disciplines and agencies (ATL, digital, social, media) for the global launch of Google Play Music.
- Localized region specific campaigns e.g. LATAM.
- Helped build a visual language system that extended from performance through to brand marketing. + Relationship Lead for Google Mexico +
- Launched a 360 campaign for their new search product (new product in 2017). + Relationship Lead for Kacy Hill +
- Launched musical artist Kacy Hill, with an innovative, sex positive, and subversive digital experience. + Account Lead for The Kardashians / E! +
- Celebrated the 10 year anniversary of Keeping Up With the Kardashians with a recreation of their original opening sequence which was picked-up by press like Refinery29 and posted by the Kards to their millions of fans.
VICE Media, LLCIntegrated Account Director
May. 2015 - Nov. 2015Toronto, Canada Area+ Account Lead for Fido Mobile +
- Launched a mobile innovation platform for VICE and Fido (for their media partnership). - Created the world’s first location-based mobile music video for artists Keys N Krates. - Executed a surround campaign that included festival activations and concert experiences for artists like Jazz Cartier, across Canada. - Helped to bridge a relationship between young people and Fido through this work, and utilizing the Vice brand as a strategic advocate.
A Numbered Company.Consultant/ Global Brand Marketer
May. 2013LA / NYC / TORONTOWorking via agencies, production studios, and in-house @ brand as a consultant. This is where I work when I have resume gaps. BRAND EXAMPLES: + Amazon Music +
- Built a bespoke client model for Amazon Music, leading strategy, talent recruitment, and business management.
- Developed and created 3 video series, including RAICES ft Marc Anthony, for the brand launch of Amazon Music Latin. + Airbnb Luxe +
- Brand development and product launch of Airbnb Luxe in-house @Airbnb. The remit included building an internal team, cross-functional consensus building, external agency RFP, selection and oversight. + Neutrogena Studios +
- Built a bespoke client model for Neutrogena. - Post-Produced, and client managed a branded documentary short on skin health, which launched at Tribeca 2021, EP'd by Kerry Washington. + Google Play Games +
- Program and communication planning for ‘Change the Game’ , a gaming inclusion initiative. Remit included client service, market research, and cross-agency management.
Sid LeeIntegrated Account Manager
Sep. 2010 - May. 2013Toronto, Canada AreaClients: + Red Bull
+ adidas
+ Diageo - Smirnoff, Pampero
+ Marshalls
+ Kraft
+ AOL
+ Canadian Tire - Canadian Tire Corporate, Mark's, Sport Chek (Rebrand + Sochi Olympics)
TBWASr. Account Executive
Sep. 2008 - Sep. 2010Toronto, Canada AreaClients: + Absolut + Mars - Pedigree, Dentastix, Whiskas, Dove, Uncle Ben's, Starburst and Skittles
+ The Willow Foundation
JWTAccount Coordinator
Sep. 2007 - Jul. 2008Toronto, Canada AreaClients: + Kraft – Kraft Dinner, Philadelphia Cream Cheese (US business)
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