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Work Background
El WarshaCommunications Consultant
Apr. 2025Dubai, United Arab Emirates
SRMG AcademyContent & Business Development Lead
Dec. 2023 - Mar. 2025Dubai, United Arab Emirates• Leading content and business development for SRMG Academy, a leading hub for journalism, content creation, and communications training in Saudi Arabia & Middle East.
• Organizing training programs that align with regional objectives, driving growth through strategic partnerships with content and technology providers and business entities developing community initiatives. • Acting as an internal content strategy and development consultant for media outlets across SRMG.
Inc. ArabiaHead of Content Strategy & Partnerships
Aug. 2023 - Jan. 2024Dubai, United Arab EmiratesActing as the launch Editor-in-Chief and heading content strategy and content partnerships for the newly formed Inc. Arabia content platform, a joint venture between Inc. Magazine and 7awi Media Group. Inc. Arabia focuses on the latest trends and insights in business, innovation, and technology across the Middle East and North Africa Region.
Gulf MomentsHead of Content
Dec. 2022 - Jan. 2024Dubai, United Arab Emirates• Strategy: Setting and overseeing the implementation of the content and partnerships strategy for Gulf Moments' six websites (UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain).
• Growth: Responsible for achieving user growth and engagement for Gulf Moments website and social media channels.
• Team management: Leading a team of 5 editors, content creators, and social media editors.
7awi Media GroupDirector, Strategy & Partnerships
Nov. 2022 - Jan. 2024Dubai, United Arab Emirates• Developed B2C content strategies for multiple platforms in Arabic and English, expanding reach and engagement.
• Established and maintained strategic partnerships to foster new revenue streams and expanded the company’s influence across MENA.
• Headed cross-functional projects to ensure consistent and impactful program execution, with a focus on publishing policies, user engagement, and regional influence.
MicrosoftMENA & Turkey Regional Head - Microsoft News (Start)
Apr. 2019 - Dec. 2021Dubai, United Arab EmiratesMicrosoft Start (News) is a publishing platform that delivers high-quality news from the world’s most popular and trusted publishers, across a variety of web and mobile experiences for Microsoft as well as a growing number of syndication partners. Key Tasks: • Directed content strategy and operations across the MENA and Turkey regions, supporting user growth and engagement with Microsoft Start News platforms.
• Managed and worked in cross-functional teams and partnerships, collaborating with product, commercial, legal, marketing, and communications teams both regionally and globally.
• Acted as a liaison on global projects, bringing local insights into the regional strategy for publishing policies, effective localization, and community impact.
UNHCR, the UN Refugee AgencyGoodwill Ambassador Programme Officer MENA
Sep. 2017 - Mar. 2019Dubai, United Arab Emirates• Launched and managed the Goodwill Ambassador Program for MENA, leveraging influencer partnerships to increase awareness and drive policy and financial support for refugee causes.
• Executed region-wide campaigns, coordinating with internal and external stakeholders to align on policy, fundraising, and engagement goals.
• Cultivated relationships with media partners to enhance UNHCR’s visibility and impact in the region.
Digitize DMCCPartner and Digital Media Consultant
May. 2016 - Mar. 2019Dubai, United Arab EmiratesConsulting for media organizations, publishers and tech startups in the MENA region on:
Digital Strategy, Social Media and Content Strategy, Partnerships, Mobile, Video, and Organizational
Structure in digital set ups among other disciplines.
Yahoo! Inc.Head of Content - Middle East & Africa
Sep. 2014 - May. 2016Dubai, UAE• Led a cross-regional content team covering the Middle East, North Africa, and South Africa, setting and executing content and partnership strategies aligned with regional needs.
• Oversaw publishing policies and managed high-impact partnerships, driving Yahoo's regional mission in a complex, multicultural landscape.
• Contributed to EMEA regional leadership efforts, fostering collaboration across product, legal, and commercial teams to support campaign and program goals.
Yahoo!Arabic Editor in Chief Middle East & North Africa and Content Marketing Lead
Oct. 2010 - Aug. 2014Dubai, UAE• Led a cross-regional editorial team that launched the first Arabic editorial offering, setting and executing on publishing policies upholding Yahoo’s global guidelines and tailored to the nuances of the MENA region. • Acted as a liaison for Yahoo’s Cairo operation externally with the Egyptian government through Information Technology Industry Development Agency (ITIDA) and internally with Yahoo EMEA leadership team.
SarmadyHead Of Content
Nov. 2006 - Oct. 2010EgyptReporting into the COO and managing a team of 50+ media/editorial employees working on six websites in both Arabic and English Key Tasks: • Strategy: Defined and delivered strategy for the company flagship websites that included: www.Akhbarak.net, www.FilGoal.com, www.FilFan.com, www.Contactcars.com • Marketing: Put the strategy for social media organic growth and worked closely with marketing team on offline promotions and content partnerships
• Monetization: Managed Value Added Services (VAS) for Egypt’s three telecom companies (Vodafone, Mobinil and Etisalat) through Sarmady as a third party content provider.
Sarmady - a Vodafone CompanyEnglish Editor in Chief (Assistant Content Manager)
Apr. 2004 - Oct. 2006EgyptReporting into the Content Manager and managing a team of 3 bilingual editors Key Tasks: • Operation: Manage the websites of the former Arab Radio and Television (ART) network in Arabic and English and Sarmady’s English content properties
CKDU 88.1 FMRadio Programmer/Producer
Jan. 1997 - Dec. 2003
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