Rudy Gonzalez

Creative Services @GMYK Studios

Sales collateralUnited StatesEmail Marketing Manager💸 MarketingCreative ProducerUX/UI DesignerProduct DesignerGraphic Designer🐦 DesignCommunication Designer🧨 ConsultingBrand DesignerIllustratorPresentation DesignerContent Manager

Discovering the transformative power of art shattered the notion that it was merely a hobby. Rooted in my diverse heritage—American, Yaqui, Welsh, Italian, and Spanish—I’ve forged a path fueled by creativity and resilience. Each day presents new challenges which I embrace, weaving design, photography, painting, and more into my exploration. Inspired by nature’s beauty, poetry now speaks to my soul. With over two decades of experience spanning robotics to retail, I’ve thrived in high-stakes environments, collaborating with prestigious clients. From concept to execution, I specialize in crafting impactful narratives across mediums. I am a visionary leader, unafraid to challenge conventions, seeking not just success but significance in every endeavor. Portfolio • https://rudy.liveblog365.com • https://linkedin.com/in/rudygonzalez/

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Work Background

BreinifyCreative Consultant

Jul. 2023 - Sep. 2023San Francisco Bay Area · RemoteDuring my time with the startup, I played a pivotal role in supporting its growth trajectory. I spearheaded the creation of a new visual language and provided strategic direction using HubSpot, ensuring consistency across all marketing channels. Additionally, I conceptualized and executed a new booth design and layout for events, as well as developed marketing and sales assets, including email campaigns within HubSpot. Furthermore, I undertook the task of rebuilding the home page of the company's website, enhancing its visual appeal and user experience. Working closely with startup founders, I collaborated on defining the brand's unique value proposition, target audience, and market positioning. Drawing upon extensive analysis and research, I developed comprehensive brand strategies aimed at driving differentiation and achieving market success. Leveraging my expertise in design and aesthetics, I crafted visually striking logos, graphics, and brand assets that effectively communicated the startup's vision and mission, capturing the essence of its identity.

GMYK Design & Art DirectionPrincipal / Creative Director

May. 2023Greater Phoenix Area · RemoteIn our private practice, we specialize in catering to the creative asset needs of small businesses and startups as they scale and expand.

PLAYFUL PEOPLE PRODUCTIONSFreelance Graphic Designer

Jun. 2021 - Jun. 2021San Jose, California, United StatesFor the past year we have only known screens divided up into smaller screens to connect us to the those around us. This show is about coming out of that screen filled room and interact with real people on stage doing whatever they heck they want. It feel good to be out! Performing Arts have taken a huge hit especially small community focused productions, Please support your local theater and community centered organizations. Bring them back. Happy to work with Playful People Productions on this new presentation of skill and celebrating our talents.

KambriaMarketing Consultant (Design/Creative)

Dec. 2018 - May. 2022San Jose · On-siteLed a prominent blockchain technology firm's creative direction and brand strategy, orchestrating a global brand expression strategy. Spearheaded a thorough rebranding initiative, from conceptualization to execution, encompassing vision, messaging, logo design, website development, and marketing campaigns. Directed the naming strategy and upheld consistent brand representation through comprehensive guidelines and templates. Managed stakeholder input and collaborated with regional marketers and creative vendors worldwide. As our company expanded, we revamped our outreach strategy, leveraging Xprize, AI challenges, and speaker invitations to establish ourselves as thought leaders in the blockchain industry. //Key Responsibilities and Achievements// ☑️ Brand Development and Guidelines: I ensure brand consistency across all channels and communicate the company's vision to align stakeholders. ☑️ Visual Storytelling: I created compelling visuals and videos. ☑️ Campaign Development: Collaborating with teams, I develop campaigns aligned with brand goals and analyze their performance. ☑️ Project Management: Oversee multiple projects, ensuring timely delivery within budget. ☑️ Leadership and Collaboration: Leading brainstorming sessions, I foster collaboration among team members and guide them towards achieving common goals. ☑️ Continuous Learning: Participate and practice KAIZEN & Design Thinking with new training to enhance skills and contribute to creative endeavors. //Key Skills and Qualifications// • Exceptional leadership and project management skills • Ability to adapt to changing priorities and manage workload efficiently • Hands-on experience in creative processes, marketing, graphic design, and brand development • Proficiency in event planning, event design, large-format printing, and event presentation • Thorough understanding of blockchain systems and designs for creating distinctive, simple, and user-friendly interfaces

OhmniLabsCreative Brand Manger

Jul. 2018 - Apr. 2024San Francisco Bay Area · RemoteAs the Creative Brand Manager, I integrate creativity with strategy to propel our brand's success, transforming it into a category-defining leader in UV robotics. OhmniLabs' notable features include appearances on Today Show, USA Soccer with VW, Superbowl, and adoption in 50+ hospitals. Crafting resonant narratives and leveraging AI across all creative processes, I ensure our brand stands out in a competitive market. Working closely with various departments, I've gained valuable insights into our Healthcare ICP, propelling us to the forefront of the healthcare category. //Key Responsibilities and Achievements// ☑️ Crafting Compelling Brand Narratives: Leading discussions to produce impactful visuals and ignite audience action. ☑️ Collaboration: Fostering innovative campaigns through seamless cross-departmental collaboration. ☑️ Strategic Design Dynamo: Utilizing data-driven insights and analytics to design. ☑️ Guidelines: Establishing and maintaining brand guidelines for consistency. ☑️ Project Maestro: Efficiently managing multiple projects from concept to completion. ☑️ Unified Brand Experience: Collaborating for a cohesive brand strategy informed by industry trends. ☑️ Lifelong Learner: Actively pursuing professional development to enhance productivity and creativity. //Key Skills and Qualifications// • Strong leadership and project management skills • Adaptability to changing priorities and effective workload management • Proficiency in creative processes, marketing, graphic design, and brand development • Expertise in event planning, design, printing, and presentation • In-depth knowledge of blockchain systems and user-friendly interface design • Extensive experience in Visual Storytelling across multiple platforms • Excellent client communication skills across diverse projects • Strategic thinker contributing from concept to production • Team-building leader fostering collaboration • Proficiency in managing various environments and embracing new technologies

PLAYFUL PEOPLE PRODUCTIONSInto The Woods Production

Jul. 2018 - Jul. 2018San Jose, CA

Playful People ProductionsPeter Pan Jr.

Mar. 2018 - Apr. 2018San Jose, CA · Remote

Repurposed TheaterThe Horses Ass and Friends

Oct. 2015 - Nov. 2015San Francisco Bay Area · RemoteEllery Scharr asked me to create a poster that reflected the vaudeville style of the performance. My inspirations came from ads from 1800-1900's. Many came from France and US. I had lots of fun creating this it continues with the presentation of the cast on the back.

Repurposed TheatreDrowning Ophelia – Frelance Graphic Artist

Oct. 2013 - Nov. 2013San Francisco Bay Area · RemoteThe designer hired to create the promotional artwork for the show, for social media, theater venue poster, and postcard.

Quotient Technology (Formerly Coupons.com)Creative Manager

Jan. 2009 - Apr. 2018Mountain View, Ca · On-siteOur team, known as Dashline, functions as an all-encompassing in-house creative unit catering to various sectors including Sales, Account Management, Client Relations, Retail, CPG, Media, PR, and B2B, both domestically and internationally. Our scope of work extends beyond our immediate team, contributing to pivotal business objectives such as our IPO launch, where we provided crucial support to the C-suite and investors. Within our responsibilities, my team handled crafting Sales training materials and contributed to developing training resources across multiple departments. As our in-house capabilities expanded, we seamlessly integrated with external accounts, strategically managing requests from prominent brands and agencies. Our collaborations span across retailers, CPGs, customer teams, shopper marketing entities, agencies, and brands, ensuring seamless coordination and execution. One of our key roles involves creating rich media and static advertisements tailored for mobile, email, and display platforms. Over time, we've had the privilege of serving esteemed clients, including but not limited to Walmart, Dollar General, Walgreens, Kroger, Albertsons Companies, P&G, General Mills, SC Johnson, Starbucks, Kimberly Clark, Coke, Pepsi, Heinz, Del Monte, Clorox, Purina, and many others. Additionally, we have actively supported philanthropic endeavors such as Coupons for Change. Collaborating with organizations like InnVision, the City of Palo Alto, the 49ers Foundation, and others, we've contributed to impactful initiatives aimed at addressing homelessness and community welfare.

Saint Marks Episcopal ChurchWeb Developer

Jun. 2008 - Sep. 2008Re-designed and developed existing web presence with XHTML & CSS. Administer periodic content updates, web analytics, and offline technical support. Assist with incorporating third party services with overall functionality and look-and-feel.

Hoopman4.comWeb Developer

May. 2008 - Sep. 2008Responsible for re-design, plan, and implementation of complete web site. Designed according to standards compliant code with CSS/Java scripting, and emphasis on browser compatibility, accessibility, and search engine optimization.

Massage Therapy CenterWeb Developer

Apr. 2008 - Jul. 2008 Responsible for re-design, plan, and implementation of complete web site. Designed according to standards compliant code with CSS/Java scripting, and emphasis on browser compatibility, accessibility, and search engine optimization.

Milagro Marketing llc.Web Developer

Dec. 2007 - Jan. 2008Responsible for visual design and site structure (information architecture) including XHTML & CSS coding, image editing, and Flash animation with interactivity. Designed according to standards compliant code with emphasis on browser compatibility, accessibility, and search engine optimization.

Wham-O, Inc.Graphic Designer

Oct. 2005 - Sep. 2006As the Creative Lead for Frisbee packaging, I oversaw the creation of print collateral for all Frisbee-related products, encompassing packaging, informational materials, and new product designs. My role extended to collaborating with teams from Morey-Boogie and BZ, integrating physical artwork into concept layouts for the new product catalog. Additionally, I crafted mockups for new products and liaised with customer teams to ensure alignment with retail specifications. Engaged in collaborative research, I contributed to strategizing for the youth market. My responsibilities included rapid product design to meet frequent releases; working closely with product designers, testers, package designers, and engineers on various projects. • Product Packaging Design • Mockup/Illustration • Product Testing • Messaging Development

CDC, Child Development CentersMaster Teacher

May. 1998 - May. 2003Cupertino, California, United States · On-siteIn my role as a Primary Afterschool Educator, I was responsible for developing educational plans aimed at enriching classroom experiences through hands-on learning. Embracing our philosophy of "the student is the scientist," I ensured that this approach remained at the core of our curriculum. With up to 15 students in my classroom, collaboration with teachers and parents was integral to delivering personalized learning experiences for each child. While I worked with children of all age groups, my primary focus was on grades 4-6. Additionally, I dedicated efforts to designing programs tailored to meet the needs of special needs children across the spectrum. During the summer months, I facilitated connections with other CDCs in the area, fostering community engagement through collaborative fairs and activities led by the children. Within my classroom, I provided a dynamic environment filled with engaging activities and offered support with homework assignments.