Roxanne Jans - Business Owner, The Brand Guardian

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Network Power<100 people

Roles

💸100%

Marketing

✨100%

Business Owner

🎥100%

Entertainment

Geos

🇿🇦50%

South Africa

Work Background

The Brand Guardian LtdSenior Marketing Strategist

May. 2017South Africa · Remote- As the business owner, I secured and maintained a client base of up to 7-9 clients at any one time. - The Brand Guardian's business premise was based off supplying external marketing management to SME's across Hawke's Bay - My role as an external marketing manager was to help each business/client promote and sell its products or services using a targeted, measured marketing approach that included: - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels - Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Some of my clients during this period included: Ray White Hawkes Bay (12 month contract), You Travel Napier, Falcon Electrical, Zeelandt Brewery, Shani's Restaurant

G&G Events & FunctionsAdvertising and Sponsorship Account Manager

Sep. 2014 - Mar. 2016Johannesburg Area, South AfricaAs the Account Manager for G&G Productions, South Africa’s hottest youth events company, my main objective was to secure sponsorships for upcoming events and then develop world-class campaigns and at event brand activations for consumers. Duties: 1. Managing a portfolio of accounts 2. Maintaining good relationships with clients and consulting clients about campaign requirements and objectives 3. Managing campaign budgets 4. Planning, developing and organising campaigns to support sales objectives for clients 5. Engaging in project management duties 6. Sourcing items for all campaigns and maintaining good relationships with suppliers and production teams 7. Delivering presentations 8. Attending meetings with clients 9. Monitoring and chasing work progress internally and externally 10. Writing/drafting comprehensive and succinct reports or presentations 11. Analysing, interpreting and presenting results 12. Delivering ideas and final campaigns or strategies to clients for review 13. Advising clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods 14. Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting and film briefing 15. Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information 16. Supporting business growth and development through the preparation and execution of marketing objectives Client Portfolio: • Halewood International (Brands: Red Square Reload Energy Drink, Red Square Caribbean Twist, Hardcore, Shap Shap, Sidekick) • Samsung • Huawei Culture Club • GUESS • Converse Sneakers Campaigns: • Shap Shap What’s your Flavour? 2014/15 (View Halewood B2B Video) • Huawei Culture Club 2015 (View Huawei 2015 Video) • Reload Rookie DJ Competition 2015 • Caribbean Twist Dream of an Island Life 2015

Supermax SA (Pty) LtdSales and Marketing Co-ordinator

Jan. 2012 - Sep. 2014Cape Town Area, South AfricaMarketing 1.Planning & implementing of all marketing activities across all online &offline channels on both a local &national scale. 2.Setting up new marketing strategies. 3.Carrying out effective research & intelligence into competitor products & trends. 4.Involved in producing & analysing Nielsen figures in order to report to the Sales Director & Sales Managers. 5.Manage daily activities between Super-Max &our chosen creative agency. 6.Responsible for maintaining and updating the company’s website & social media sites. 7.Identifying key marketing opportunities. 8.Making sure that campaigns run to deadlines & on budget. 9.Management of all marketing budgets/ activity proposals. 10.Management of sponsorships. 11.Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns. 12.Booking advertisement space with all print/press media. 13.Planning & Implementation of Retail Agents Incentive Rewards programmes. 14.Involved in organizing, planning & controlling Trade Shows as well as planning functions such as the end of year Office Conference. 15.Assisting in organising all promotional events & activations on a national scale & the design, ordering, management & tracking of all promotional clothing. 16.Design, Creative Concept & Writing of the Internal Company Newsletter. Sales & Admin 1.Assisting with day-to-day admin duties. 2.Drafting of: Target documents, Customer Contact Details, Super-Max store audits, Leave Templates, New product Announcement & Weekly activity. 3.Updating of Pricing Surveys on a monthly basis. 4.Dealing with customer complaints on a National Scale & allocating each complaint to relevant parties in the respective regions. 5.Updating of Product Presenters. 6.Assisted with the development of Product Promo Cycle. 7.Loading of Product information (PDC’s) onto Live Customer Portals. 8.Organisation of Team-Building Activities. 9.Assistant to VP on all major presentations which he requires.

Tremains Real EstateDigital Marketing Manager

Oct. 2020 - Aug. 2021Napier, Hawke’s Bay, New Zealand- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Develop and monitor campaign budgets - Plan and manage our social media platforms - Identify the latest trends and technologies affecting our industry - Identify effectiveness and impact of current marketing initiatives with tracking and analysis - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

SpruikNZBusiness Manager

Sep. 2016 - Mar. 2017Building i, 4 Orbit Drive, Rosedale, AucklandAs the Business Manager my role was to understand Spruik's overall business goals and objectives in order to assess and ultimately enhance the company’s performance. I created and implemented business plans and strategies to promote the business across various platforms while managing various key client's and ensuring maximum productivity. On a day-to-day basis, my main aim was to build relationships with new client's whilst maintaining good relationships with current client's and suppliers. Using my knowledge of the marketing sphere and our competitors, I identified and developed the company’s unique selling propositions. I regularly attended industry functions, networking events and conferences, and provided feedback on market and creative trends. Additional duties included: · Developing the marketing strategy in line with client's objectives · Expand and develop client's marketing platforms to include traditional and new age media · Co-ordinating client's marketing campaigns in line with sales activities · Overall responsibility for client strategy, brand management, brand development · Carrying out effective research and intelligence into client's competitor products & services · Identifying key marketing opportunities for Spruik's new business growth · Planning and implementing digital campaigns for client's and Spruik

Finely Finished Ltd - Print Finishing, Distribution and Packing SpecialistsAdvertising Account Manager

May. 2016 - Sep. 2016Auckland, New Zealand1. Managing a portfolio of clients and maintaining good relationships with clients 2. Consulting clients regarding job requirements, campaigns and sales objectives 3. Working closely with production to ensure all work is delivered on time and despatched correctly 4. Monitoring and chasing work internally and externally 5. Supporting business growth and development through marketing and sales objectives 6. Maintain and develop good relationships with all suppliers in order to organise materials at a cost effective rate 7. Researching potential demand and market characteristics for new goods and potential services required 8. Identifying market opportunities for new and existing goods and services 9. Engaging in project management duties