The Brand Guardian LtdSenior Marketing Strategist
May. 2017South Africa · Remote- As the business owner, I secured and maintained a client base of up to 7-9 clients at any one time.
- The Brand Guardian's business premise was based off supplying external marketing management to SME's across Hawke's Bay
- My role as an external marketing manager was to help each business/client promote and sell its products or services using a targeted, measured marketing approach that included: - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Some of my clients during this period included: Ray White Hawkes Bay (12 month contract), You Travel Napier, Falcon Electrical, Zeelandt Brewery, Shani's Restaurant