Jose Cruz

Regional Manager @Whirlpool Corporation

El SalvadorSales ManagerBusiness Development ManagerPartnerships Manager💸 MarketingHead of GrowthChanel ManagerMarketing Analytics Manager👍 Sales & BizDevCustomer Success ManagerBrand Marketing ManagerAccount Manager

Whirlpool Corporation continues to experience growth in the market, thanks to our innovative products and strategic marketing. However, there are opportunities to further expand our market share in the region. Sales have been consistent, but there is a potential for improvement, particularly in the high-end appliance segment. Our customer satisfaction rates remain high, but we need to address the few complaints regarding after-sales services promptly. We should also focus on enhancing our digital presence to cater to the growing online consumer base. The upcoming quarter will focus on these areas for overall business improvement.

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Work Background

Whirlpool Latin AmericaRegional Account Manager

Jun. 2017San Salvador, El Salvador

Stanley Black & Decker, Inc.Country Manager

Mar. 2015 - May. 2017

Spectrum Brands, IncCountry Manager

Mar. 2012 - Feb. 2015GuatemalaMonitoreo de ventas, logística de importación de productos, control de presupuesto e inventarios, desarrollo de estrategias promocionales, benchmark de precios y productos desarrollo de estrategias promocionales, promoción de productos nuevos, estrategias de posicionamiento de productos nuevos y actuales, relaciones públicas con medios de comunicación, desarrollo e implementación de merchandising, supervisión de promotores, desarrollo de encuestas para investigaciones de mercado, desarrollo e impartición de capacitaciones.