Rico Michael - Creative Director, Khong Guan Group

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Network Power<100 people

Roles

🧑‍💼100%

C-level Executive

Geos

🇮🇩100%

Indonesia

Work Background

Khong Guan GroupCreative Production Head

Jun. 2022Jakarta, Jakarta, Indonesia · On-siteLed the establishment and growth of the Khong Guan Social Media team and internal Digital Video Content team. Directed the production of high-quality video content for both local and global markets. Streamlined production and post-production processes, optimizing workloads to achieve maximum team output. Collaborated with stakeholders to refine ideas, resulting in the creation of impactful videos. Maintained a keen awareness of the competitive landscape and upheld content excellence standards. Partnered with Brand Strategists and the Marketing Director to effectively communicate product value to consumers. Conceptualized, storyboarded, and produced commercials and social media content, driving engagement and building brand awareness. Achievement: Ranked as the #2 Brand Mover for Ad Awareness in 2023 according to YouGov.

Cameo ProjectCo Producer

Sep. 2021 - Mar. 2022Jakarta, IndonesiaDeveloping 12 Episode Series for Vision+ with Cameo team Produce, Cast, and Develop Story Line with Cameo team Develop Chemistry between cast

Tiga SinergiAssociate Producer

May. 2021 - Jul. 2022Jakarta, IndonesiaStrategized Marketing and Promotional Strategy through Social, Online and Printed Media. Schedule Production and Supervise Post Production Element - Subtitle, Trailer, Work with Theater Chain In Indonesia and Distributor Globaly to schedule and organize premiere Collaborate with Digital Agencies to create campaigns Market movie through global film festivals Report and Strategize to investors

Web TV Asia IndonesiaDirector and Producer

May. 2021 - Jul. 2022Jakarta, IndonesiaWork with creative director to create series/commercial that soft sells the client's brand Develop the series and establish production team that is appropriate for Project Produce and Direct Series and Commercial to communicate the products benefits to consumer

Green Park ContentCreative Production Director APAC

Feb. 2020 - Jan. 2021Jakarta, Indonesia · HybridStrategized and executed the video content roadmap for Green Park Content, catering to the Asia Pacific Market. Spearheaded the Production & Post Production Team's operations across Asia, ensuring alignment with both local and global GPC strategies. Provided leadership and guidance to the Video team, streamlining processes and optimizing workloads to achieve peak productivity. Collaborated with stakeholders to refine concepts, resulting in the creation of impactful videos. Championed the identification of regional content opportunities and trends, enabling the creation of timely and relevant creative content. Maintained a comprehensive industry awareness, staying attuned to competitive benchmarks and content excellence.

FreelanceSeries Producer and Commercial Director

Jan. 2017 - Jan. 2020Greater Jakarta Area, Indonesia · HybridResponsible for creatively translating and visualizing the storyboard or written script into Film Defining the style and structure of the film, content, series or commercial. Main duties include casting, script editing, shot composition, shot selection and editing. Selecting the proper crew and talents into the production team. Communicating well with the client and agency to deliver the best and dynamic production Produced and directed drama and non drama content videos

Playhouse Production Executive Producer and Film Director

Sep. 2015 - Jan. 2018IndonesiaAs Co-Founder established network with client and agencies. Talent acquisition to create production team for each projects Develop storyboard with client and agencies and visualize them in Series or Commercial format Develop and Create content for social media . Direct and Produces Series and Commercials, with production team.

Happyfriends ProductionExecutive Producer

Mar. 2011 - Aug. 2015Greater Jakarta Area, IndonesiaGenerally supervises the work of the producer on behalf of those who have financed the project, be that a studio, the distributors, or the ad agency. Ensuring that the film is completed on time and within budget, and to the agreed artistic and technical standards. Guiding a team of employees with skills and experience related to graphic design, fine arts, motion pictures or graphics, and others in the creative industry fields.

RTI-USAID DBE1 ProjectCommunications Consultant

Jan. 2010 - Jul. 2010Greater Jakarta Area, IndonesiaThe USAID/Indonesia Decentralized Basic Education program is a partnership between the Government of Indonesia and the Government of the United States of America under a Strategic Objective Agreement (SOAG) between the Coordinating Ministry for People’s Welfare (Menko Kesra) and USAID. The program aims to improve the quality of basic education in Indonesia through three integrated components: 1) more effective decentralized education management and governance (DBE1) 2) improve quality of teaching and learning (DBE2) 3) increased relevance of Junior Secondary and Non-formal Education to life skills (DBE3). Assisted USAID DBE1 in journaling and reporting on their campaign activity such as meetings and exhibitions with DBE1 partner provinces and districts. Writing and conducting thorough interviews with stakeholders, while engaging students to obtain their stories for good practice stories of DBE1 assistance and impact at schools and district levels.

Sentra EnterpriseProduction Director

Jan. 2009 - Dec. 2010Greater Jakarta Area, Indonesiadevelops or selects some or all of the content that will make an event / stage/ concert or broadcast performance based upon research in the media as well as target demographic.

Next Academy for Film and Television ProductionLecturer

Feb. 2008 - Feb. 2010Greater Jakarta Area, IndonesiaLecturer for 5th Semester Film Director and Production

Burma FilmsFilm Director

Jan. 2008 - Dec. 2009Greater Jakarta Area, Indonesiacreating commercials. Deciding how the commercial / film should look, responsible for turning the script into a sequence of shots. Directing the tone of films. Involve in the writing, financing and editing of a film / commercial

PT Makna Cerita Media / Illuminati FilmsExecutive Producer

Jan. 2006 - Dec. 2008Jakarta, IndonesiaOversees and delivers a film project to the film studio or other financing entity, preserving the integrity, voice and vision of the film. coordinating, supervising and controlling major aspects of the motion picture/commercial project.