Ranjith Kumar - Branding and Marketing Architect, Consultant

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Network Power1000+ people

Roles

🔥49%

Startup Founder

✨41%

Business Owner

💸26%

Marketing

Geos

🇮🇳39%

India

🇷🇺15%

Russia

🇬🇧9%

United Kingdom

Work Background

Harsh and Harri Consultancy India Private LimitedBranding and Marketing Consultant

Feb. 2017 - May. 2021Chennai Area, IndiaFoundation: Defining problems, collecting data, establishing facts and drawing valid conclusions. Worked with operations and sales teams to clarify and solve difficulties involved in the products and their sales. Strategising based on client requirements. Negotiating mutually profitable business plans with clients. Identifying and driving new efficiency and growth opportunities on campaigns. Assist in logical and detailed planning to achieve business and program objectives and priorities. Maintaining up to date knowledge of competitor activity, products and services. Taking on complex client issues and resolving them. Exercise adequate control over Team performance: Built and managed high performing teams – Hire qualified candidates, create high performing teams and manage these teams to their highest performance, reaching the firm’s established goals. Planning projects and activities systematically in line with business priorities. Applying company values and priorities to all communications, decisions, and actions. Analyze various marketing tools, service and channels for initiating successful product marketing. Cost Control: Achieved Financial Results – Managed financial aspects of account to ensure plan is met or exceeded in both growth and profitability Process Improvement - Stress on consistent growth in productivity & effectiveness, through process improvement. Manages the budget against individual activities to support an expected ROI and achieve/exceed the campaign objectives.

Hub Business Solutions Pvt LtdBranding and Marketing Consultant

Oct. 2013 - Feb. 2017Chennai Area, IndiaFoundation:  Defining problems, collecting data, establishing facts and drawing valid conclusions.  Worked with operations and sales teams to clarify and solve difficulties involved in the products and their sales.  Strategising based on client requirements.  Negotiating mutually profitable business plans with clients.  Identifying and driving new efficiency and growth opportunities on campaigns.  Assist in logical and detailed planning to achieve business and program objectives and priorities.  Maintaining up to date knowledge of competitor activity, products and services.  Taking on complex client issues and resolving them. Exercise adequate control over Team performance:  Built and managed high performing teams – Hire qualified candidates, create high performing teams and manage these teams to their highest performance, reaching the firm’s established goals.  Planning projects and activities systematically in line with business priorities.  Applying company values and priorities to all communications, decisions, and actions.  Analyze various marketing tools, service and channels for initiating successful product marketing. Cost Control:  Achieved Financial Results – Managed financial aspects of account to ensure plan is met or exceeded in both growth and profitability  Process Improvement - Stress on consistent growth in productivity & effectiveness, through process improvement.  Manages the budget against individual activities to support an expected ROI and achieve/exceed the campaign objectives.

ConsultantBranding and Marketing Architect

Oct. 2012Chennai, Tamil Nadu, India

TCS e-Serve International Ltd.Team Manager

Apr. 2011 - Oct. 2013Chennai Area, IndiaFoundation:  Monitor collection account on daily basis and post payment to customer's card account  Validate & Activate the DD for cardholders on necessary approval.  Validate and process refunds to clients/customers.  Retrieve cardholder details whose account has credit balance over the threshold limit and initiate refund as per FATCA guidelines.  Intimate customer on rebate eligibility and get forms from them for processing rebate payout. Exercise adequate control over Team performance:  Analyse the payment sundry account to ensure that funds received and allocated  Perform Day 2 checks to ensure that activities are done with 100% accuracy  Handle customer queries and provide resolution  Training newly recruited FTE’s on the process.  Allocating the work accordingly and managing FTE productivity. Superfluous Activities:  Trained Norfolk team on the various branches of the process.  Trained service managers and FTE’s of China on the product, process and services during their process implementation.  Tracked the hurdles in the process, implemented new strategies for more effectiveness on the flow and updating the same on the process manual.

SercoAssociate

Aug. 2009 - Mar. 2011Chennai Area, IndiaFoundation:  Tracing skip accounts  Ensuring account traces before cycle flow.  Transferring traced account data to collection team for field visit and tele-calling.  Achieving monthly targets assigned. Exercise adequate control over Team performance:  Training of Tele-collectors and skip tele-callers.  Managing Caller productivity and supervision of the team members.  Managing team performance and helping them achieve their Targets.  Team retention and development Cost Control:  Minimize field referrals by effective and innovative calling strategies.  Minimize revenue loss by tracking high vintage default customers  Use other tracking options and reduce dependency on field and cost.