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Work Background
Partner & Advisory Board
SocioMerce - Conversational Marketing AgencyPartner & Advisory Board
Oct. 2023The Hague, South Holland, NetherlandsPartner and board advisor
External Advisor
Bain & CompanyExternal Advisor
Aug. 2023 - Nov. 2023LondonBain External Advisor supporting Bain’s Technology & Cloud Services practice.
Network Member RvA/RvC community
PMP Supervisor | Commissarisvinden.nlNetwork Member RvA/RvC community
Jan. 2023The Hague, South Holland, NetherlandsHier vind je goede mensen voor je RvC, RvT of RvA. Je krijgt toegang tot een grote pool van kandidaten, van de zeer ervaren commissaris tot aan nieuw talent.PMP is het bedrijf achter de Persoonlijk Matching Platforms commissarisvinden.nl en NVTZ zoekplusvind.nl. Wij brengen vraag en aanbod van commissarissen, toezichthouders en raad van adviesleden bij elkaar, gecombineerd met persoonlijke begeleiding. PMP gaat voor goed geleide organisaties in een snel veranderende wereld. Dit doen wij door de juiste mensen vindbaar te maken voor RvC’s, RvT’s en RvA’s. Op basis van kwaliteit en geschiktheid en niet om wie zich bijvoorbeeld ‘t mooiste voordoet of al op het netvlies staat. Hiermee doorbreken we het old boys and girls network. Als PMP netwerk deelnemer breng ik 26+ jaar ervaring in de software industrie om ze te helpen met hun vertaalslag naar een succesvolle go-to-market strategie.
Network Member
GLGNetwork Member
Nov. 2022New York, United StatesAs a GLG Network Member, I bring 26 years of experience in the ITSM/ESM/CAFM industry to help clients get a better understanding of the different G2M strategies, strategic differentiators, product positioning licensing & discounting, partner ecosystems, business models, and trends in the business. GLG is the world’s insight network. It connects decision-makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.
Network Member
proSapientNetwork Member
Oct. 2022London, England, United KingdomWe combine industry knowledge with advanced search AI to source the best people for your projects as fast as possible, plus a dedicated service to run quantitative industry surveys to help you generate high-quality responses and insights. It is proSapient’s mission to support people in the discovery of knowledge so that they make great decisions and succeed in their goals. As a Prosapient Network Member, I bring 26 years of experience in the ITSM/ESM/CAFM industry to help clients get a better understanding of the different G2M strategies, strategic differentiators, product positioning licensing & discounting, partner ecosystems, business models, and trends in the business.
Advisor G2M Execution
NeoDayAdvisor G2M Execution
Jun. 2022Tilburg, North Brabant, NetherlandsNeoDay is an all-in-one loyalty software solution developed by Magneds, a full-service loyalty management provider. Our 15 years of expertise have taught us the value of loyal customers to a company’s success, and customer loyalty requires a personal approach. We developed our unique, no-code SaaS technology to empower businesses to offer their customers a relevant and personalized experience, with minimum effort and no third parties involved. flexible, scalable, and future-proof. As a strategy advisor, I helping setting up the international go-to-market strategy and execution.
Strategic Advisor to the board
Axle-ITStrategic Advisor to the board
May. 2022 - Aug. 2022Vianen, Utrecht, Netherlands
Strategic Advisor to the board
MAGNEDSStrategic Advisor to the board
Apr. 2022Tilburg, North Brabant, NetherlandsHelping out Management with their International Growth ambitions, Product Readiness, and the go-to-market strategy with their new product. Magneds combines creativity and technology to build future-proof relationships between brands, retailers and shoppers. We offer shopper activation & loyalty solutions for industries like FMCG, Convenience, Petrol and (Food) Retail to stimulate consumer behavior on- and offline and to claim a valuable position.
Strategic Advisor to the board
Scope4mation BVStrategic Advisor to the board
Apr. 2022Ede, Gelderland, NetherlandsHelping out the management with their strategic positioning, growth plans, and Go-2-Market strategy for their new Cloud Integration Platform Qixium.
Member Of The Board Of Advisors
iamITMember Of The Board Of Advisors
Apr. 2022Delft, South Holland, NetherlandsHelping out the management team of IamIT to better position themselves and grow their business with practical topics like Sales, Marketing, Influecing, Messaging, Pricing, Partners and Contracting,
Network Member
GuidepointNetwork Member
Apr. 2022New York, United StatesGuidepoint connects clients with vetted subject matter experts—Advisors—from our global professional network. Our clients leverage the insights and perspectives shared by our Advisors to stay informed and make better business decisions. As a Guidepoint Network Member, I bring 26 years of experience in the ITSM/ESM/CAFM industry to help clients get a better understanding of the different G2M strategies, strategic differentiators, product positioning licensing & discounting, partner ecosystems, business models, and trends in the business.
Business Coaching
Zero FrictionBusiness Coaching
Aug. 2021 - Apr. 2022Ghent, Flemish Region, BelgiumHelping and coaching management and sales with their new go-to-market strategy and execution.
Advisor Analyst Relations
FilestageAdvisor Analyst Relations
Aug. 2021 - Oct. 2021The Hague, South Holland, NetherlandsAdvising and coaching management to get the most out or their Analyst relations partnership with Forrester.
Owner
VL StrategiesOwner
Jan. 2021NetherlandsAs an Advisory Board member, I will help business owners with their strategic growth challenges. From national to international business, setting up different partner channels, creating the ecosystem for growth, growing sales teams and setting up international collaboration, influencing the market through analyst relations, making the right choices in marketing and sales, understanding the power of standardization, and scalability.
Member Of The Board Of Advisors
Otherside at WorkMember Of The Board Of Advisors
Dec. 2020 - Jul. 2023NetherlandsAs an advisory board member, I help create a strategic sales and business perspectives for the owners and management with their international growth challenges. Dé softwarepartner voor organisaties en hun werknemers in bedrijfsgezondheidszorg, verzuimmanagement, sociale zekerheid en duurzame inzetbaarheid. Wij geloven dat slimme en modulaire software bijdraagt aan veerkrachtige werknemers en daarmee het duurzame succes van organisaties. Efficiënt, ultra veilig en met een obsessie voor privacy. Zo gaan wij voor happy professionals.
Member of Advisory Board
Joost IT Tooling & Service ManagementMember of Advisory Board
May. 2018 - Apr. 2022NetherlandsAs an advisory board member I help from a strategic sales and business perspective the owners and management with their growth challenges.
CCO
TOPdeskCCO
Mar. 2016 - Mar. 2022Delft Area, NetherlandsHelping customers understand the value of service management to enhance their business. As a result help TOPdesk grow faster internationally and make it a truly acknowledged global service management vendor. In this position I'm responsible for the development of global international sales, business development, analyst relations and member of the CAB for our product strategy. Internationally C-level contact person.
Commercial Director
TOPdeskCommercial Director
Jan. 2010 - Mar. 2016Head of all sales and marketing for TOPdesk, including business partnerships and new busines development. Sales team consist of over 50 people.
Sales coach
Dutch Designers CollectiveSales coach
Jan. 2009 - Jan. 2014DelftHelping DDC in her sales strategy and coaching the salesteam with there approach and way of working.
Sales Director
TOPdeskSales Director
Jul. 2005 - Aug. 2010NetherlandsResponsible for all commercial activities at customers including new and existing business. Development of new business opportunities and partnerships. For top 5% large customers C-level contact person.
Sales Manager
TOPdeskSales Manager
Jan. 2000 - Jul. 2005Delft Area, NetherlandsDirect sales manager for group of account managers and office sales. Responsible for whole sales and marketing proces for TOPdesk. Resulting in fast growing teams and dubble digit growth every year.
Account manager
OGD SoftwareAccount manager
Jan. 1997 - Dec. 2000Responsible for aquiring new customers and building relations with existing customers. Marketing for TOPdesk and stakeholder CAB for TOPdesk.
PreSales and Marketing
OGDPreSales and Marketing
Jan. 1995 - Dec. 1997DelftResponsible for acquisition, cold calling, mailings, marketing and sales support.

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