Rafael Rossi - Founder - Dir executivo, Zame

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Work Background

Zame.DigitalCo-Founder - CEO

Nov. 2022São Paulo, Brasil · Hybrid

ConfiaPartner - CPO (Chief Product Officer)

Oct. 2022Brasília, Distrito Federal, Brasil · Hybrid

ValidBusiness Owner - Valid | VScore

Jun. 2021 - Oct. 2022são Paulo, Brazil - Responsible for the product's strategic roadmap and Go to Market; - Product and customer success team management; - Interaction with strategic customers to identify gaps in the product and processes replicable to macro strategy; - Structuring and executing the customer service plan with the creation of an area for Pre-sales, Sales, Proof of Concept, Rollout for production, and Customer Success; - Accountability on P&L with executive reporting; - Monitoring the commercial pipeline with the Hunters, Key Accounts, and Solution Sales team;

ValidHead of Product VIDaaS GIS & Credentials

Jan. 2021 - Jun. 2021São Paulo, Brasil.

IncogniaEnterprise Account Director

Mar. 2020 - Jan. 2021São Paulo, BrasilIncognia is a US-based sister company to Inloco, and also the name of our anti-fraud solutions in Brazil. Our location technology offers private location awareness for use in mobile applications and connected devices. 30x more precise than GPS, Incognia uses network signals and on-device sensors to build an anonymous location behavioral pattern unique for each user, that provides location context and creates a private identity. Incognia is used by B2B and B2C companies for anonymized location insights, ID verification, authentication, and fraud detection.

IncogniaEnterprise Account Director

Jun. 2019 - Jan. 2021Sao Paulo 2019 -Q3-Q4 / 2020-Q1-Q2 - Definition and execution of commercial strategy for the company's SaaS product, with a change in the commercial approach to Monthly Recurring Revenue (subscription model). - Sales team management for Key Accounts with team structure composed of: Sales, Contract Management, Sales Engineering, Customer Success, and BI Results: Responsible for signing the first contracts with major banks. - During the pandemic: responsible for negotiating with federal, state, and municipal entities to adopt the Social Isolation Index produced to help the authorities to contain COVID-19.

IncogniaKey Account Executive - Telco & Finance

Mar. 2019 - Jan. 2021São Paulo, Brazil2019 - Q1-Q3 - Responsible for activating and managing the Telco & Finance portfolio focused on enterprise accounts. Build strategies for closing contracts that involve the Mobile Digital Media, Engagement, and Analytics Products (focus on Mobile) both from the company's exclusive portfolio. Results: Responsible for achieving the goals of vertical and large volumes of revenue through contracts signed in the portfolio involving large banks and operators.

EricssonSr. Digital Consultant & Digital Transformation Manager - LATAM

Jun. 2016 - Mar. 2019São Paulo Area, BrazilSenior consulting manager, working as a digital solutions architect within the pre-sales team focused on the largest operators in Latin America. Ambassador of the Latam innovation team promoting workshops with customers with a focus on problem-solving and definition of long-term vision. - Management of UX team, Iot Architects, BSS Architects (Business Services Solutions), Devs & Analytics for digital solutions. - Customers: Vivo, TIM, Oi, Nextel, Claro (BR / Chile / Colombia), Entel (Chile / Peru) - Achievements: Engagement, Negotiation, Sell and Monitoring of transformation contracts sold to Entel (Chile/Peru) Full Stack transformation of digital channels; AMX Colombia (Full-Stack) Engagement and Pre-sales; OI - Ericsson Expert Analytics managing the delivery contract and Addon Sales, Nextel BR - Presales, Sale, and follow-up of the operator's Transformation Project (Happy Digital) + Addon Sale of development squads following agile methodology.

Rakuten MarketingHead of Product - BR

Mar. 2015 - Jun. 2016São Paulo e Região, BrasilResponsible for Product Team LATAM- Working on the 4 strategic products of the company (Attribution- Affiliate - Search - Display - Global Platforms); Management and development of highly complex products in programmatic media (DMP / DSP / Affiliate / Attribution - Platforms); Find/Negotiate/Manage - Local and Global partnerships to improve the products; In charge for the User Experience Strategy/Vision/Regionalization/Roadmap and priorities to improve user experience with our product; Defining the product life cycle aligned with the business strategy.

Acxiom BrasilSenior Digital Consultant Manager

Sep. 2014 - Mar. 2015São Paulo, BrazilResponsible for generating new business opportunities, implementing strategies to boost performance using digital channels, creating one single view to the user across relationship rules based on data (Awareness/Prospecting/Retargeting/Loyalty programs) - Improving on conversion funnel using User Experience methods. All processes focused on analysis - trends, behavior, and data inputs to generate business opportunities. Some tools/process that I used for the project: Adobe Marketing Cloud (Adlens, Analytics, Test&Target, and Bid Manager), Design Thinking, Lean UX, and Scrum;

iba - www.iba.com.br - (Abril)Sr. Program Manager / Digital Transformation

Jul. 2013 - Sep. 2014São Paulo, BrazilRealization of Inception to redesign the Value Proposition of the product and define the new go-to-market strategy; Use of innovation processes such as LeanUX, Design Thinking, Brainstorming; Creation of a Canvas Business Model and Definition the Value Proposition of the new product; Research and development to create a new product; Creation of the delivery plan aligned with the board team; Project management from your MVP to development; Management of internal and external times for a project delivery

AbrilSr. Program Manager / Digital Transformation

Jan. 2013 - Sep. 2014São Paulo, BrazilSenior Program Manager - Responsible for the Project Office (PMO) implementation adapted to Agile methodologies (Scrum and Kanban); Implementation of a system of analysis of performance and revenue metrics BSC (Balance Score Card); Responsible for the portfolio of Women and Segmented Business Units of Ed. Abril | Projects - Migration and Implantation of New Processes of Abril store; New business model of the platform iba (Subscription - Ibaclube); Project portal Casa.com.br, Migration of N2 (Level 2 of service to the old ITIL, for the platform iba.com.br) and implantation of a project office for a company iba (Abril S / A).

Cheil Worldwide Inc.Digital Strategist / Operations Director

Aug. 2012 - Nov. 2012São Paulo, BrazilHead of Digital Project Management – Interactive area; Responsible to manage the initiatives and implementation of projects office; Conducting feasibility studies aligned teams that creation for carrying out digital projects for the accounts: Samsung, Bio Ritmo, CNA, Editora Abril, Hankook, Shopping Vila Olímpia, and Smart Modular; Management of a multidisciplinary delivery team of projects with a high level of complexity; Identification, Negotiation, and Management of local and global partners to make the projects viable.

AfferoSr. Project Manager

Jun. 2011 - Dec. 2011São Paulo, BrazilE-Learning Project Management - Implementation of LMS Along with platform with knowledge trails; Analysis of requirements for the construction of new technologies for corporate education; Responsible for the Case of Success, using a platform for the dissemination of high quality and interactive content by gurus such as Vijay Govindarajan, Jeffrey Pfeffer, Willian Ury, Ram Charan, Fernando Serra, and Solange Mata Machado; Customers of the portfolio serviced: Itaú, HSM Education, CITI, Jamef, MRN, Hypermarcas, and COMGAS)

C10 Design e MarketingGerente de Projetos - Key Account

Jan. 2011 - Jun. 2011

Factor StudioCo-Founder - CEO

Jan. 2003 - Dec. 2009Sócio/Proprietário da Produtora on-line que foi responsável pela execução e acompanhamento das campanhas de marketing On-line para diversas agências e contas como: - Mccann Erickson - Hotsite - Desafio HP - Game - (Desenvolvimento de Front e Back End da campanha); Hotsite *Case* - Desafio Fruttare - Primeiro Reality Show de Internet no Brasil (Desenvolvimento de Front e Back End da campanha Desafio Fruttare); Master Card Integração de Front End com Back End da campanha “Conte o que Não tem Preço da Master Card” (3D - Paper Vision);Intel - Responsável pelo Planejamento, desenvolvimento e implantação de WEB 2.0 no portal da Intel Next Generation; - Talent – Planejamento, desenvolvimento e lançamento de ação pontual - Hotsite para Sony Erickson; - Peralta Strawberry Frog - Novo Portal da Toddy com Gerenciamento On Line; - Ideal Interactive - Desenvolvimento do hot site da campanha do produto - Madame Gaultier de Jean Paul Gaultier, Integração com CMS para Gerenciamento de Opt In da Campanha; - Garage - Desenvolvimento do Hot Site da Skol Beats e integração com CMS para gerenciamento da campanha; Parmalat Produção e Integração do Novo Portal da Parmalat; - Salem Digital - Desenvolvimento e manutenção dos portais de Conteúdo da Pfizer; - Full Tecno – Planejamento, desenvolvimento, implementação e integração do sistema de Intranet da empresa Coelho da Fonseca; - Correios – Desenvolvimento de estratégias on-line para franqueados dos Correios (ACFs)

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