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Network Power<100 people
Roles
🧨100%
Consulting
🔥50%
Startup Founder
✔️50%
IT
Geos
🇮🇱50%
Israel
🇿🇦50%
South Africa
Work Background
MoneyboatMarketing Director
Mar. 2022 - Aug. 2023London, England, United Kingdom · Remote- Spearheaded end-to-end brand and marketing strategy for Moneyboat.co.uk from start up stage, resulting in award winning growth over my six year tenure
- Built the marketing function from 0-1 including the set-up and management of all channels, measurement and analytics tools and optimisation approach
- Acquired over 250,000 consumer credit customers annually through multi channel marketing strategies spanning website management; SEO, PPC, CRO, programmatic, social media, partnerships, email marketing, and digital PR.
- Managed multi-million-pound budgets with ROI exceeding company targets
- Developed and lead a high performing team of in house experts, agency and freelance professionals
MoneyboatHead of Marketing
May. 2018 - Apr. 2022Bromley, United Kingdom
mycashlineStrategic Advisor
Sep. 2022 - Jul. 2023London, England, United Kingdom · Remote- Facilitated successful market penetration and growth of mycashline.co.uk through comprehensive research into the niche B2B borrowing market
- Developed and executed a strategic marketing plan, emphasizing the value proposition and business rationale.
- Supported sales enablement for an expansive affiliate network driving over 50% of recurring revenue.
- Enhanced acquisition efficiency through HubSpot implementation.
mycashlineChief Marketing Officer
Mar. 2022 - Oct. 2022London, England, United Kingdom
mycashlineHead of Marketing
Jan. 2018 - Apr. 2022Central London · Remote
Evergreen Finance London Ltd.Marketing Manager
May. 2017 - Apr. 2018Bromley, United Kingdom · Remote
FreelanceAmazon Marketing Specialist
Jan. 2017 - Apr. 2018New York, United States · Remote- Led e-commerce campaigns resulting in a 35% increase in monthly sales within six months.
- Managed Amazon store with 1,500+ items, optimizing listings through SEO and product positioning.
- Implemented inventory optimization strategies and managed sponsored ads to enhance product appeal.
- Developed and executed go-to-market strategies for new product launches.
Mar. 2015 - Mar. 2017Greater New York City Area · Remote
Bosmat WigsBusiness Development Manager
Oct. 2013 - Mar. 2015Jerusalem Area, Israel · On-site- Led international expansion, establishing retail partnerships and educational programs across the UK, USA, and Europe.
- Partnered with Zichron Menachem to provide over 250 cancer patients with natural wigs.
- Defined and executed comprehensive marketing campaigns, including social media, events, and website development.
Bosmat WigsCourse Director (English-speaking division)
Jan. 2010 - Sep. 2013Jerusalem Area, Israel · On-site