MoneyboatMarketing Director
Mar. 2022 - Aug. 2023London, England, United Kingdom · Remote- Spearheaded end-to-end brand and marketing strategy for Moneyboat.co.uk from start up stage, resulting in award winning growth over my six year tenure
- Built the marketing function from 0-1 including the set-up and management of all channels, measurement and analytics tools and optimisation approach
- Acquired over 250,000 consumer credit customers annually through multi channel marketing strategies spanning website management; SEO, PPC, CRO, programmatic, social media, partnerships, email marketing, and digital PR.
- Managed multi-million-pound budgets with ROI exceeding company targets
- Developed and lead a high performing team of in house experts, agency and freelance professionals