Gideon Lyons - Director of Operations, Tried and True Media

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Network Power<100 people

Roles

💸54%

Marketing

🧨45%

Consulting

🔥36%

Startup Founder

Geos

🇮🇱54%

Israel

🇺🇸9%

United States

Work Background

Tried and True MediaDirector of Operations

Aug. 2023 - May. 2024Panama

Chestnut Capital RealtyOperations Manager and Systems Intergrator

Feb. 2022 - Apr. 2023United StatesChestnut Capital Realty is an investment and rentals real estate company operating in New Jersey. With a team of agents and representatives, Chestnut Capital managed investments and rental opportunities across New Jersey. I worked closely with all teams and departments overseeing daily operations. > Optimized agile processes and technologies to lead and manage projects from initiation to completion including optimizing data collection integration, and increasing project accuracy and efficiency. > Tracked projects to ensure they were completed on time and within budget. > Provided detailed reports to the CEO, property managers, and related stakeholders about sprints, performance, and KPIs. > Provided administrative support for all departments, troubleshooting issues and risks.

MarkinlyMarketing Operations Director @ Markinly

Apr. 2017 - Aug. 2022I started Markinly after getting positive feedback from businesses I had been dealing with as a marketing manager. Markinly focused primarily on e-commerce in consumer products focusing on food and beverage but worked in a wide range of industries in beauty, fashion, furniture, and non-profits. I built a network of marketers, web developers, and graphic designers to provide a range of marketing and e-commerce services. I provided a personal hands-on service to all the businesses I worked hard to provide growth for my clients. I produced monthly reports on performance and planned KPIs for upcoming campaigns and deliverables. I also managed operations and project managed all work Markinly was providing in conjunction with service providers. > Collaborated cross-functionally to develop scalable and seamless processes that facilitated creative thinking throughout the company. > Monitored, analyzed, and reported on business and marketing operations utilizing qualitative and quantitative methods. > Managed and maintained professionalism, confidentiality, and discretional standards. > Partnered with teams to support the business, applying a data-driven mindset to solve problems with a focus on strategic opportunities.

MarkinlyMarketing Ecommerce Specialist for MarSea Modest

Apr. 2021 - Apr. 2022E-commerce marketing Managed website development project Managed Marketing operations with a team of six

MarkinlyMarketing Manager for Chimilove

Nov. 2020 - Jan. 2022E-commerce Marketing Managed product design and graphic design projects

MarkinlyAmazon Ecommerce Marketing Manager @ Rumplers

Jan. 2020 - Dec. 2021Managed day-to-day digital marketing for DTC Amazon Sales and managed project management of employees creating a system to improve efficiency and productivity. >Listing Management >Paid Traffic Campaigns > Social Media Organic Traffic >Marketing and Sales Strategies

MarkinlyMarketing Director @ Lovery

Jul. 2019 - Nov. 2021Manage day to day digital marketing and strategy development. Managed projects and marketing operations for all their digital marketing and ecommerce departments >Google Paid Campaigns >Google SERP > Facebook Paid Campaigns >SEO Analysis - incl. - Content, Website, technical SEO Management >Email Campaigns (Klaviyo)

MarkinlyMarketing Manager @ StageOne

Jan. 2019 - Jan. 2021Manage day to day digital marketing and develop strategy and campaigns. >Google Paid Traffic Campaigns - Search, Display and Shopping >Facebook Ads - Facebook Ads Funnel and Commerce Management >SEO >Industry Social Platforms

MarkinlyMarketing Director @ Gilis Goodies

Aug. 2019 - Jan. 2020

MarkinlyMarketing Manager @ Shopstreet

Jun. 2019 - Sep. 2019ShopStreet was a new search engine for the best wellness brands and products. It allowed shoppers interested in finding brands that shared similar values. >Brand outreach and onboarding. >Content strategy >Social media >Facebook ad management

MarkinlyDigital Marketing Specialist for Compuskills

Jan. 2018 - May. 2019Digital Marketing Course Creation

MarkinlyMarketing Consultant for Yeshivah Learning Experience

Jan. 2019 - Mar. 2019> Optimizing the User experience online and offline. > Fundraising Pitch Deck > Sales Collateral

MarkinlyDigital Marketing Manager for OneFamily

Jan. 2019 - Jan. 2019> Facebook Management > Web Development/Optimization

MarkinlyMarketing Consultant for Outsoucing company (startup)

Jan. 2018 - Jan. 2019>Marketing Strategy >Marketing Planning

MarkinlyMarketing Manager and Marketing Consultant - Stephanos Dance Company

Jan. 2017 - Jan. 2018>Content calendar >Facebook PPC ads >Content training >Website Optimization

MarkinlyMarketing Specialist for IOT company (Startup)

Jan. 2013 - Jan. 2015Comprehensive Marketing plan including: > SWOT analysis > User profiles and User cases > Market Research > Pricing > Social channels > B2B > Conference Strategies > Budgeting > PPC > B2B > B2C > Managed a team of five

Freshli Marketing Associate

Jan. 2006 - Apr. 2008> Direct marketing > PPC ads Facebook and Google Ad network > Web optimization

Datacrushers Marketing Director

Jan. 2016 - Jan. 2017Datacrushers uses Machine Learning and A.I. along with NLP to identify and recover revenue loss, and cart abandonment and discover new revenue sources across any site. As part of my responsibility as Marketing Director, I managed all marketing and marketing operations for the company, managing all projects relating to the marketing department producing content, managing campaigns, and supporting sales and customer support while collaborating with the development teams. >I managed the development of the company's Website > I Oversaw the company rebranding with key stakeholders and partners > Planned, managed, and reported on Marketing Campaigns > Planned, managed, and reported on Marcom Campaigns > Planned, managed, and reported on Content creation > Planned, managed, and reported on Social Media Management - Facebook, LinkedIn, Twitter >I designed and implemented marketing operational solutions for strategic initiatives within the marketing and sales departments. > I developed and implemented agile processes to manage marketing operations and to enable the marketing and sales teams to complete projects and campaigns alongside service development sprints. > I collaborated with business, sales, and marketing to identify risks ensuring maximized value. Reported to all stakeholders including CEO, CRO, and CTO.

AdrecomMarketing Manager

Jan. 2013 - Jan. 2016Managed marketing campaigns for enterprise businesses in Europe and the US. Monitored and reviewed campaigns to ensure they were completed on time. Clients - > Facebook ad campaigns > Social media marketing and management > Account management > Content as part of their content calendar > SEO Internal > Company Blog > Reporting > Company owned Banking Blog > Company owned Affiliate website magazine