Reuben Lim

General Manager @Grace Hotels Group

Sales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthDigital Ads ManagerMarketing DirectorSales & BizDevCustomer ServiceCustomer Success ManagerCase ManagerClient Relations SpecialistCustomer Care SpecialistCustomer Retention SpecialistAffiliate MarketingPR ManagerContent ManagerAccount ManagerEvent ProducerMarketingCopywriterMarketing Analytics ManagerBrand Marketing ManagerCommunications Manager

Reuben Lim is the dynamic General Manager of Grace Hotels Group, where he has spearheaded innovative strategies that have increased overall revenues by 20% over the past two years. With over 3 decades of experience in the luxury hospitality industry, Reuben excels in operational excellence and team leadership, consistently driving revenue growth and brand loyalty. His passion for people development has created many engaged industry leaders across numerous hotel properties. Reuben holds a BA from the Simon Fraser University of Canada and is renowned for his ability to blend traditional hospitality values with cutting-edge technology.

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Work Background

Group General Manager

Grace Hotels SabahGroup General Manager

Oct. 2023Semporna / Lahad DatuManaging the daily operations of 3 hotels, 2 in Semporna / 1 in Lahad Datu. Promoting and marketing our hotels to the world traveler looking for a gateway experience to the East coast of Sabah.

Group General Manager

Grace Hotels Sdn. Bhd.Group General Manager

Oct. 2023Semporna, Sabah, Malaysia

Deputy Group General Manager

JSK Group - Touism and Hospitality DivisionDeputy Group General Manager

May. 2023 - Oct. 2023Kota Kinabalu, Malaysia Metropolitan AreaLeading the team, consisting of the Sales and Marketing, Revenue Management, Marketing Communication and Tours and Travel departments

Consultant - Marketing

RJL consultantConsultant - Marketing

Mar. 2020 - Oct. 2023Kota Kinabalu, Sabah, Malaysia

General Manager - KK Office

SBC Corporation Bhd.General Manager - KK Office

Feb. 2017 - Mar. 2020Developer for Jesselton Quay

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Sales-Driven Hospitality Solutions

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