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Network Power<100 people
Roles
🧨100%
Consulting
💸50%
Marketing
✨50%
Business Owner
Geos
🇺🇸50%
United States
Work Background
CELSIUS Holdings, Inc.Key Accounts
Jan. 2024 - Apr. 2025San Francisco Bay Area- Los AngelesNational Accounts- Develop Celsius Live Fit, #3 in Energy category
Execute sales strategy in National Key Accounts, large and small format
C level relationships drive communication with buyers, collaborate with Pepsi senior leadership on sales and distribution initiatives Develop brand pricing and display schedule
Drive innovation, leverage support with proven success Business planning, National Account Management, Distributor Management, Solution selling
Focus on p/l, pricing, hiring
Distributor acquisition and alignment Align KPIs with organizations critical success, vision and drive execution
Baker's Bacon LLC.Director of Sales
Feb. 2023 - Dec. 2023Marina, California, United StatesDrive revenue, advance C level relationships with premium brand in top US distributor Chefs Warehouse in US market
Drive new business, track KPI and validate success
Caravella GroupDirector of Sales
Mar. 2022 - Jun. 2022United States• Fractional Role, European Import Wines US introduction,develop sales plan FY22, 23
• Hire National Sales MGR, Guide C level business relationships and align distributor contacts
Total Beverage SolutionDirector National Accounts
Mar. 2017 - Feb. 2022Western US• Leverage brands, Guide C level relationships with off premise large format National Account executives for decision making for brands from US, NZ, Italy, France, England, Scotland, Belgium and Germany • Drive Record results in off premise Kroger, Safeway-Albertsons, Whole Foods, Costco & regional large format grocery. • Pilot strategy for CA state distribution network including Wine Warehouse, SGWS, RNDC
The Boston Beer CompanyRegional Manager
Jun. 2009 - Jun. 2014Los Angeles, Hawaii• Record results in off premise Kroger, Safeway-Albertsons, 7-11, Whole Foods, Costco • Strategic command and collaborate to drive performance, coaching and solution selling • Manage C level relationships with distributors, manage P/L, drive record revenue over $45million
• Lead team of 8 direct reports focus on education, retention & succession planning • Drive, benchmark, ID and execute KPI strategy
• Guide transformational leadership to record revenue results for 60 company brands
• Sam Adams, Angry Orchard, Twisted Tea and Angel City Brewery in Los Angeles and HI
Constellation BrandsNational Brands Manager- Beer Division
Jan. 2006 - Nov. 2008Western US•Guide 10 reports in building relationships and solution selling in 20 West coast markets on/off premise
•Advance C level relationships with brewery executives from international markets •Record results in off premise Kroger, Safeway-Albertsons, 7-11, Whole Foods, Costco
•Flourish, manage national account HQ calls for Corona, Modelo and all company brands
•Expertise in finance, involved w operations, marketing budgets, P/L, logistics to support sales
Constellation BrandsRegional Manager
Jun. 1991 - Dec. 2005San Francisco Bay Area• Thrive, drive actionable business practices driving revenues +16% annualized growth over 17 years • Lead team of 4 direct reports, Drive Crown revenues over $550M
• Direct annual business planning, drive marketing strategies achieving consistent competitive advantage • Manage P/L, pricing, inventory
• Lead operations delivery management, oversee coordination of rail, truck, delivery logistics
• Align KPIs with organizations critical success, vision and strategy
• Lead and manage forecasting, inventory, order fulfillment and logistics to support sales expectations
• Assign wholesaler contracts, responsible for all territory acquisitions • Utilize analytics, project management to drive strategic distribution objectives
• Collaborate with team, drive creative, memorable incentives lined to KPI plans resulting in record sales
• Execute innovative product marketing, drive and manage product launches
Constellation BrandsDistrict Manager
Feb. 1991 - May. 1991• Direct distributor sales team to focus in top 100 On premise key accounts, utilize analytics for KPI distribution for Corona Extra and Modelo Brands from Mexico
• Lead head quarter decision maker relationships with top 5 regional off premise large format chains in SF Bay Area and Northern CA market Time in role
• Supervise all on premise activity to include National tie in with Jimmy Buffett Tour and grassroots promotional activity
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