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Work Background
Self-employedMarketing ➡️ 🤓 ⬅️ Freelance
Oct. 2024London Area, United Kingdom✔️ Marketing Consultant: Budget and Event Management, Campaign Planning, Email Strategy. Working with CRM and automation tools: Hubspot, Monday.com, SFDC, LinkedIn Campaign Manager ✔️ Freelance Inventory Clerk Trainee, working with the UK's leading build-to-rent developper
AlidaSenior Marketing Manager, EMEA
Oct. 2023 - Aug. 2024London Area, United Kingdom🔸 Collaborate with the VP of Sales EMEA to define the Ideal Customer Profile (ICP).
🔸 Identify and engage in-market accounts using 6sense, and support 1:Many Account-Based Marketing (ABM) initiatives.
🔸 Drive customer activation through webinars and in-person events, aligning activities with the KPIs established by the VP of Customer Success EMEA (less than 3% churn).
🔸 Localise global assets and activities, coordinating with the North American Campaign and Digital Marketing teams.
🔸 Conduct quarterly reviews of marketing results, focusing on the Marketing influenced/sourced pipeline and Annual Recurring Revenue (ARR). Reached >100% quarterly goals in Q1 and Q2 2024. 🔸 Distribute weekly internal communications via email/Slack detailing the marketing calendar and campaign progress, including field enablement materials for the Business Development Representatives (BDR), Customer Success, and Sales teams.
🔸 Manage third-party event sponsorships and track the return on investment (ROI), Brand Awareness and Brand Equity.
AlidaSenior Digital Marketing, EMEA
Aug. 2022 - Oct. 2023🔸 Oversee project management of key digital assets on Monday.com (e.g., eBooks, webinars, infographics), paid social media deliverables, and French website updates.
🔸 Handle EMEA email localisation, automation, and segmentation in HubSpot, developing nurture programs by key verticals and analysing overall performance.
🔸 Create Salesforce campaigns, reports, and workflows, ensuring integration with HubSpot.
🔸 Set up and monitor Cvent for Alida's annual "Activate" virtual event, including data analysis, email management and on the day live moderation. 🔸 Take ownership of the EMEA marketing budget, ensuring effective allocation and spending.
AxeptioFreelance Marketing Consultant
Dec. 2021 - Jun. 2022▪️ 2022 Branding and Marketing Strategy: Develop a comprehensive strategy encompassing the Marketing Plan, Website revamp, Event applications, HubSpot integration, Editorial calendar, Asset templates, and coordinate with a branding agency for briefs.
▪️ 2022 Communication & PR Strategy: Formulate a strategic communication and PR plan, including the establishment of new share-of-voice opportunities.
▪️ 2022 Social Media Strategy: Assess the current technology stack, conduct market research for a Social Media Management platform, and oversee paid advertising campaigns on LinkedIn and Facebook.
▪️ Executive Budget Management: Collaborate closely with the CEO, Head of Retention, Head of Partnerships, and Head of Sales. Distribute a $1+ million budget and manage a team of five. Tools: Hubspot, Zendesk, Notion, WordPress, Typeform, Canva, Slack, Trustpilot
IvaluaDigital Marketing Manager, EMEA
Apr. 2020 - Nov. 2021🔹 Event and Digital Content Management: Lead the creation of digital content, including email and social media campaigns for the Ivalua NOW annual event (in-person marquee annual event with 300+ attendees). Support pan-European events by coordinating logistics, speakers, and marketing materials.
🔹 Digital Marketing and SEO: Oversee and execute paid and organic digital marketing strategies, including SEO optimisation for French and German websites.
🔹 Content Creation and Social Media: Manage bi-weekly planning and publication of French and German blog posts, and create French-language social media content. Collaborate with the design team for visual assets.
🔹 Translations and PR Coordination: Handle translation of marketing assets from English to French, update website content, and coordinate public relations efforts to enhance brand visibility and equity. Tools: SEMRush, LinkedIn Campaign Manager, Google Analytics, Hubspot, Hootsuite Amplify, WordPress, Smartsheet, Google Drive
IvaluaField Marketing Manager UK&I
Apr. 2017 - Mar. 2020🔹 UK Market Development and Brand Awareness: Lead UK market expansion, reporting to the Director of Marketing EMEA, and enhance Ivalua’s brand visibility through events, trade shows, and social media.
🔹 Event and Budget Management: Organise key events, including Ivalua NOW (in-person marquee annual event). Manage an annual budget of 100K+ GBP, and coordinate with service providers and local partners.
🔹 Lead Qualification and Digital Marketing: Convert leads into MQLs, implement Account-Based Marketing (ABM) strategies, and oversee corporate communications, including PR agency brief management.
🔹 Targeted Campaigns and Content Creation: Develop targeted email campaigns by product and verticals, and manage social media content and other digital marketing initiatives. Product knowledge: procure to pay, source to pay, CLM, e-Procurement, e-Sourcing
AngageKey Account Manager
Apr. 2016 - Mar. 2017Powervote (now Angage) is a digital company offering event app services and voting solutions that will boost participation and interest during events as well as increase ROI. 🔸 Manage daily inbound enquiries (phone, email and Tidio live chat).
🔸 Maintain existing relationships with a portfolio of Fortune500 and FTSE250 companies.
🔸 Live Demo of our App and Voting Keypad Solutions (on-site and virtually)
🔸 Collaborate with the project management team to meet customer deadlines
Exaprint London LtdKey Account Manager
Feb. 2013 - Jan. 2016A small group of people (2) and myself opened and launched the London subsidiary of Exaprint, a leading French based web-to-print business (later acquired by Cimpress). From February 2013 to December 2013 I secured 700 net new customers using channels such as cold calling, direct marketing, event sponsorship, social media. The customer base grew by 30% YoY and reached 4000 by 2016. As a Key Account Manager my day to day consisted of the following:
▪️ Drive new sales and Nurture existing clients ▪️ Be the direct contact for Gold and Platinum clients (statuses based on quarterly spendings)
▪️ Manage the quality returns (2.6% failure rate) from print issues to parcels damaged in transit
▪️ Oversee day to day projects/orders and dividing workload between 2 members of staff ▪️ Work towards improving the processes with the IT, Production and the Marketing teams to implement a customer-first approach (92% CSAT score)
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