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Work Background
ZiyxChief Insights & Strategy Officer
Mar. 2024London Area, United KingdomLeading product strategy and behavioural insights at ZIYX, an AI-powered platform helping 18–32-year-olds start businesses. Accelerated growth – applied k-means clustering to analyse 5,000+ users, developed customer profiles, and drove a 42% uplift in app downloads, expanding our user base and market traction. Delivered AI personalisation – translated behavioural science frameworks into operational data, defining four personas and enabling personalised learning paths to boost engagement. Assisted in securing growth capital – built investor materials and a compelling product narrative that has helped us secure >£1 million investment, extending our runway and funding next-stage product development including our machine learning based user engine. Directed cross-functional delivery – co-led a team across marketing, engineering, and insights, aligning product vision with go-to-market strategy. Currently shaping ZIYX’s transition from MVP to scalable revenue, with a focus on AI-driven learning pathways and market expansion.
Autonomic Nervous System Research FoundationBehavioural Science and Strategy Lead
Mar. 2021 - Oct. 2024London, England, United KingdomLed research and strategy at a foundation exploring how early-life adversity shapes resilience, mindset, and behaviour, with a focus on applying insights to health systems and product innovation. Behavioural research leadership: investigated stress responses, habit formation, reframing techniques, and perseverance drivers, translating findings into practical frameworks for behaviour change. Applied behavioural science to strategy: operationalised NEAR (neuro-epigenetic and autonomic regulation) research within public health contexts, overcoming barriers such as health database architecture. Stakeholder & board engagement: secured partnerships with researchers, policymakers, and UHNW donors; recruited board members to align strategy with long-term sustainability. Data & tools development: designed data-capture tools to track behavioural patterns and resilience, enabling actionable insights for policy and program design. This role honed my ability to bridge behavioural science and strategy, making complex research usable in applied settings — skills I now apply to product strategy, user research, and scalable behaviour-driven design.
MoteefeJunior Chief of Staff
Jan. 2020 - Mar. 2021London, England, United KingdomWorked directly with the CEO and executive team of a high-growth e-commerce startup, supporting strategy, investor relations, and operational excellence across finance, data, HR, and product. Investor & board engagement: refined VC pitch decks, built board reporting systems, and prepared EBITDA and financial summaries to support fundraising and governance. Data-driven strategy: partnered with the Head of Data to improve architecture, ensure GDPR compliance, and define KPIs/OKRs that guided cross-functional teams. Product & customer insights: led sentiment analysis of customer feedback, shaping product improvements and highlighting competitive strengths. People & culture: designed and analysed employee engagement surveys, driving actions that improved retention and workplace dynamics. Executive hiring & compliance: negotiated contracts, supported senior recruitment, and managed legal processes (incl. TUPE) to ensure smooth organisational transitions. Financial decision support: collaborated with the CFO to analyse cash flow and provide insights for data-backed decision-making. This role gave me a 360° view of startup leadership: from product to fundraising to operations — and built the foundation for how I now lead product strategy and cross-functional execution.
JobFaceCEO & Founder
Dec. 2017 - Dec. 2019London, United KingdomCareer Readiness Support: Provided tailored CV writing and editing services to enhance employability. Skill Development Workshops: Delivered training on cognitive and emotional skills, including effective learning strategies and emotional self-management, to build resilience and confidence in job seekers. Strategic Collaboration: Partnered with organisations to design and implement impactful programmes that addressed barriers to employment.
ANSR (Autonomic Nervous System Research)Researcher and Project Manager
Sep. 2017 - Jan. 2020London, England, United KingdomExplored the intersection of neuroscience, behaviour, and data science, managing cross-functional projects that translated research into practical tools and insights. Hands-on product execution – scoped and delivered a new research database with a team of 3 developers and 1 designer, using agile cycles to iterate on user feedback. The platform was adopted by 100+ researchers, creating a scalable foundation for NEAR (neuro-epigenetic and autonomic regulation) science. Early data science application: applied quantitative methods and data structuring to capture and analyse behavioural and physiological data, laying the groundwork for my later work in clustering, personalisation, and product analytics. Brain & behaviour research: investigated resilience, stress responses, and behavioural adaptation, translating findings into frameworks and workshops for healthcare and academic audiences. Strategic partnerships: built relationships with researchers at Harvard Maclean Hospital, unlocking collaborations that advanced the foundation’s mission. This role was the start of my journey in combining behavioural research, data science, and product execution — capabilities I have since scaled into product strategy and leadership.
PRIME INVESTORS CAPITAL LIMITEDJunior Manager
Oct. 2013 - Apr. 2014London, United KingdomUHNWI Client facing role that involved learning about project finance, the London luxury real estate market, and liaising with governmental security teams.
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