Peter Davison - Chief Coffee Drinker, Peter Davison

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Network Power<100 people

Roles

👍100%

Sales & BizDev

✨66%

Business Owner

🔥33%

Startup Founder

Geos

🇮🇳33%

India

🇿🇦33%

South Africa

Work Background

Fora TravelGlobal Travel & Experiences Concierge (powered by Fora)

Jan. 2024Shanghai, China · RemoteWe’re a modern travel agency with a twist – one that is thoughtfully designed, proactively inclusive, tech-driven and well, cool. We make it dead simple for you to travel like an insider, with killer perks and data-driven recommendations – all for the same price as doing the heavy lifting yourself.

Attn: Seeking New Opportunities in 2024ATTN: Open to New Opportunities eh!

Oct. 2023 - Feb. 2024RemoteI am currently exploring a number of marketing, advertising and even a few sales opportunities at the intersection of creative, strategy and getting work done. After understanding my LinkedIn profile, I invite interested folks to reach out and see if I could bring value to the work you are doing. Preference to 1% for the Planet, Fairtrade or Bcorps but not exclusive.

Career BreakHealth and well-being

Jun. 2023 - Sep. 2023CanadaWe took an extended road trip that included stops in Toronto, Ottawa, Montreal, Fredericton, Halifax, Cape Breton and back to a Muskoka cottage before leaving on a new family adventure that has us living in Shanghai.

IntuitCreative Strategist

Nov. 2022 - Dec. 2022Remote2023 creative strategy sessions

Studio Digita UK LTDChief Coffee Drinker

May. 2022 - Nov. 2023London, England, United KingdomBold moves for purposeful food and drink brands to sell more.

IntuitCreative Strategist

Mar. 2022 - Jul. 2022RemoteQuickbooks & MailChimp: 360 activation planning to launch

MRM UKSocial, Editor & Content Innovator

Sep. 2021 - Feb. 2022We are a collective of curious craftspeople obsessed with our purpose: To help brands grow meaningful relationships with people. We harness and unite the power of creativity, the beauty of data, and the magic of technology to create brand experiences that deliver effective business results. Client: Microsoft UK

IBC Group - International Blockchain ConsultingAccount Director

Jan. 2018 - Jul. 2018worldwideIBC is an international blockchain consulting group spanning 40 countries facilitating end to end ICO support, enterprise blockchain development, capital raising, consulting and institutional training. Our team has supported startups, existing companies and institutions/governments executing long term strategies. ● Recruited as the first client relationship manager that sat at the intersection of sales, developers, clients and the leadership team at the agency. ● Responsible for the on-boarding process and subsequent client communications including project kickoffs, weekly status calls, budget expectations and sign-offs on deliverables. ● Mentored and empowered both project managers and new client relationship managers to own their work, look for teachable moments and lead client engagements. ● Initiated an overhaul of internal processes and procedures in collaboration with the operations manager and presented new program to the agency leadership. ● Attended industry events on behalf of agency in the Canadian marketplace. Achievements: ✔Initiated an overhaul of internal processes and procedures in collaboration with the operations manager and presented new program to the agency leadership. This led to cost savings and an increase in the speed of delieverables. ✔Relationship and Project Management representing over 100K to 500K+ USD in services per project: ● Vantage Token (Non Profit Sector) ● Jet Data (Aerospace) ● Cerlos Composites (Construction) ● Mass Roots (Cannabis) ● Social Media Platform (NDA) ● Small Business Platform (NDA) ● And more. The key to any venture is building the right team. Our stellar group of industry leaders in blockchain programming, ICO consulting, legal protection, marketing/PR and business management can successfully bring your concept into reality.

Scofield Digital StorytellingDirector of Social Media & Social Video Marketing

May. 2017 - Jan. 2018● Recruited to lead the overall social media strategy and contribute to the company rebranding efforts including the development and launch of the Story For Social and Exhibitor Videos divisions ● Oversee an intern and external vendor in the management and performance tracking of social media accounts ● Conduct consumer research to identify target audiences and develop customized marketing campaigns ● Collaborate with the Executive Vice President to establish KPIs, monitor progress, and create monthly reports ● Participate in meetings with senior executive team members from Scofield Digital Storytelling and Story for Social to develop strategies for client pitches and outreach campaigns Key Achievements: ✔ Contributed to the successful launch of Exhibitor Videos with projected revenues of over $100,000 per year by creating the online marketing strategy, establishing the standard procedures, and helping secure new clients ✔ Successfully expanded the company’s social media presence through organic strategies and targeted campaigns ✔ Improved the strategic planning and execution of marketing campaigns by introducing Google Analytics to track and analyze the performance of the website and social media platforms ✔ Secured an agency partner relationship with Sprout Social and successfully generated over 40 new client leads by organizing a major launch party in Indianapolis for the Story for Social division ✔ Gained 13,000+ media impressions in only 2 hours for the American Heart Association’s annual walk by securing coverage from a television news station and partnering with a local radio personality to Facebook Live the event ✔ Enhanced client engagement by introducing various digital marketing tools including MailChimp and Wistia ✔ Spearheaded a pilot series of thought leadership video chats to be featured on the website by interviewing 5 industry professionals on various topics including brand advocacy, social selling, and social media management

Scofield Digital StorytellingSenior Strategist

Apr. 2017 - May. 2017Scofield Digital Storytelling has 30+ years of experience crafting engaging and effective stories for brands, products, organizations, and more. We use video, animation, and creative technology to help our clients effectively tell their stories by relating to their customers, standing out, getting understood, and getting results. From television commercials, to brand essence videos, to corporate communications, and emerging creative technology like Virtual Reality / 360 video, we are your ideal partner for effectively getting your brand’s story out. Contact our producers now and let us help start shaping your brand’s next story.

Startup Canada#StartupChats Guest Expert

Mar. 2017 - Feb. 2018This exciting digital program takes place on Twitter every Wednesday and Friday at 12 pm ET, when we dive deep into a topic with a virtual panel of experts.The chat is hosted by Edwin Frondozo, an entrepreneur and proud volunteer with Startup Canada!

The PJD AgencyFounder & Chief Coffee Drinker

Dec. 2013 - Sep. 2021RemoteWe are a boutique marketing agency focused on content and social media strategy, we love good coffee & a great story. Welcome to what is The PJD Agency! ● Providing marketing, social media, public relations, and communications services to a variety of business clients ● Built and nurtured key working relationships with clients to understand needs and develop customized strategies ● Managed vendor and graphic designers in the development and execution of social media paid campaigns ● Consulted leadership teams on public relations strategies and agency selection for multi-media services Key Achievements: ✔ Oversaw the marketing of Retellable’s new book launch and helped the book achieve #6 in Amazon book ranking for its category by gaining 500,000+ social media views through a Thunderclap campaign, facilitating a book launch event with NUMI Tea, and achieving a 60% open rate during a 4,000+ email list re-engagement campaign ✔ Achieved 50,000+ Twitter impressions and signed up 15 new companies for Miigle by enhancing their social media program and overseeing their digital coverage of the UN Social Good Summit and WEAR 2016 in Toronto. Initiated discussion around the value of circular economy with brands including LuluLemon, H&M, Canadian Tire and Value Village. ✔ Secured various earned media coverage for StrikeTec Wearables brand activation (in partnership with Rebok) including a feature story in Sports Illustrated’s The Cauldron and interviews with CTV and CBC during the UFC Fan Village/UFC Fight Night in Ottawa. ✔ Devised I Can Go Without’s communication strategy for the Cause Marketing Forum and secured C-Level meetings with 20 major brands including Coca-Cola, TOMS, Manulife, Tangerine Bank, MSL Group, and Edelman ✔ Represented BigVu Teleprompter & Video Platform at Social Media Marketing World in San Diego and secured 30 new business opportunities by facilitating various demonstrations and executing a brand awareness strategy

TrendrCo-Founder & CMO

Sep. 2012 - Sep. 2014Montreal, Canada Area● Devised and executed the branding, communications, and digital marketing strategy for the mobile app that combines LinkedIn and GPS technology to encourage professional networking and support industry conference ● Represented the company at all public interactions including conferences, media interviews, and investor meetings ● Managed and updated the social media accounts on a regular basis with engaging and informative content ● Identified and integrated various digital marketing tools including Hootsuite, Sysomos, and OneQube Key Achievements: ✔ Negotiated and won partnerships with various prestigious events including activations at the Grand Prix Du Canada, Just for Laughs, CrossMediaTO, and RLTM NYC ✔ Secured earned media from multiple leading publications including the Montreal Gazette, Metro Ottawa, Forbes Blog Network, Meeting Planners International, and the Virgin Group’s blog ✔ Built partnerships with over 20 Key Influencers and Bloggers who used and shared Trendr the application

Crowdsourcing WeekPR Director/Early Stage Advisor for Crowdsourcing Week

Sep. 2011 - Apr. 2012Shanghai/Singapore/New YorkLudvik + Partners is an ad agency built 100% on crowdsourcing principles. A committed network of hundreds of experienced and highly talented creatives servicing new and existing clients. A Co-Founder of Crowdsourcing Week: advisory board member acquisition, speaker acquisition and conversations with the top crowd companies. Represented company at Social Media Week Singapore Areas of interest: social media, location based services, mobile and augmented reality

MicrosoftGlobal Social Media Strategist

Sep. 2009 - Sep. 2011Shanghai/Global● Participated in the global steering committee tasked with creating social media guidelines, KPIs, and best practices ● Built and nurtured key relationship with Microsoft System Center Advisor, TechNet, MSDN and other product groups to launch various internal projects ● Developed, established, and maintained a social listening framework using Hootsuite and Lithium Labs Key Achievements: ✔ Spearheaded the Microsoft Knowledge Base Social Media Program by gaining approval from the Global Manager of Customer Service & Support to promote the use of the Knowledge Base across multiple social media channels ✔ Pioneered the MSKB60 video tutorial series on YouTube and successfully produced over 27 episodes ✔ Enhanced the communication and collaboration among the 5,000+ members of the Microsoft Most Valuable Professional (MVP) community by facilitating B2B community outreach and leading the cross-team communications ✔ Led the team’s engagement strategy at the MVP Global Summit in 2011 and MVP Days in Shanghai and Beijing

Our Man in Shanghai: The Social Media AgencyFounder

Sep. 2008 - Jul. 2012Shanghai● Oversaw a 4-member creative team in the development and execution of social media strategies for diverse consumer and B2B clients Key Achievements: ✔ Oversaw the social media, public relations, and book launch for the Award-winning chef David J. Marteau ✔ Performed the live tweeting brand activation for the Omega Golf Championships and contributed to the increased golfer engagement during the 3 day event. ✔ Part of the team that did the brand launch for Me to WE & Craig Kielburger visit to Shanghai including meeting with over 100 C level executives within the expatriate community. ✔ Responsible for coordinating B2B social media and PR for 100+ Demand Planners at a major supply chain event. ✔ Applied early Lean Canvas methodology and led Lean Canvas workshop for a fashion crowdsourcing platform that allowed the client to understand strengths, weaknesses and direction for the company.