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Tribute BrandsHead of Brand & Digital
Jan. 2025Portugal
Tribute BrandsBrand & Design Manager
Sep. 2023 - Jan. 2025Franchising Redefined. Your success is our Tribute. A dynamic portfolio of fitness and lifestyle brands that have been curated for scalability through franchising and tech-enhanced platforms. With decades of successful entrepreneurship in the industry, Tribute Brands aims to expand the benefits of boutique group exercise concepts to a wider target market. Tribute Brands - building global fitness communities where anyone can belong.
Holmes Place BrandsBrand & Design Manager
Sep. 2023Holmes Place Brands was established in 2011 and emerged as a natural evolution from the pioneering position that Holmes Place established in the premium segment of the health and fitness sector. Founded by Allan Fisher, and his son Jonathan Fisher, the company has since diversified its operations into a dynamic portfolio of fitness and lifestyle brands. Under the Holmes Place Brands leadership and partnerships portfolio you will find: Holmes Place TRIB3 PILAT3S FLOW EVO !CON With decades of successful entrepreneurship in the health and fitness sector, Holmes Place Brands has a proven track-record of creating and operating differentiated and sustainable health and fitness brands internationally. Inspired by products, concepts and brands that support people to adopt a healthier lifestyle, Holmes Place Brands continues to innovate, license, partner, and consult in the sector.
Cura CreativeCo-Founder & Creative Director
Aug. 2021 - Aug. 2023Lisbon, Portugal🚀 Founded a marketing agency in 2021 to address identified client-side needs and fill gaps for in-house marketing teams. 💼 Secured four clients from the United States and Iberian markets, gaining immediate momentum. 🌐 Offering diverse services, including content creation, rebranding, social media strategies, business positioning, marketing strategies, email campaigns, and platform management (Marketo and Eloqua) for automated communications. 💡 Efficiently managing back-office operations with various platforms like Umbraco or WordPress.
Holmes PlaceLead Designer - Branding, Creative Strategy, Product & Mentorship
Sep. 2017 - May. 2021Lisbon Area, Portugal✨ Executed and defined international brand and product guidelines across 7 countries, ensuring a consistent and compelling brand identity worldwide. 📸 Guided and directed c. €15k yearly photo and video productions, elevating the visual storytelling of the brand. 💻 Accountable for UI and UX definition and improvements, optimizing user experience for enhanced customer satisfaction. 🚀 Designed and implemented an internal landing page tool within the website's back office, resulting in a remarkable 100% reduction in external agency costs. 🤝 Coordinated between creative and digital ops teams to support the development of digital products, marketing strategies, and impactful campaigns. 📈 Collaborated with the content team to create a winning social media strategy, achieving an impressive 500% growth of Instagram followers in just 3 years.
Holmes PlaceLead Designer - Branding, Creative Strategy, Product & Mentorship
Sep. 2017 - May. 2021Lisbon Area, Portugal✨ Executed and defined international brand and product guidelines across 7 countries, ensuring a consistent and compelling brand identity worldwide. 📸 Guided and directed c. €15k yearly photo and video productions, elevating the visual storytelling of the brand. 💻 Accountable for UI and UX definition and improvements, optimizing user experience for enhanced customer satisfaction. 🚀 Designed and implemented an internal landing page tool within the website's back office, resulting in a remarkable 100% reduction in external agency costs. 🤝 Coordinated between creative and digital ops teams to support the development of digital products, marketing strategies, and impactful campaigns. 📈 Collaborated with the content team to create a winning social media strategy, achieving an impressive 500% growth of Instagram followers in just 3 years.
UpstairsGraphic Designer - Branding, Packaging, Art Direction & Mentorship
Jan. 2015 - Aug. 2017Lisboa🌟 Accountable for 3 major clients of the agency, driving successful partnerships and delivering exceptional results. 🎯 Directed and mentored design interns in creating captivating online and offline communications for Benfica Escolas de Futebol (Sport Lisboa e Benfica), expanding its presence to 9 countries and 4 continents. 🎨 Designed impactful packaging and marketing materials for Unicer Group projects, catering to European, Asiatic, and African markets. 🍽️ Created innovative product and packaging concepts for Nomad’s Food Group (Iglo, Birds Eye, and Findus), contributing to their brand excellence.
FreelanceFreelance Brand and Design Director - Branding, Product, Creative Strategy & Social Media
Jun. 2010Lisbon, Portugal🎨 Freelance Senior Designer based in Lisbon · 💼 +10 years experience in Product and Graphic design · 🔍 Focused on Strategy, Branding, Packaging, Product, Campaigns, and Social Media · c.3 years of volunteer design work for Associação Cais · 🤝 Available for collaboration
COWORKLISBOADesigner & Chief Happiness Officer at LX Factory, Palácio & Central Station
Jan. 2010 - Jul. 2013Lisboa🏢 Successfully managed the daily operations of the coworking space, ensuring a seamless experience and providing exceptional customer support to over 100 coworkers. 🎉 Coordinated and executed more than 50 events in the space, creating engaging and memorable experiences for the community. 🎨 Took charge of space decor and communications design, crafting an inspiring and aesthetically pleasing environment for all members.
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