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Work Background
Content Leadership AdvisoryFractional Marketing Leader * Content Leadership Advisor * Speaker * Trainer
Jan. 2023Henderson, Nevada, United StatesMission: Help content and marketing teams elevate content development and operations to a strategic department within the organization. If your company is still struggling with content development that does not scale, is inefficient in its production, and does not consistently align with business objectives, it may be time to take another approach to your content model. For companies to implement a consistent and successful content strategy, how content is ideated, produced, and distributed must be prioritized and placed within the overall marketing organization. Ensuring governance and an agreed-upon taxonomy is critical and should be part of your content operations. Fractional Head of Content
As a Fractional Head of Content, I specialize in creating content teams that will help scale your content efforts while creating more confidence that the content developed is valuable and has impact with your audience. In this role, I will contract to become a part of your content/marketing team for a specified period. Hire me to help your content team become more cohesive and organized, increase efficiency with content strategy and content development, and ensure all processes and workflows are documented. I am also a Certified Prosci Change Management Facilitator, bringing this methodology to my consulting work. Content Strategy Coaching
I am a veteran content strategist who loves to coach and mentor current or future content strategists. Learn how to think more strategically. Improve how your content team creates content from a place of strategy rather than simply taking orders and ideas from various departments. Elevate your content strategy knowledge and gain greater confidence as a leader of your content team. Team Training
I train content and marketing teams on a scalable process for content ideation and development. Creating a cohesive method for coming up with content ideas and implementing them is key to a content team’s successful production output.
AvalaraDirector, Content Strategy
Nov. 2020 - Jan. 2023Seattle, Washington, United StatesAs Director, Content Strategy I lead a team of 20 content professionals - strategists, writers, editors and multi-media producers. My objective for my team was to transition them from a shared services model of content development to a strategic department within the marketing organization. Our team creates content for four(4) audience segments within multiple industries. We collaborate with Brand, Prospect, Partner, Customer and Product marketing to fulfill hundreds of content needs annually. From our industry recognized blog, Avalara Tax Desk, to our Brand pillar reports like Avalara Tax Changes, we strive to provide educational, informative and thought provoking content for our various audiences.
The Pedowitz GroupSenior Consultant & Content Strategist
Feb. 2016 - Nov. 2020Greater Atlanta AreaThe Pedowitz Group is the world’s largest full service Revenue Marketing agency focused on delivering marketing and sales automation solutions that drive repeatable, predictable and scalable revenue contributions for mid-market and enterprise organizations. As a Senior Consultant I work directly with our clients as a campaign and content strategist ensuring that output they provide to their clients is not only directly connected to their sales process, but allows for data to tell the story of what works, what needs work and what to eliminate. Specialties include:
- Revenue marketing transformation and change management - Customer Journey alignment with buyer personas
- Buyer Persona development and implementation
- Content Audit and Assessment
- Content Marketing Strategy
- Multi-touch and multi-channel campaign processes, development, and execution - Account based marketing process, development and execution - Sales and marketing funnel management and alignment
Content Marketing InstitutePodcast Consultant
Aug. 2014 - Aug. 2017I assist CMI with podcast consulting services for their current podcasts. I also stay on top of trends in the industry of podcasting and audio content. *This Old Marketing hosted by Joe Pulizzi & Robert Rose
*Content Inc. hosted by Joe Pulizzi
Cadence9Director of Content Marketing
Nov. 2013 - Feb. 2014Orange County, California Area• Developing content plan, strategy and implementation for the Cadence9 content team
• Set content goals to align with overall business goals
• Started to develop the certification training process for the Content Marketing LifeCyle system
• Developed service offerings for clients under the managed services arm of the company
Globe Education NetworkDirector of Social Media & Content Strategy
Aug. 2012 - Oct. 2013Woodbury, MN• Develop the overall content and social media strategy for Globe Education Network, which includes Globe University, Minnesota School of Business, Broadview University, Institute of Production & Recording (IPR) and Minnesota School of Cosmetology • Conducted a content and social audit encompassing over 2000 social profiles connected to the brands and regained corporate control over necessary properties • Developed, trained and coached 27 Community Managers over 30 campuses across 6 brands • Worked with content creators to drive traffic to two main blogs >>> leads 229% increase in unique visitors to blog 352% increase in unique visitors to blog • Oversaw the corporate social media team on daily/weekly/quarterly benchmarks 712% increase in social referrals to blog 458% increase in social referrals to blog • Developed a social media content system that allowed for daily posts on all corporate and campus level social media profiles • Worked with the Digital Marketing, IT and Admissions(Sales) teams to implement demand generation process and workflow to increase enrollment in various education programs
TopRank Online MarketingSocial Media & Content Strategy
Jan. 2012 - Jun. 2012Greater Minneapolis-St. Paul Area• Contracted to manage social media strategy and implementation of TopRank clients
• Developing TopRank Social Media process for internal staff
• Perform social media audits, create best practices documentation, research tools and applications, create client content for various social media platforms.
Muldoon VoiceoverVoiceOver Actor
Jan. 2009Henderson, Nevada, United StatesI have over 30 years experience behind the microphone. My voice has been described as sincere, inviting, warm, personable, enthusiastic and memorable. My range can go from "girl next door" to high energy enthusiasm. My years as a trainer, presenter and educator allow me to move into narration, documentary, IVR/on hold recordings or eLearning deliveries with ease. As a trained actor with experience on the stage, I can also deliver characters to fulfill commercial and film needs. VoiceOver Specialties: *Commercial *Documentary Narration *Corporate Narration *eLearning/Training Modules *Radio Imaging *Live Announcer/Events *Podcast 14+ years podcasting; creating original content, on-air interviews, production & distribution
10+ years in Radio Broadcasting as on-air talent, copywriting, production
20+ years training & development, curriculum development and delivery
30+ years as Professional Speaker 30+ years as a marketing professional; background in copywriting Studio Details:
*Microphone: Neumann TLM103
*Computer & Software: Macbook | Adobe Audition | Twisted Wave
*Directed Sessions: Skype | Zoom | Source Connect | ipDTL | ISDN access
*Delivery Methods: MP3, WAV, AIFF
*Turnaround Time: Often same day; Average 24 hour turnaround
INGSales & Marketing Project Director-Strategic Distribution
Jan. 2004 - Jul. 2006Minneapolis, MN• Oversaw the marketing projects as they pertained to assisting the independent financial advisors and their team of agents closely aligned with ING Financial Services and ING Financial Partners(Broker/Dealer) • Worked directly with over 30 General Agents across the United States with product training, commission updates, recruiting and implementation of their local events • Surveyed target markets and executed related strategic plans, promotions, advertising, sales incentive programs, publicity, financial forecasts, pricing, product mix, new product roll outs, and reporting • Interfaced with senior management to develop organizational goals and objectives
Brown CollegeRadio Sales & Marketing Instructor
Jan. 2002 - Jan. 2003Mendota Heights, MN• 12-month contract as an adjunct instructor teaching radio sales and marketing to evening class students in the Broadcasting Program at Brown College • Developed curriculum and standards for the students with hands-on work in copywriting, production and delivery
INGSr Training Specialist-Employee Benefits
Jun. 2001 - Jan. 2004Minneaplis, MN• Oversaw the training department for ING Employee Benefits which included the 6 members of the internal Sales Associates team. Developed curriculum, presentations and materials for all applicable products • Trained internal staff on products/services as part of new hire on-boarding • Traveled across the United States training agents prior to employee benefit enrollments on products and supplemental materials such as applications, riders, and specific state requirements • Participated as the liaison and representative for the sales division of ING Employee Benefits for new product creation/roll out and product improvements
The Mark Travel CorporationReservations Training Specialist
Mar. 2000 - Mar. 2001Greater Minneapolis-St. Paul Area• Assisted in the training of 100+ Call Center Representatives as part of the launch of Sun Country Airlines as a reservations airline • Developed curriculum, presentations and materials on all areas of the reservations training department as it pertained to the Call Center and customer service • Acted as Supervisor for all new employees while they participated in the 3 week training process. This included overseeing their call center activity while in training, performing weekly reviews and placing them on their permanent teams upon moving to the call center floor
WISM-FMOn-Air Talent
Jan. 1992 - Dec. 1995Eau Claire, Wisconsin AreaOn Air Talent Nights and Weekends. Production and VoiceOver Talent for commercials. Classic Rock format.
WDEZ/WRIGCopy Director
Mar. 1990 - Mar. 1991Wausau, Wisconsin AreaManaged and wrote all copy for both FM/AM stations working with the sales team and on air talent. Production and VoiceOver talent. Fill-in on air talent for commercials. Country and Oldies formats.
WAXX/WAYYCopywriter/On-Air Talent
Mar. 1989 - Mar. 1990Eau Claire, Wisconsin AreaPart of a 2.5 person copywriting team. Production and voiceover talent for commercials. Country and Oldies formats.
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