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Work Background
ProcurifyManager, Business Development
Jul. 2022CanadaAs manager of the Business Development team, my initiatives are to encourage, coach and mentor the team to individually grow and support one another. Led through empathy, my hope is that through my efforts I can individually impact each person and help them grow alongside their Procurify peers. True success to me is seeing my peers alongside me and rise above me.
ChopValuePartnerships & Strategy
Mar. 2022 - Oct. 2022Vancouver, British Columbia, CanadaAs Interim Director of Sales & Marketing, my objective is support the current organization and future growth of our HQ in Vancouver, BC and our Global Franchise Partners.
The Sustainable Procurement PledgeSPP Ambassador
Mar. 2022
Foundry Commercial KitchensLead Sales Consultant
May. 2021 - Mar. 2022Vancouver, British Columbia, CanadaSupporting and leading the sales team at Foundry Commercial Kitchens, we're a specialized and well-tuned group of sales professionals that put the client's needs first.
Foundry Commercial KitchensSenior Contract & Sales Consultant
Nov. 2020 - Apr. 2021Vancouver, British Columbia, Canada
SST Wireless Inc.Director Of Business Development
Oct. 2019 - Mar. 2020British Columbia, CanadaDue to the Covid19 Pandemic and the economic impact, I was laid off to reduce overhead costs. At SST Wireless Inc., I devised and implemented strategies for products “wireless sensors” that sold as a SaaS revenue model to B2C, B2B, and SMB. During this tenure, I generated detailed reports and designed presentations on sales development activities for operations team and stakeholders for consideration. Some of my key contributions are as follow:
☛ Developed and maintained professional relationships with Transit Agencies and FTA engineering team to drive new business initiatives by utilizing data driven presentation, receiving approval stamp on industrial wireless tire pressure sensors.
☛ Led detailed analysis to source and gather requirements as well as evaluated and assessed business metrics while focusing on customer feedback for process improvements.
☛ Marketed product to transit officials across the USA and successfully received 250 requests for quotation after attending and presenting product in tradeshows in the USA.
The RE GroupPrincipal
Mar. 2019 - Mar. 2021Vancouver, British Columbia, CanadaIn the midst of the pandemic and being laid off due to financial constraints, I pivoted my side hustle to support businesses that we're most impacted by the Covid-19 pandemic. We're an independent consulting firm that provides general business consultative services, specialized marketing plans and sales training/mentoring.
Leave of absenceOn Leave
Sep. 2018 - Oct. 2019Leave of absence to support a critically ill family member.
Klondike Contracting CorporationDirector, Business Development
Nov. 2017 - Sep. 2018Vancouver, Canada AreaDuring this employment period, I planned, devised, and introduced innovative solutions by leveraging key skills and industry knowledge, securing $3M in new revenue. As a Director, I established professional working relationships with team members, which enhanced productivity up to two fold and grew company moral. Some of my key contributions are as follow:
☛ Won contracts with provincial government agencies by conducting SWOT analysis and GTM on a new business initiatives.
☛ Gained $1M contract and $3M in additional projects by focusing on and securing a bid with BC Housing.
Epitome Secured CommunicationsCEO & President
Nov. 2015 - Sep. 2017Vancouver, Canada AreaAs a Senior Product Manager, I coordinated with engineering teams to plan and develop custom API and mobile apps, aiming to increase user engagement. Demonstrating broad scope of industry knowledge and key skills, I adeptly worked on preparing MVP's, MMP's, PRD's and detail oriented product roadmap. Some of my key contributions are as follow:
☛ Formulated strategic business development plans and simplified processes, boosting mobile subscription base from 2,000 users to 12,000 users in less than 12 months.
☛ Administered and controlled overall activities related to the product design from vision, testing, and development to launching and delivery.
☛ Significantly increased retention rate from 45% to 80%+ on quarterly subscriptions via demos and partnerships.
SIM Home InteriorsCo-Founder, Director of Sales & Marketing
Mar. 2012 - Sep. 2015Ottawa, Ontario, CanadaAt SIM Home Interiors, I supervised and managed design sprints in collaboration with team utilizing Lean Agile/Kanban. During this period, I revised sales strategies based on market conditions, competitor actions, and custom buying trends, achieving set revenue goals. Some of my key contributions are as follow:
☛ Optimized revenue up to 70% in 18 months through proper planning and management as well as motivating and supporting sales teams.
☛ Negotiated, finalized, and closed a $3M contract with a custom builder by developing a product and service package customized for projects.
☛ Identified and resolved unique and recurring complaints that promoted brand loyalty and enhanced operations.
AAA Construction/AyA Kitchens & BathsProject Manager and Product Owner
Jul. 2006 - Mar. 2012Ottawa, Ontario, CanadaAt AAA Construction/AyA Kitchens & Baths, I implemented best practices to manage quality assurance program that comprised of on-site evaluations, internal audits, and customer needs surveys. As a Product Owner, I developed and executed robust strategies that helped in delivering quality products and projects within time and on budget. Some of my key contributions are as follow:
☛ Employed cost-saving initiatives and overcame long-standing issues on custom projects, attaining multiyear contracts and growing bottom line by $50,000.
☛ Drove operational impact, resulting in significant savings and improving profit margins.
SIM Office FurnitureProduct Manager/Sales Associate
Jun. 2001 - Jul. 2006Ottawa, Ontario, CanadaAt SIM Office Furniture, I managed corporate accounts such as JDS Uniphase, the Federal Government of Canada, Nortel Networks, Sun Microsystems and Lipton Foods. As an Associate Product Manager and Sales Associate, I designed and developed strategic products that were based on client requirements. ☛ Designed and developed a custom task chair that resulted in a 3 year contract valued at $3 million per year
☛ Was awarded contracts with the Federal Government of Canada, Public Works, Health Canada and DND worth over $4.5 million
Conquest Coaching & ConsultingPrincipal Coach & Consultant
Sep. 2000Vancouver, British Columbia, CanadaCoaching and consulting individuals, start-ups and international corporations on sales strategies, growth hacking, marketing and team training. We've been at this for 25+ years, from the 1980's economic and inflation issues, the dotcom bubble, the 2008 financial crash and the Covid pandemic, we've seen it all. We can help you position yourself and your business to fend off the next big downturn and keep your team engaged. Sales turnover is more than it ever has been, we can help you develop strategies to keep teams together, engaged and winning!
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