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Network Power<100 people
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💸100%
Marketing
📝100%
Influencer or Blogger
🗿100%
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🇹🇭100%
Thailand
Work Background
AccorGeneral Manager
Mar. 2022 - Dec. 2024Ortigas Center, Pasig City, Philippines.
Royal Plaza on ScottsDirector of Sales and Marketing
Nov. 2017 - Apr. 2019SingaporeLead the Sales and Marketing strategic direction for both properties. Responsible for enlivening the brand and refreshing product positioning to various customer segments. Oversee room and catering sales, marketing communications, digital and social media marketing, revenue optimization, reservations, online reputation management, and manage partnership with Preferred Hotel Group as the global marketing and reservations arm.
Discovery HospitalityGroup Director of Sales & Marketing
May. 2014 - Oct. 2017Manila, PhilippinesProvide a strategic direction of sales and marketing plans for five properties in the Philippines consisting of a luxury city hotel and an all-suite serviced residence in Metro Manila for transient and extended stay business travelers, two luxury resort properties in Boracay and Palawan, and a boutique hotel in Tagaytay. Responsible for building the digital marketing framework for the group to revitalize the brand and keep it current across all channels. Scope of deliverables include management of sales, revenue management, distribution and analytics, traditional and digital marketing, integrated marketing communication, pre-opening groundwork, loyalty and partnership marketing and customer insights
Royal Plaza on Scotts, SingaporeDirector of Marketing & Brand Development
Nov. 2004 - Jan. 2014SingaporeResponsible for the overall Sales and Marketing strategies for both properties. Focus on strengthening the hotel’s positioning as a 5 star Business hotel specifically targeting the corporate business segment. Establish the identity of the newly introduced serviced residence property and build its business base. Oversee room and catering sales, marketing communications, marketing services, customer relationship initiatives and partnership with Preferred Hotel Group as the designated marketing arm.
Mandarin Oriental Hotel GroupDirector of Sales and Marketing
Feb. 1992 - Jan. 1996Manila, PhilippinesSpearhead the planning and implementation of the hotel’s sales and marketing programs, designed to generate profitability by maximizing share and maintaining market leadership. Oversee the recruitment, training, and career development of the sales, marketing, and public relations staff.
Mandarin Oriental Hotel GroupDirector of Corporate Sales
Jun. 1990 - Feb. 1992Hong KongDevelop sales action plans to generate and increase corporate business for The Excelsior, Hong Kong. Monitor the sales and banquet team operations. Handle negotiations with corporate volume accounts. Provide strategic guidance to the sales team and recommend proactive responses to market changes.
Shangri-La Hotels and ResortsDirector of Sales
Jan. 1989 - May. 1990BeijingOversee the day-to-day pre-opening sales efforts for China World Hotel and Traders Hotel, Beijing. Responsible for directing sales, training, and implementing actions plans set forth in the marketing plan covering pre-opening and post-launch strategies.
Mandarin Oriental Hotel GroupSales Manager, Japanese and Catering Accounts
Dec. 1981 - Jun. 1988Manila, Philippines
Provided a focused coverage of the Japanese corporate market to increase market share. Recommended to provide specialized services in order to win loyalty and expand business relationships. This market was developed over the years and resulted to a significant contribution equivalent to 25% of the hotel’s total occupancy.
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