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Network Power<100 people
Roles
💸100%
Marketing
💰50%
Investor & VC
🔥50%
Startup Founder
Geos
🇺🇸100%
United States
Work Background
NVISION Eye CentersSenior Director of Digital Marketing
Mar. 2022Aliso Viejo, California, United StatesSpearheading digital transformation and full funnel lead optimization, driving significant increases in DTC lead conversion rates. Lead cross-functional teams and rebuilding 20+ websites to enhance user journey experience and PPC performance in a highly competitive market. Implementing a wide range of strategies, including social media, paid search, SEO, and email nurturing, to ensure comprehensive digital marketing success. Strategic Leadership: Direct multiple marketing agencies, developing and implementing a robust digital marketing strategy that increased DTC lead generation. Digital Transformation: Led the rebuilding of 20+ websites, enhancing lead generation and effectiveness, improving user journey experience and PPC performance in a highly competitive market. Full Funnel Optimization: Managed full funnel lead optimization from initial consideration to post-conversion, leveraging paid, social, and organic acquisition channels. Implemented relevant and timely nurturing strategies to increase conversion rates. Brand Management: Elevated brand awareness and discipline, aligning marketing initiatives with overarching business objectives. Marketing Automation: Implemented Marketo integration with Salesforce CRM, optimizing marketing automation for lead nurturing and consistently increasing conversion targets YoY. Team & Project Management: Guided cross-functional teams to support a nationwide footprint for 80+ locations and 20+ websites, driving organic and paid traffic acquisition. Hands-On Approach: Balanced strategic leadership with hands-on involvement in day-to-day operations to meet project goals and deadlines.
Oceanside Museum of ArtBoard Member
Mar. 2022 - Oct. 2023Oceanside, California, United States
Ferguson EnterprisesSenior Digital Marketing Manager
Jan. 2020 - Mar. 2022San Diego, California, United StatesLed a team of digital acquisition associates across Website Content, SEO and drive strategy support Paid Search, Social Media (paid and organic) and email marketing. I led the strategy supporting digital location strategy for Google optimization of 1,500+ locations.
Weekly collaboration with IT (Technical and Security) to maintain best technology standards across more than 150 websites.
Actively involved with growth through acquisition strategy and promoting our company brand.
Align with Digital Commerce and Design teams to optimize Merchandising and Customer Experience.
Negotiate and oversee multiple agency relationships.
Coach and manage a nationwide team with regular alignment of Canadian and UK based teams.
Ferguson EnterprisesDigital Marketing Manager
Apr. 2014 - Jan. 2020Newport News, VirginiaAs Website Content Marketing Manager, I oversee content marketing innovative solutions and strategies. Recruit marketing associates, trained teams and aid in B2B acquisition goals. Establish vendor relationships and communicate often to promote business growth. Plan content strategy with focus on enhancing user experience and communication features. Manage digital content strategy to increase B2B customers. Draft marketing campaigns, launch new marketing initiatives and design promotional materials. A few accomplishments are: --Created a digital field marketing program by which to enhance our digital footprint at the hyper-local level to support local email, social media and search best practices.
--Conducted a comprehensive audit and begun the strategic framework to support more than 100 active domains across Ferguson Enterprises.
--Develop digital marketing team to complete integrated digital marketing campaigns for a multi-billion dollar eCommerce flagship website. --Optimized internal processes by collaborating across functional areas including traditional marketing, communications, IT and eBusiness departments. --Generated comprehensive content strategy focused on developing Ferguson as the industry authority for trade customer content.
Ferguson EnterpriseseBusiness Merchandiser
Jul. 2013 - Apr. 2014Newport News, VAI was brought in from a competitor company to share my digital marketing skill set and attention to product promotion for customer acquisition. This opportunity opened my experience to the mechanics of product enrichment, the importance of quality product data and the fine-tuned integration with internal technology and external vendor relations. I worked with many different functional areas to optimize the product-promotion landscape and offered quality perspective to the new endeavor of launching a new multi-billion dollar eCommerce website.
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