Deyanira Borisova - Marketing Consultant, Innovaito

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Network Power<100 people

Roles

🔥100%

Startup Founder

💰50%

Investor & VC

💸50%

Marketing

Geos

🇪🇸50%

Spain

🇮🇳50%

India

Work Background

Innovaito, LLCMarketing Consultant

Nov. 2023RemoteInnovaito delivers a simple yet effective way of partnering with academic research enterprises as well as companies to realize the value of their IP portfolio. • In the process of building a marketing and PR strategy, especially in Bulgaria. • Tell Innovaito's authentic business story. • Explore business development opportunities. • Advise and arrange meetings with various stakeholders in the public and private sectors in Bulgaria and the US. • Spearheaded content strategy for Innovaito, LLC on LinkedIn, achieving an above-industry-average engagement rate of 6.1%, through targeted content creation and data-driven insights.

Ayuntamiento de MajadahondaVolunteer Teacher, Mentor & Communications Officer (European Solidarity Corps)

Sep. 2022 - Aug. 2023Majadahonda, Community of Madrid, Spain · On-site🚀 Developing Inspirational Projects: Shaped lesson plans aimed at motivating young individuals to delve deeper into technology, fostering an early interest in the field. 📖 Crafting Educational Resources: Inspired to write a book, filled with innovative activities and energizers crafted from the English lessons. (It will be in progress even after the project). Through interactive mediums like escape rooms, it addresses a myriad of topics - from climate change and space exploration to game theory and biotechnology. Learned to incorporate Python puzzles within the narrative and created both digital and physical games. 🤖 Advocating for AI in Education: Actively sharing insights within the Youth Council about the transformative power of AI in enhancing educational strategies and lesson planning. Attended two workshops about Generative AI. 🌐 Supporting Communication Strategies: Participated in the center's communications strategy, including website and blog development, while guiding communication officers through various CMS platforms, such as WordPress and Wix. 📸 Volunteering with CoderDojo: Engaging with the spirited minds of young learners as they explore programming via MIT's Scratch, while also capturing and editing vibrant moments for social media sharing. 👩‍🚀 Mentoring with Technovation Girls: Serve as a mentor in the Technovation Girls program, where I get to inspire young girls to devise solutions to their everyday challenges, translating them into impactful apps via MIT App Inventor. 🎨 Facilitating Artistic Expression: Assisting teenagers in curating their very own art space within the center, serving as a mentor in design and content creation to enrich their events across various art forms. 👥 Participating in Program Selection: Engaged in the critical process of interviewing and selecting candidates for our programs, alongside the dedicated Youth Council team.

Bellco FeedersContent Creator

Sep. 2022 - Jun. 2023 Bellco Feeders - part-time contract: - Analyze competitors' websites comprehensively to identify content gaps, assess their online presence, and determine best practices. Create a detailed report containing recommendations to enhance the client's website. - Design and implement information architecture for the entire website restructuring and migrating it from WordPress to HubSpot CMS. - Write SEO-enhanced content for top-tier pages, including Industries and all relevant sub-industries, emphasizing a user-centred approach and alignment with the business's objectives. - Compose timely and industry-relevant blog posts, such as "The Future of Part-Feeding: AI and Robotics", keeping abreast of industry trends to ensure the delivery of fresh and engaging content. - Conduct regular performance analysis on a monthly basis, leveraging the insights derived to inform and optimize the content strategy. - Manage social media content creation, publishing, and monitoring across various platforms including LinkedIn, Facebook, and Instagram, to foster engagement and enhance online presence.

Career BreakVoluntary work

Mar. 2022 - Sep. 2022Denmark and Spain- Courses in product marketing, content creation, and strategic planning. - Chosen for a leader of the Bulgarian group during a Youth Exchange project on cultural awareness in Denmark. This experience strengthened my leadership and cross-cultural communication skills, and exposed me to project coordination in an international setting. - Assisted in the organization of the Parapanda folk festival in Andalucía, Spain. Contributed creatively to the event.

Sensata TechnologiesDigital Content Specialist

Oct. 2019 - Feb. 2022- Part of the Global Communications team and the go-to-market strategy, responsible for new product introductions on the web. - Led projects and improved 5 major product lines by collaborating with cross-functional teams to develop UX strategies. - Successfully drove an increase in wins for the Aerospace & Defense BU through the strategic use of GlobalSpec and initiated a comprehensive competitive intelligence analysis initiative. - Designed and launched an internal newsletter showcasing the marketing team's work with an 80% open rate. - Designed banners, product slats, and other website elements to increase brand awareness and engagement, contributing to the 20% YoY. - Monitored holistic campaign results (web, social media, pr, etc.) to evaluate marketing plan objectives. I rationalized the following product lines: - Circuit Breakers - Motor Protectors - Wireless Sensors and Systems - Position Sensors & Encoders (collaboration) - Gigavac Contactors & Fuses (page edit) Tools: - Drupal 8,9, Photoshop, Google Analytics, Salesforce/Pardot, GlobalSpec - HTML & CSS - MS Office (+Sway), Google Workspace, Zendesk

FreelancerFreelance SEO Writer

Mar. 2019 - Jun. 2019- Blog writing, create SEO content; - Research keywords. Write and edit (most often) high-quality technical articles that meet specific requirements and deadlines.

DXC TechnologyCommunications Coordinator

Aug. 2018 - Oct. 2019Sofia, Bulgaria- Part of the North & Central Europe and Europe Core Delivery organizations. - Communicated successful projects by writing articles and distributing newsletters internally across Europe. - Developed, measured, and analyzed the content and improved internal regional webpages in AEM. - Organized internal events and meetings and updated internal social media networks regularly to maintain engagement. Software: AEM, Photoshop, SharePoint, MS Office

DXC TechnologyBusiness Operations Assistant

Aug. 2017 - Aug. 2018Sofia, BulgariaAs a Business Assistant, I was focused on completing a variety of programmatic and administrative tasks for different DXC leaders and their accounts/organizations. My roles included supporting account managers from the following accounts: Nokia, Canon, ING bank, HC&LS at DXC Technology. Also, a member of the Social Committee of TTEC: assisting with event activities, volunteer initiatives, fundraising.

BRITANICAEnglish Teacher

Oct. 2016 - Jun. 2017I taught English to seven and eight-year-old children. I was responsible for, overall, five groups, 76 children.

National Commission for Combating Trafficking in Human BeingsResearch Internship

May. 2016 - Jul. 2016SofiaMy roles included: data analysis, organizing workshops and events related to the professional field, website maintenance, ad hoc administrative tasks.