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Work Background
Adventerra GamesSocial Media Manager (Client via Nikki Jeffery Marketing)
Oct. 2024Helping Adventerra Games expand its reach and visibility through social media. - Overseeing content planning, creation, and scheduling for social media channels.
- Developing campaigns to drive engagement, website traffic, and sales.
- Implementing best practices for LinkedIn, Instagram, and Facebook to maximise organic reach.
- Monitoring analytics and adjusting strategy to improve performance.
- Engaging with the online community to strengthen brand loyalty.
FUNdamentally Children & Dr Gummer's Good Play GuideHead of Client Communications (Client via Nikki Jeffery Marketing)
Jan. 2020 - Jan. 2025Leading strategic communications and marketing efforts to support business growth. - Developing brand messaging and marketing strategy to position the company as an industry leader.
- Managing PR and media outreach to increase brand visibility.
- Overseeing content marketing, including blogs, social media, and email campaigns.
- Collaborating with partners and stakeholders to enhance brand presence.
- Providing strategic consultancy on audience engagement and business development.
Geomagworld SAPR, Communications & Social Media Manager (Client via Nikki Jeffery Marketing)
Jun. 2017GlobalSupporting Geomagworld’s brand growth with a strategic, content-driven approach. - Developing and executing LinkedIn and social media strategies to increase brand awareness and engagement.
- Managing PR outreach, securing media coverage, and building relationships with key industry publications.
- Creating and curating compelling content, including blog posts, press releases, and social media copy.
- Analysing performance data to refine strategies and optimise engagement.
- Collaborating with internal teams to ensure a consistent brand message across all channels.
FamosaUK Feber Marketing Manager (Client via Nikki Jeffery Marketing)
Jan. 2017 - Jan. 2019- Developed and implemented marketing strategies to increase brand awareness and sales for the Feber product range in the UK.
- Managed multi-channel campaigns, including social media, PR, email marketing, and retailer promotions.
- Created compelling content and marketing materials to support sales teams and retail partners.
- Conducted market analysis to identify trends and optimise product positioning.
- Coordinated with European marketing teams to align UK-specific campaigns with global brand strategy.
FamosaUK Key Account & Marketing Manager (Client via Nikki Jeffery Marketing)
Sep. 2015 - Jan. 2017- Led marketing strategy and account management for key UK retail partners, driving sales growth.
- Managed trade marketing activities, including point-of-sale materials, in-store promotions, and digital campaigns.
- Built strong relationships with major UK retailers to enhance brand presence and secure premium shelf space.
- Analysed sales data and consumer insights to inform marketing strategies and product launches.
- Worked closely with internal teams to develop go-to-market plans for new product releases.
Nikki Jeffery MarketingFounder and Marketing Consultant at Nikki Jeffery Marketing
Sep. 2013Stoke Sub Hamdon, England, United KingdomHelping brands with content strategy, social media management, and marketing automation.
Clients include Geomagworld, Adventerra Games, Fundamentally Children, and more. Key projects:
- Revamped LinkedIn strategy for Geomagworld. - Managed social media for Adventerra Games, improving content reach and visibility
- Developed content marketing strategy for Fundamentally Children, driving audience growth
FamosaUK Marketing Manager (Client via Nikki Jeffery Marketing)
Sep. 2013 - Sep. 2015- Developed and executed strategic marketing plans to drive brand awareness and sales across multiple product categories.
- Managed integrated marketing campaigns, including digital, social media, PR, and in-store promotions.
- Created compelling marketing assets and content to support sales teams and retail partners.
- Conducted market research and competitor analysis to refine positioning and campaign effectiveness.
- Collaborated with European teams to ensure consistency in brand messaging and marketing execution.
RC2European Marketing Manager
Jul. 2001 - Apr. 2012
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