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Work Background
Homecare Advocacy Network HeartlandPresident, Homecare Advocacy Network
Jun. 2024Nebraska, United StatesLeading a team dedicated to helping Nebraskans live their best lives wherever they call home.
inSOURCE, Inc.EVP, Marketing @ Strategic Initiatives
Mar. 2020 - Jun. 2024Omaha, Nebraska, United StatesLeading Marketing, Strategic Initiatives and Operations at Insource Group including inSOURCE Financial Advisors, inSOURCE Benefits Group, inSOURCERx and HCAN Thrive Homecare.
Managing and leading teams and budgets in communications, media planning, digital, social and PR, partnership programs, both B2B and B2C.
Creating and overseeing integrated marketing campaigns and budgets. Liaising with external agencies and services.
Developing relationships and partnerships across the US in healthcare, finance and non-profit sectors.
Member of Senior Leadership Team.
Think Whole Person Healthcare AksarbenVice President Marketing
May. 2015 - Nov. 2019Omaha• Winner of ACE Health Communications Professional of the Year 2018. • Built Think Brand from launch to most trusted Healthcare and Pharmacy Brand in the State of Nebraska in under four years. • Increased Patient Base from 32,000 to 44,000 net in 18 months. • Led customer experience to a rating 5 percentage points above the national average in Medicare CAHPS survey. • Set and managed all marketing budgets across digital, traditional both paid and earned media, with internal and external agencies.
• A member of the cross functional leadership team that achieved the lowest cost of care in Nebraska for Medicare patients and the best performing ACO for Blue Cross Blue Shield Nebraska with savings running at $2,000 Per Member Per Year across the 9,000 attributed BCBSNE population. • Oversaw the creation and execution of all Think marketing campaigns across traditional and digital channels both external and internal. • Created Board and all outside presentations, speeches etc… for leadership team. Headed up media relations and crisis management. Set Tone of Voice for all communications.
• Won consumer-voted awards for Best of Omaha Primary Care Center and Pharmacy in both Best of Omaha Awards and Omaha World Herald Choice Awards in 2018 and 2019. • “Think About It” Campaign highly commended in Ragan PR Awards for Best Launch of New Product or Service 2018 – the only healthcare brand to feature.
OMF PublicityManaging Director and Founder
Mar. 2006 - Mar. 2015Cork, IrelandLed a full-service media agency partnered with the Publicis Groupe. Clients included: The Minister for Foreign Affairs and Deputy Prime Minister of the Republic of Ireland Simon Coveney, The Mater Private Healthcare Group, Dell Software, Bord Gáis Energy and Gas Networks Ireland, The JCD Property Development Group, The Department of Jobs and Enterprise, Cork City Council, Vintners Federation of Ireland, Oxford International. Outcomes and Experience: • Worked as a central member of the communications team on the sale of Bord Gais Energy to Centrica UK. First private sale of a state-owned Irish utility. • Worked with JCD Group from inception as Communications Advisor to CEO. Now one of the largest development companies in Ireland with over 11,000 people working in world-class developments for global brands such as EMC, Dell Software, Solar Winds and McAfee. • Successfully created the Communications Strategy with Gas Networks Ireland CEO to win Irish Water, the new State Utility, for the Group.
Carr CommunicationsSenior Consultant in Media and Communications
Apr. 2001 - Mar. 2006Dublin, IrelandClients included: Irish Government Departments of Justice, Health and Children, Transport and Finance; Allied Irish Bank, Eircom, O2, AXA, Hibernian Aviva, Bord Gáis Eireann; and senior executives and politicians across all sectors. Outcomes and Experience:
• Set tone of voice writing principles with major companies such as Eircom, AL Goodbody, AXA Insurance and Bank of Ireland for all communications, digital and traditional, in line with brand values. • Lead consultant for media preparation: TV, radio, press interviews for Government Ministers and Senior Corporate Executives.
Irish ExaminerHead of Sales and Marketing
Jan. 1997 - Jan. 2001Cork, Ireland• Re-positioned the Cork Examiner as the Irish Examiner and oversaw sales rises from 54k to 65k in 18 months. • Launched and headed up the development of irishexaminer.com from late 1997, partnered with TV3 as content provider for Teletext, so creating 24-hour news service on irishexaminer.com, the first newspaper site to do so in Ireland.
echolive.ieEditor, Evening Echo
Oct. 1994 - May. 1997Cork, Ireland• As Editor of the Evening Echo, managed a team of 90 people. Reversed a 15-year decline in sales and produced growth from 24k to 28k, the only evening newspaper to increase sales in that period in Ireland and the UK.
• INMA Newspaper of the Year Award for newspapers with sales under 100,000.
Mirror Group LondonNight Editor/Chief Sub Editor
Jan. 1990 - Sep. 1994London, United KingdomNight Editor, Sunday Mirror (June 1993 – November 1994)
Features Revise Editor, Today (June 1991 – June 1993)
Freelance Editor, Daily Mail, Sky News, Daily Telegraph, Financial Times, The Sun, The Sunday Correspondent (Jan 1990 – June 91)
Worked across all areas of Fleet Street, finishing as Night Editor of the Sunday Mirror.
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