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Work Background
Tech901Chief Experience Officer | CXO
Sep. 2024Memphis Metropolitan AreaManage the end-to-end customer journey, from initial prospecting to alumni engagement, while operating within a "grassroots" non-profit budget. Oversee the integration of automation tools and streamline workflows across multiple applications to ensure consistent communication with current applicants and guide returning students seamlessly through next steps. Leverage data-driven insights to continuously improve user satisfaction, engagement, and organizational efficiency.
Niffey Consulting LLCChief Executive Officer
May. 2020United StatesNiffey Consulting is a women-owned Memphis marketing group that’s all about bringing your small business into the 21st century. Founded in 2020, we’re a small but mighty team that’s ready to upgrade your website or give you a whole new look from logo to website. We were tired of seeing new local businesses with so much promise fail from lack of publicity. We’re here to do the grunt work for your business in Memphis or nationwide while you focus on what you do best. We can make selling yourself and your skills feel less sleazy and more natural. Our goal is to collaborate with you to see your business dreams become a reality. Think of us as an extra teammate, not a pushy sales rep. Transparency is our motto, and we don’t buy into sneaky digital marketing tactics. Whether you need a modern marketing solution to grow your business, or you’re a brand new business looking for a lasting vibe, we’re the team to do it.
Tech901Director of Admissions
Jun. 2018Memphis, Tennessee, United StatesDigitalized administrative workflow and integrated processes to stream line the application database.
Tech901Marketing Director
Nov. 2016Memphis Metropolitan Area
Asentinel (now Tangoe)Marketing Director
Apr. 2011 - Sep. 2016Memphis, TNProvided lead generation consisting of Fortune 500 clients across North America, EMEA and South America. Responsible for day-to-day management of leads, organizational communication and public relations and brand awareness. Provided platform ownership to the following tools: Salesforce, HubSpot, WordPress, Sharepoint, and sales RFP repository. Led as the Project Manager of merging and integrating multiple Salesforce databases (US and Europe) after an organization merger and acquisition to improve lead transparency. Preformed as the Website administrator including backend domain and host management but as well as front end content, keyword optimization, digital ads, analytics, and lead generation. Managed the WebEx platform and training for 50+ sales, account managers and executive leaders. Produced annual user conference, led team presence and tracking at industry trade shows in addition to company gatherings and team events.
Vintage Homes LLCDirector of Marketing
May. 2006 - Apr. 2011United States, MemphisOversaw marketing operations - managing personal, budgets, business plans, and community launches. Served as the system administrator for the Sales1440 database. Including the backend development and customization for Sales Contracts, home selections and reporting. Created and managed the organization website and served as the point for lead generation and online sales administrator. Led and created the email marketing drip campaigns and workflows. Responsible for market research and development which led to community site selection recommendations, product price point, and model home strategies.
Beazer HomesMarketing Manager
Feb. 2005 - Apr. 2006Greater Memphis AreaSupported all regional/national marketing projects and activities at the division level for the division(s) assigned with the core responsibility of traffic generation. Ensured that programs developed as part of the regional marketing plan were implemented in an effective and timely basis with changing market conditions.
WEST TENNESSEE HOME BUILDERS ASSOCIATIONDirector of Special Events & Development
Oct. 2001 - Mar. 2005Greater Memphis AreaResponsible for all special events and sponsorships in the strategic development and implementation for all events the increase brand awareness, foster strong community relations, increase revenue, sponsorship loyalty and acquire new supporters to the Home Builders Association.
National Bank of CommerceBranch Manager, Assistant Vice President
Jun. 1997 - Oct. 2001Greater Memphis AreaWorked collaboratively with team members to achieve common goals, while maintaining responsibilities and commitments, designed and developed promotional materials to increase sales and profitability.
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