Executive Summary:
As the Marketing Director, my role is pivotal in the company's brand development, market research, and customer engagement. She is responsible for developing and implementing marketing strategies to increase the company's market share and maximize revenues. Her duties also involve overseeing the marketing team, coordinating marketing campaigns, and establishing partnerships to enhance the company's visibility. Her leadership and strategic planning skills are instrumental in driving the company's growth and profitability. Her innovative ideas and customer-centric approach foster customer loyalty and position the company as a leader in its industry.More...
Jenny Carmichael
Owner/CEO@Niffey Consulting LLC
Verified
Jenny Carmichael is a seasoned businesswoman and the owner/CEO of Niffey Consulting LLC. With extensive experience in business consulting, she provides strategic insights to help businesses achieve their goals. Jenny’s expertise spans various sectors, including finance, operations, marketing, and business development. Her ability to identify and leverage opportunities for growth is well-recognized within her industry. Jenny holds a Master's degree in Business Administration, solidifying her knowledge base and enhancing her practical skills. Before founding Niffey Consulting, she held several key management positions in top-tier firms. Jenny is known for her strong leadership, innovative thinking, and commitment to delivering results.More...
Tracy Penner
Digital Marketing Assistant
Verified
DMA equipped with 20+ years of expertise executing traditional, integrated marketing initiatives and 15+ years managing experiential marketing campaigns– seeking to increase a company’s bottom line by driving favorable outcomes for pivotal projects. Specialize in preparing foundational copywriting deliverables, activating special events, and leveraging client relationships for seamless communication. Adept at coordinating itineraries for executive leaders, cultivating stakeholder partnerships, and collaborating with interdepartmental teams to obtain projected goals. Obtained Certified Digital Marketing Professional and AMA Professional Certified Marketer PCM in Digital Marketing distinctions from the Digital Marketing Institute and American Marketing Association (2022). Eager to master a company’s digital innovations promoting brand recognition and global business development expansion.
Fun fact: I am a three-time All American Mascot and won a National Championship for Best Mascot!More...
Michele Parson
Senior Marketing Consultant
Verified
With over 15 years of versatile marketing expertise, I specialize in driving growth, enhancing brand visibility, and delivering tailored solutions for businesses of all sizes—from startups to established enterprises. My dynamic experience spans SaaS, technology, oil & gas, financial services, utilities, and mortgage industries, showcasing my ability to lead impactful initiatives across the full spectrum of marketing functions.
I have a proven track record of helping startups establish their marketing foundations, develop go-to-market strategies, and scale operations effectively. My expertise extends to website development and optimization, having led multiple website creation and refresh projects to ensure optimal user experience, functionality, and lead generation. As a leader in digital marketing, I’ve successfully managed large-scale campaigns, including SEO, SEM, social media, email marketing, and paid media, consistently boosting engagement and maximizing ROI.
Additionally, I bring extensive experience in social media strategy, content calendar management, and community building to amplify brand presence online. My event management skills include planning and executing trade shows, networking sessions, and launch events to drive engagement and strengthen industry relationships. I’m also skilled in graphic design, creating visually compelling marketing materials such as flyers, brochures, eBooks, and digital assets that captivate audiences and effectively communicate brand stories.
I’ve consistently delivered comprehensive marketing solutions, from branding and content development to campaign planning, market research, and analytics, driving measurable business outcomes. With expertise in HubSpot, Marketo, and other CRM platforms, I’ve optimized workflows, implemented automation strategies, and enhanced customer relationships to ensure seamless operations and data-driven decision-making.
My accomplishments include boosting web traffic by 20% and increasing sales by 20% for a SaaS product through strategicMore...
Ebonie Morgan
Controller/ CFO@PowerHouse Financial Services
Verified
Ebonie Morgan is currently serving as the Controller/ Chief Financial Officer at PowerHouse Financial Services, a leading financial services firm. With a robust experience spanning over a decade in the financial industry, Ebonie has developed a reputation for her strategic financial planning and management skills. She holds a Bachelor's Degree in Finance and Accounting, which laid the foundation for her successful career.
Before joining PowerHouse, she held key financial roles in various prestigious companies where she demonstrated her acumen in budget management, financial reporting, and regulatory compliance. She has a proven track record in driving financial performance and enhancing profitability.
Ebonie is known for her strong leadership abilities and dynamic approach to financial management. She is highly adept at managing complex financial operations and implementing effective financial strategies. As a CFO, she has made significant contributions towards PowerHouse's growth and is committed to steering the company towards financial success. She is a dedicated professional who believes in continuous learning and staying abreast of the latest industry trends.More...