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Work Background
AkzoNobelNational Sales Director
Jul. 2021 - Mar. 2025Romania, Bucharest• Achieved growth and hit sales targets by successfully managing the sales team.
• Developed sales strategies based on KPIs, reducing returns value by 36% in 2022.
• Defined strategic business plans to increase efficiency.
• Designed and implemented a strategic sales plan to expand the company’s customer base.
• Managed recruiting, objective setting, coaching, and performance monitoring of the sales team.
• Built and promoted strong, long-lasting customer relationships.
• Presented sales, revenue, and expenses reports, and realistic forecasts to the management team.
• Actively involved in International Key Accounts projects.
• Managed a yearly portfolio worth 42 million euros.
Brico Depot Romania (part of Kingfisher Group)Sales Director B2B
Oct. 2020 - Jun. 2021Bucharest, Romania• Reorganized the B2B department, increasing productivity.
• Oversaw the management, learning, and career development of the B2B team.
• Developed and implemented sales strategy based on KPIs, increasing B2B sales by 20% in the first 6 months.
• Defined strategic business plans to drive cost savings and increase efficiency.
• Managed a yearly portfolio worth 10 million euros.
Brico Depot Romania (part of Kingfisher Group)Director Organization
Nov. 2019 - Sep. 2020Bucharest, Romania• Project Management - partnered cross-functionally with the Operations Team, Marketing, Finance, Logistics, Purchasing to ensure development and implementation of online sales channel, solving all issues involved.
• Designed or updated work flows, procedures and policy proposals based on business expectations.
White PawnsChief Executive Officer
Jan. 2019Romania, Bucharest▪︎ Seasoned executive with a proven track record of success in various operational roles
▪︎ Strategic thinker with the ability to align operations with overall business objectives
▪︎ Strong leadership skills to manage and develop high-performing teams
▪︎ Expertise in driving operational efficiencies and process improvements
▪︎ Extensive experience in budgeting, forecasting, and financial management
▪︎ Skilled in implementing best practices and quality standards to optimize operations
▪︎ Effective communicator with the ability to collaborate cross-functionally
▪︎ Proven ability to adapt to changing business environments and drive organizational growth
▪︎ Well-versed in risk management and compliance to ensure a secure operational environment
▪︎ Ability to provide guidance and support to the CEO and other senior leaders in decision-making.
PRAKTIKER ROMANIA SRLExecutive Sales Director
Oct. 2014 - Jun. 2018Bucharest, Romania• Coordinated B2C, B2B, and Merchandising departments.
• Built company strategy, provided leadership to achieve strategic objectives.
• Led key projects and made fundamental business improvement decisions.
• Managed store remodeling projects, achieving a 25% sales increase.
• Improved B2B performance, increasing turnover from 6 million euros in 2014 to 15.5 million euros in 2016.
• Launched a new reward system, achieving significant sales growth.
• Managed a yearly budget of 138 million euros.
Brico Depot Romania (part of Kingfisher Group)Media Marketing Manager
Feb. 2014 - Oct. 2014Bucharest, Romania• Managed corporate marketing and communications functions.
• Launched a successful rebranding campaign and coordinated marketing strategy implementation.
• Managed a yearly budget of 3.5 million euros for media and digital marketing.
BricostoreCommercial Category Manager
Sep. 2008 - Jan. 2014Bucharest, Romania• Defined and implemented commercial strategy projects.
• Developed a new brand and improved collaboration across international teams.
• Managed purchasing, marketing, merchandising, budget management, and product development.
• Managed a yearly budget of 45 million euros for Decoration, Paint, and Lighting departments in Romania, Hungary, and Croatia.
BricostoreSenior Buyer
Jul. 2005 - Aug. 2008Bucharest, Romania• Contributed to sales and profitability growth of assigned categories.
• Supported new store teams and accelerated the development of own brands.
• Managed a yearly budget of 25 million euros for Decoration, Paint, and Lighting departments.
VP MarketJunior Buyer
Oct. 2004 - Jul. 2005Bucharest, Romania• Involved in creation of the database as one of the first members of Purchasing Department.
• Supported the opening of 7 stores.
• Responsible for the Dry Food category, reporting to the Category Manager.
Video Memoire SRLAccount Manager
May. 2004 - Oct. 2004Bucharest, Romania• Assigned Project Manager for “Prahova Valley Touristic Guide”.
• Built and maintained strategic relationship with senior executives and agencies at partner level.
• Responsible for guides’ promotion, reporting to the Sales Manager.
Regency Development SRLAccount Manager
Jan. 2003 - Jun. 2003Bucharest, Romania• Identified key target customers (hotels, restaurants).
• Negotiated contracts and built strategic relationship with clients.
• Responsible for professional HORECA equipment, reporting to the Sales Manager.
Diversified Engineering Corp Romania SRLBusiness Administrator
Aug. 2000 - Sep. 2002Bucharest, Romania• Maintained contact with suppliers, clients and public authorities.
• Negotiated contracts.
• Coordinated the activity of the personnel. • Responsible for business management, reporting to the business investor.
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