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Work Background
GameStopSenior Copywriter
May. 2023Austin, Texas, United States · Remote* Create Company Copy Guidelines, Company Legal Copy Guidelines, and Creative Copy for 2023's relaunched GameStop Pro program.
* Supervise evergreen and campaign copy across Branding, Marketing, Product, Transactional, and GameStop Pro departments.
* Produce consistent email open rates of 45-65%.
* Conceive and produce creative projects (over 2,700 so far) and tens of thousands of digital and print assets for marketing campaigns across web, email, and in-store print channels.
* Produce in-store signage copy for 2,900+ GameStop stores.
* Collaborate with designers, marketing, product, and social media departments to ensure consistent organizational voice and brand presence.
* Guide and mentor junior creatives, fostering an environment of positive growth.
GameStopCopywriter
Nov. 2021 - May. 2023Working independently, the Creative Copywriter guides and writes creative, retail focused, customer-facing copy and consumer communication campaigns across GameStop channels. The role works collaboratively with art and design associates, business teams, and social media to ensure that copy, art, and business goals join to create communications solutions that meet objectives and represent a consistent organizational voice and brand presence. The Creative Copywriter takes tasks from initial concept to final release, including related research. The principal business outcome for this position is to create meaningful and effective communication experiences for customers, as well as consistent voice and tone, resulting in greater consumer interest and engagement with GameStop across all channels and demographics. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES*
• Develop and guide a consistent voice and style for written materials in print and web, as well as creating and maintaining copy templates and style guides.
• Collaborate with partner departments to ensure consistency of voice and tone across customer-facing GameStop channels; coordinate related collaborative activities.
Creative CircleCopywriter
Jul. 2021 - Nov. 2021Plano, Texas, United States · RemoteWorking independently, the Creative Copywriter guides and writes creative, retail focused, customer-facing copy and consumer communication campaigns across GameStop channels. The role works collaboratively with art and design associates, business teams, and social media to ensure that copy, art, and business goals join to create communications solutions that meet objectives and represent a consistent organizational voice and brand presence.
Lokal Media HouseCopywriting & Ideation
Mar. 2019 - Oct. 2020* Produced successful copy for agency clients across web, email, performance marketing, product, video, and print channels.
* Oversaw copy and design for over 50 social media channels, including powerhouse brands like LMC Properties.
* Produced internal and external brand identity research, target audience research, and CORE value branding exploration.
* Created brand guidelines.
* Pitched campaign concepts to decision-makers.
* Mentored junior designers and creatives.
SAGE Quick TechnologiesMarketing Copywriter
Jun. 2018 - Feb. 2019Dallas/Fort Worth Area* Conceived and wrote featured blogs for SAGE Blog, a leading culture, technology, and business advice blog in the promotional products industry.
* Conceived and wrote promotional product blogs for the content packages we offer to our clients.
* Created content for various marketing pieces, including catalogs, displays, website copy, email campaigns, and other industry outlets.
* Conceived and scheduled social media campaigns and posts across Facebook, Twitter, and Instagram, utilizing today's most efficient tools.
* Created graphics as needed through programs like Canva.
* Coordinated with graphic design department to produce images for blogs and social media campaigns.
* Conducted editorial interviews with clients.
* Produced content for internal use.
* Took photographs and shot videos for social media.
TRIdigital MarketingCreative Copywriter
Nov. 2017 - Mar. 2018Plano, TX• Published hyper-focused content relating to the IT industry for multiple clients. • Managed content maps and editorial calendars.
• Wrote white papers, landing pages, email campaigns, and other deliverables.
Plano MagazineContributing Writer
Apr. 2016 - Nov. 2021Plano, TX• Wrote and published features and interviews in print and digital format. • Interviewed dozens of professionals, artists, and civilians.
• Collaborated with City of Plano officials for summer outreach series.
• Exceeded deadline requirements.
Achievements
• Wrote and published profile on Anousheh Ansari, the first woman to travel privately into space.
• Wrote and published profile on Hind Jarrah, director and founder of the Texas Muslim Women's Foundation Read feel free to read my articles at https://planomagazine.com/author/nick-bridwell/.
Saddleback Leather Co.Renaissance Man
Jul. 2015 - Oct. 2017Dallas/Fort Worth AreaSocial Media Engagement - Interacted with Saddleback fans and customers via Facebook, Twitter, Instagram, Youtube, Pinterest, and Google Plus. Content Creator: Wrote blogs, copy for newsletters, drop pages, promotions. Customer Service: Engaged in initiatives to build on brand standards. Fostered positive interactions.
Panache PartnersEditor
Oct. 2012 - May. 2013Plano, TXWrote and edited profiles for a series of luxury coffee table books.
Collaborated with design team to ensure visual and editorial standards.
Interviewed business owners, creators, restauranteurs, and entrepreneurs. Achievements: Interviewed Nada Andric of SOM
Freelance writer and journalistFreelance Writer
Jan. 2010 - Jun. 2020Plano, TXAs a freelance writer, I have contributed to dozens of print and digital publications including Joss Whedon: The Complete Companion, ComicsAlternative.com, WideOpenCountry.com, and more.
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