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Work Background
Stealth ModeFounder
Mar. 2022
SentralVP of Experience & Strategy
Nov. 2021 - Mar. 2022Design the future of the Sentral member experience and ensure successful delivery of new product experiences that enable flexible living across a national portfolio of Class A apartment buildings. Oversee Member Experience, Consumer Insights, Program Management, Events & Activations, Hospitality Launch, and Customer Service teams.
SentralVP of Product
Sep. 2020 - Oct. 2021Responsible for product strategy, digital experience, customer programs, and strategic corporate initiatives. Oversaw launch of www.sentral.com and tech readiness for new brand launch. Oversaw customer research, market insights, and new product innovation.
SentralVP of Business Operations & Chief of Staff
Feb. 2020 - Sep. 2020Responsible for implementing growth strategies, overseeing strategic company programs, and leading annual planning. Established project management office and led digital product roadmap development. Worked closely with senior leadership and served as a strategic advisor to the CEO.
Self EmployedStrategy Consultant
Feb. 2019 - Feb. 2020Enjoyed family time, coached Little League, and advised companies on their digital and business strategy. Focused on gig economy, digital innovation, and non-profits.
Rodan + FieldsSenior Director, Digital Experience
Mar. 2017 - Feb. 2019San Francisco Bay AreaOversaw development and management of digital products that empowered a community of 300,000+ independent business owners to build global businesses. My team provided business solutions to enable distributors to grow and track the progress of their social commerce businesses. This included the creation of business management tools, integration of new technology capabilities into consumer facing experiences, and lifecycle management of digitally enabled experiences.
Rodan + FieldsProgram Leadership - Global eCommerce Platform
Jul. 2016 - Mar. 2017Served as lead business representative from the Sales and Field Development departments on the design and development of a new global eCommerce platform. Represented the COO and Sales Executives in cross-functional program leadership meetings. Advised the Product and Engineering teams on all aspects of the project, including commerce, conversion, account management, identity management, data migration and user experience. Led external change management and training efforts leading into and following launch of the new global platform.
Rodan + FieldsSenior Director, Field Learning & Development
Jan. 2016 - Mar. 2017San Francisco Bay AreaDirected the development of sales training programs, leadership development programs, learning platforms and strategic field development initiatives that supported the growth and success of Rodan + Fields Consultants. My team conducted behavioral research, identified effective business practices, developed training content and advised cross-functional teams on effective ways to influence field behaviors. The team was responsible for over 100 instructor-led training programs a year with audiences ranging from 50 Consultants in a classroom to over 12,000 Consultants in keynote sessions. I also led the Rodan + Fields Business Innovation Council and collaborated with thought leaders and subject matter experts in order to identify new business opportunities for Rodan + Fields.
Rodan + FieldsNational Sales Training Director
Jun. 2013 - Dec. 2015San Francisco Bay AreaAs the first Director of Field Learning & Development, created a department tasked with delivering on the training and business development needs of over 100,000 independent consultants. Built a team of instructional designers, field trainers, and project managers that identified learning needs across platforms (online and offline). Delivered programs that improved consultant effectiveness, retention, and organizational growth. I also created and managed the Behavioral Advisory Board, the goal of which was to convert research findings into practical business applications that drive behavior change at scale.
AIPACPacific Northwest Deputy Director
Jan. 2007 - Jun. 2013Oversaw all fundraising, strategic planning, budgeting, business analytics, programming and operations for a 20 person team organized into 5 geographic groups with a territory extending from Central California to Alaska. During my tenure, the team grew 3x and the organization experienced 10x fundraising growth. In addition to management of teams in the region, I regularly met with investors in the organization, lobbied Congress, and worked with leadership councils in three states. In partnership with key stakeholders and outside advisors, I created strategic development plans for regional growth and managed their successful implementation.
AIPACSilicon Valley Area Director
Feb. 2004 - Dec. 2006Oversaw fundraising, leadership development, and new donor acquisition in Silicon Valley. Created strategic plan for the region as part of a national long range planning process, resulting in the launch of the first development team in the region under my leadership. With this team, I pioneered a new organizational approach to fundraising, resulting in record fundraising growth of 84% over four years and 400% increase in top-tier donors.
AIPACAdminstrative & Programming Assistant
Jul. 2003 - Jan. 2004San FranciscoProvided primary administrative support for two offices (Seattle and San Francisco).
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