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BRAND NEW GALAXYExecutive Vice President Digital Commerce and Brand Marketing
Nov. 2021Dubai, United Arab Emirates · HybridAs EVP Digital Commerce & Brand Marketing in the leading Global Marketing Agency Brand New Galaxy, proud member of @Stagwell, i built an enterprise Digital Commerce & Marketing team from the ground up, including setting a vision / strategy, hiring cross functional talent, developing new processes and ways of working with the broader company, and establishing measurable KPIs across marketing, sales, quality, and finance. Key Accomplishments: . Led 40+ employees responsible for project management, quality ensurance and business development with Top 10 FMCG Enterprise in the world. . Managed C Level relationship with Procter & Gamble and other Top FMCG . Increased Business Unit revenue by +244% . Developed new innovative offering in Brand Marketing, eCommerce, Digital, Performance Marketing, Performance Branding for our Clients and Stagwell Group
NestléDigital Commerce & Marketing Lead Nestlé Coffee EMENA
Jul. 2021 - Nov. 2021Vevey, Vaud, SwitzerlandAs the Digital Commerce and Marketing Lead Coffee EMENA at Nestle SA, I designed and implemented Digital, eCommerce and Marketing Blueprint for the newly established Business Unit. Key challenges to overcome were internal brands alignment to a common Coffee ebusiness strategy, senior leadership alignment at Global, regional and local level as well as influencing local markets to transform their local operations, bringing scale and cost efficiency. Key Accomplishments: • Got +315% funding for the eBusiness plan • 100% of the markets adoption & implementation of the new strategy • Estimated saving >1MM$ • Expanded organization growth through strategic digital transformation. • Obtained high double-digit growth, eShare gain by effectively managing P&L • New team set up including recruitment and direct management of 5 employees and indirectly 15
Procter & GambleDigital Commerce & Brand Marketing Group Director Oral Care EU
Jul. 2020 - Jul. 2021Geneva, SwitzerlandAs the Digital Commerce & Brand Marketing Group Director Oral Care EU at Procter & Gamble I spearhead corporate success, lead and revenue generation, ROI, and business conversions within Marketing, digital and eCommerce operations. Develop and implement off & online strategies, identify opportunities to acquire lucrative digital channels and marketplace. I propel organizational growth and change management in HQ and related markets. Key Accomplishments: • Achieved half billion in revenue by engendering IYA 130 CAGR Oral Care e-business growth. • Accomplished 10% of online business within Y1 through successful launch and expansion into direct consumer retailing. • Generated €50M by venturing into additional Categories & Channels (Brick & Clicks, B2B, B2B2C) • Expanded organization growth through strategic digital transformation. • Obtained high double-digit growth, Share gain by effectively managing P&L • Increased productivity by successfully establishing and supervising Local Marketing team of 8 Associate Brand Managers.
Procter & GambleDigital Commerce and Marketing Senior Brand Manager Oral Care EIMEA
May. 2015 - Jul. 2020Geneva Area, Switzerland · On-siteWithin my role as Digital Commerce and Marketing Brand Manager Oral Care EIMEA I directed media and digital transformation advancement, streamlined operation of analytics, insights generation, user acquisition and influencer strategies. Delivered all SEO, SEA, social media campaign materials and assessed web metric trends. Maximized ROI, aligned digital and display advertising campaigns. Developed and maintained global partnerships with media corporations and advertising partners such as Google, Facebook, Amazon. Key Accomplishments: • Multiplied Oral Care ecommerce business by x3 in 5 years. • Augmented ROI by x2.5 through innovative Performance Marketing. • Enhanced Marketing strategies and creative toolkit quality by CTR% x4 • Propelled e-sales and conversion by efficiently executing real time performance marketing.
Procter & GambleGlobal Brand Manager
Sep. 2013 - Apr. 2015Geneva, SwitzerlandOversaw Digital Commerce and Marketing strategies that included PPC, SEO, iMedia, pre-roll and Broadband TV, development. Outlined assets and format standards for project design in addition to simplifying tools for markets use. Led markets and shore intergration across 6 regions & +100 countries globally. Key Accomplishments: • Boosted web traffic by IYA 245 by improving SEO strategy and enhancing new websites design. • Engendered Paid Search effectiveness increase by 2 (ROAS)
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