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Work Background
Partnerships/Marketing
RastaclatPartnerships/Marketing
Sep. 2017 - Mar. 2022• Drive strategic marketing initiatives, including collaborations, partnerships + licensing opportunities • Serve as the lead producer for brand content, ensuring its quality + alignment with brand objectives • Lead project manager for tradeshows, activations + experiential events catering to both B2B + B2C audiences
Field Agent
Archrival AgentsField Agent
May. 2017 - Jan. 2018Greater Los Angeles Area• Maintain brand standards through effective execution of events, marketing campaigns + visual merchandising strategies • Implement social media strategies to enhance brand visibility + engagement • Successfully manage consumer-facing activations + experiential events
Brand Manager
FAM Brands/ Marika FitnessBrand Manager
Aug. 2016 - Jan. 2017Greater Los Angeles Area• Lead project manager for seasonal marketing campaigns, ensuring their successful execution • Establish partnership programs that integrate influencers + wellness brands, driving brand collaboration + growths • Manage consumer-facing activations + experiential events to enhance brand awareness
Brand Strategist
Brand Marketing Brand Strategist
Sep. 2014Los Angeles County, California, United States• Provide ongoing advisory and consulting services since 2014, focusing on brand strategy, marketing initiatives + partnership opportunities • Develop potential distribution channels and establish licensing relationships to expand brand reach • Successfully manage brand shows and activations for both B2B + B2C audiences
Wardrobe Stylist
FreelanceWardrobe Stylist
Nov. 2013 - Feb. 2017Los Angeles Metropolitan AreaLead wardrobe within film/music/creator content
International Project Manager
Hudson JeansInternational Project Manager
Nov. 2013 - Aug. 2014Commerce, CA• Lead project manager for private label initiatives catering to international distributors • Forecast web sales, develop budgets + create timelines for product launche
Wardrobe Designer
AwesomenessTVWardrobe Designer
Aug. 2013 - Feb. 2017Greater Los Angeles AreaServe as the lead stylist for streaming series, collaborating with clients + talent to achieve creative wardrobe directives
Brand Manager
WelovefineBrand Manager
Mar. 2011 - Sep. 2013Los Angeles, CA• Collaborate in collection development + stay updated on pop culture trends to ensure brand relevance • Direct retailer/licensor relationships through effective social media platforms • Coordinate tradeshows, activations, and experiential events for both B2B + B2C audiences
Marketing Manager
Jenny HanMarketing Manager
Apr. 2008 - Feb. 2011Los Angeles, CA• Account manager for specialty, major, and online retailers • Forecast web sales, contribute to budgeting, and support product launches • Lead project manager for tradeshows, activations + experiential events catering to both B2B + B2C audiences
Marketing Manager
GoldenbleuMarketing Manager
Jul. 2006 - Jan. 2008San Francisco, CA• Successfully manage accounts from specialty and major retailers • Coordinate special make-up (SMU) and collaborative projects
Account Executive
SEPHORAAccount Executive
Mar. 2006 - Jul. 2006San Francisco, CA• Place direct orders for clients and provide consultative product advice • Support the marketing team with their loyalty program, Beauty Insider, to enhance customer engagement
Visual Merchandiser
Gap Inc./ Banana RepublicVisual Merchandiser
Oct. 2005 - Feb. 2006San Francisco, CA•Concepted and created brand-appropriate window and in-store displays •Assisted merchandisers and corporate stylists to ensure brand integrity
Intern
NordstromIntern
Jun. 2002 - Aug. 2002Seattle, WA•Assisted Brass Plum product development team on Spring/Summer collection •Aided in sampling, production, and presentations for the buying team

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