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Work Background
LegalGraphSr. Product Manager, AI/ML
Aug. 2022SF Bay Area
Ford Motor CompanySenior Product Manager
Mar. 2018 - Apr. 2022Palo Alto, CADefined in-vehicle commerce strategy and product roadmap. Managed partner relationships and conducted an intensive discovery process of design thinking, market and user research, and infotainment screen design. Defined the "Bring Your Own Device” strategy to enhance Ford’s rear-seat entertainment offering. Led a team that identified customer unmet needs of parents wanting to control the volume on brought-in devices from the front row center panel. Worked with 3rd party supplier to create demos and PoCs. Business Lead for the Ford developer portal. Updated partner strategy to reflect Sync Applink deprecation and worked with cross-functional team to migrate developer content to a new platform.
MetaEnterprise BI Product Manager
Mar. 2017 - Dec. 2017Menlo Park, CALed development and prioritization for data product used by 1300+ end users to find ad creatives and metrics. Managed data product that highlights actionable steps advertisers can take to improve their campaigns. Managed development of Tableau Analysis Package to provide end users with access to two 1700 column flat files. Worked with legal, stakeholders, and developers to ensure new features have signoff and prioritized appropriately. Program management for gaming insights, share of voice, and core data infrastructure products
Twinspires.comSr. Product Owner
Mar. 2016 - Oct. 2016Mountain View, CAIncreased PCI compliance by upgrading payment API to Elavon Converge. This work included migrating tokens to the new API so that users retain their saved credit cards Improved how we check for duplicate users at registration time by normalizing last name and how social security numbers are compared to existing users in the database
CitrixPrincipal Product Manager, Text Analytics
Jun. 2015 - Dec. 2015Santa Clara, CABuilt text analytics data products using Stanford Natural Language Processing (NLP) to analyze unstructured text from case agent notes, team retrospectives, product surveys, and NPS surveys. Data visualizations then built in Tableau of that data. Led sprint team that develops text analytics platform to enhance processing of sentiment, stop words, synonyms, and exclusion words. Other work included enhancing platform to save data directly to the database. User interface created for internal users to be able to use the text analytics platform by uploading their data and downloading results. This platform makes it possible for users to get their data analyzed without needing to have work prioritized into a sprint.
LiveWorldSr. Product Manager, Analytics & Insights
May. 2014 - Apr. 2015San Jose, CADrove strategy and execution for analytics in new big data SaaS product that provides social insights, listening, and performance reports. Goal was to bring in-house a big data analytics product (LiveInsight) developed on GoodData platform Light development for LiveInsight with focus on performance enhancements and development of key features for business intelligence analytics: bringing in Facebook Ads API, upgrading database to Vertica (a big data analytics platform), data warehousing to Redshift, and upgrading to larger server for less problematic exporting Led two agile scrum teams, interfaced with GoodData, and worked closely with Data Analysts to define meaningful reports
eBaySr. Product Manager, Guides
Nov. 2011 - Sep. 2013San Jose, CARedesigned and updated eBay Guides as part of eBay’s content strategy to attract buyers at the research stage of the purchasing funnel. Building out community to scale volume of guides. Consolidated 2 guide platforms, URLs, content, and page designs as well as added 10k new US and UK buying guides. Now driving product plan to integrate Guides into core eBay experience. Led an agile team to execute Guides projects (templates, revenue strategy, editor, search, and SEO) Drove EU SEO strategy, roadmap, and prioritization of projects for United Kingdom and Germany by optimizing natural search traffic to search results pages, item pages, and product pages Liaison to mobile/local/social product teams to SEO is optimized for all markets
YahooSr. Product Manager, Yahoo Travel
Jun. 2011 - Oct. 2011Sunnyvale, CABrought the Yahoo! TimeTraveler iPhone app to market. Ensuring legal items were completed, marketing plan vetted, and wrote additional specifications and FAQ Redefined the MyTravel page on Yahoo! Travel to be a more personal and relevant experience
eBaySenior Product Manager, Kijiji
Dec. 2009 - Mar. 2011San Jose, CAWorked with global business units (Gumtree Australia, Gumtree Poland, and Kijiji Canada) to launch products critical to increasing revenue, trust, and safety: Launched global mobile payments for Gumtree Poland resulting in 8% incremental sales. Defined product requirements, led project team to implementation, and managed vendor relationship. Consolidated a two-step payment process into one page. Launched SMS verification feature requiring users to verify they have a local phone number that reduced reported fraud by 17%. Worked with business unit to define product requirements and led development and QA teams through implementation Implemented map features for Gumtree Australia site that resulted in increased user satisfaction, engagement, and site revenue. Features included a new map browsing view, displaying map location on listings, and new ad unit on the map page Launched new car dealer flow for Kijiji Canada that included a custom car dealer posting page allowing multiple cars to be listed in a single session and improved monetization by offering upgrades more prominently on the page. Included a separate registration page as well as a shopping cart. Other projects include launching a car dealer directory for Kijiji Canadian and expanding available locations for Gumtree Australia that enabled users to search and post on a more local level.
YahooSr. Product Manager, Yahoo Personals
May. 2006 - Mar. 2008Sunnyvale, CALaunched Yahoo! Personals’ first content management system along with a new article page template resulting in increased organic traffic, profile searches, and ultimately a higher subscription percentage rate. Led development team to relaunch the signed-in member homepage to align more directly with business goals of increasing subscriptions, retention, and engagement. Defined strategy and roadmaps for new products
Wrote and prioritized product requirements
Worked with UEX to determine product functionality
Worked with Engineering to determine appropriate solutions
Liaison to Marketing team for all SEO and SEM requirements
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