Nicole OBrien - Fractional Marketing Leader,

Feedback from Nicole’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Self Employed ConsultantFractional Marketing Leader-CMO

Nov. 2022United States, WashingtonCurrently, develop and implement effective marketing strategies that drive growth, increase revenue, and establish a strong brand reputation in their respective markets. I work closely with clients to understand their unique business goals, target audience, and competitive landscape, and then develop customized marketing plans that leverage the latest digital technologies and best practices. My focus areas include branding, content marketing, demand generation, social media, and website optimization. Most current engagements include: • SaaS Startup Digital Marketing Strategy: Consulted with a SaaS startup seeking to expand its customer base and increase monthly recurring revenue. Conducted market and competitive landscape analysis and developed a comprehensive digital marketing strategy that included search engine optimization (SEO), content marketing, email marketing, and paid advertising. Results: A 250% increase in website traffic, a 200% increase in new leads, and a 150% increase in monthly recurring revenue. • AI Software Branding and Lead Generation: Worked with an AI software company seeking to establish itself as an industry thought leader and generate new leads for its platform. I helped the company develop a new brand identity and messaging and then launched a multi-channel lead generation campaign that included webinars, whitepapers, social media, and paid advertising. Results: Qualified leads doubled in three months and closed sales increased by 45%. Significant increase in brand awareness in target markets. • Mobile App Social Media Strategy and Influencer Marketing Campaign: Worked with a mobile app developer seeking increased downloads and user engagement. Developed a social media strategy focused on building a strong community of followers and brand advocates. Launched an influencer marketing campaign targeting key opinion leaders in the app's niche. Results: A 200% increase in downloads in three months and a 150% increase in user engagement.

Innovative DrivenVice President, Marketing

Apr. 2022 - Oct. 2022Rosslyn, Virginia• Recruited to lead marketing for the highly- competitive Information Management and eDiscoverycompany. • Established updated lead tracking and scoring processes for the marketing and 50+ nationwide salesteams. The new process allowed the robust company’s CLE program to accurately score, track, and properly distribute leads to create productive marketing campaigns. Results: 100% improvement in all areas of CLE lead tracking, with a continued increase in visibility across the sales organization into program ROI. • Implemented Marketing Team project management system using ASANA to track and manage clientrequests and marketing program output and timelines. • Established ABM programs for targeted growth areas. • Implemented an events management program that united calendar activities across the organizationto strategically advertise, market, and promote our activities. • Hired two new marketing team members to execute the company’s daily social media strategy andto help create and design the company’s new brand identity. Both new hires were also responsible for the rebranding of all corporate assets, including merging five websites (from previous M&As) into a new corporate website. • Managed a team of four marketing professionals and sat on the Executive Leadership team. • Tracked and reported success metrics weekly and managed the team’s OKR process.

Tycko & Zavareei LLPDirector, Marketing

Apr. 2019 - Apr. 2022Washington D.C. Metro Area• Directed and managed digital marketing strategy and execution for the company's multi-million-dollar client portfolio and professional services areas. • Instituted CRM capabilities, lead scoring best practices, and end-to-end marketing programs to develop and nurture client base. Increased lead generation by 200% over 12 months. • Created and executed digital advertising programs for demand generation across the firm's five key areas. • Owned marketing budget, planning, and execution. • Managed the complete re-brand and execution of two complete website properties for the firm. • Implemented content strategy agenda, event calendar, and other revenue-generating marketing activities. • Reported to both named partners and supports the rest of the practice.

Paya.comSenior Director, Corporate Marketing and Sales Enablement

Nov. 2017 - Mar. 2019Reston, VA• Led new brand creation and launch of the new payments brand as a stand-alone company after acquiring Sage Payment Solutions. • Created a new brand in only eight months, which included a net new corporate brand, website, and digital identity; messaging, market, channel re-positioning; digital media and advertising, content creation, and product positioning. • Led all digital marketing and social media, digital demand generation, internal and external corporate communications, PR, and media activities. • Primary corporate communications writer and editor. • Wrote, edited, and approved all messaging, writing, and published material and digital assets. • Led and managed market & competitive research to segment and define target markets and refined and improved value propositions to support market strategies. • Directed Paya's market-specific demand generation and lead generation capabilities. • Leveraged agile business practices to launch multi-tactic lead generation programs that support the middle and bottom of the funnel, including ABM, SEO, SEM, direct response, events, nurture, and more. • Defined and implemented a full stack of marketing performance tools (Salesforce, Marketo, Sprinklr, BI Tools, WordPress). • Developed KPIs and associated reporting to ensure Paya could ramp marketing at an accelerated pace.

SageSenior Director, America's Marketing, Demand Gen, Sage Payment Solutions Rebranded to Paya, Inc.

Mar. 2016 - Nov. 2017Reston, VADirected and managed marketing, communications, digital, channel, field marketing, and demand generation for global ERP payments and financial services provider Sage Payment Solutions. · Prepared and positioned Sage Payment Solutions for its acquisition of an equity investor. · Directed and managed all internal and external acquisition communications.

Sales Enablement SocietyCo-founder, Past President and Member Board of Directors: A volunteer position

Jan. 2016 - Apr. 2022Washington D.C. Metro AreaThe Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is doing the same thing over and over again and expecting different results." This quote applies to most organizations tasked with driving sales and marketing productivity today. Visit us: sesociety.org

Tiferet GroupVice President, Marketing

Jun. 2015 - Mar. 2017Reston, VAI directed and managed marketing, communications and sales enablement projects for Information Technology solutions and services companies, associations and other organizations. Work included creating, directing and managing a significant, global corporate branding initiative for a leading consumer industry association. My work also included product and services messaging for corporate clients, services portfolio packaging and content curation and development for digital and marketing assets.

Dimension DataDirector, Americas Corporate Communications and Marketing

Mar. 2012 - Apr. 2015Reston, VA/Metropolitan Washington, D.C.I managed the Corporate Communications and Marketing Communications functions for Dimension Data Americas, a $1B IT Services and Solutions Provider. Using its technology expertise, global service delivery capability and entrepreneurial spirit, Dimension Data accelerates the business ambitions of its clients. The Americas region (U.S., Canada, Mexico, Chile, Brazil) grew from $1B to $3B over the past five years, in support of Dimension Data's global growth plans to double its revenues from $6B to $12B over the same period. As Director, I supported the growth of the business by creating (and facilitating the execution of) the region's corporate communications internal and external programs, marketing communications and messaging, PR and media relations strategies and tactics and Social Media strategy and tactics, which focused primarily on sales enablement, employee engagement and social selling skills development. I directed and oversaw the management of Dimension Data Americas' internal and external web presence as well as directed, managed and executed global programs for internal and external audiences across the Americas. Other responsibilities included: Event Planning, Strategic planning, Resource Management, Program Planning and Program Execution. Dimension Data is a member of the NTT Group.

Global Computer EnterprisesDirector, Marketing and Communications

Aug. 2009 - Feb. 2012Reston, VAAs Director of Marketing, I was responsible for marketing GCE’s suite of Cloud-based commercial and Federal financial management products, as well as developing GCE’s brand and positioning in these markets. Responsibilities included the creation and development of client-based marketing programs, internal and external communications planning and execution, change management communications, client training program development and execution, the creation of the company's Social Media platforms, PR and media strategy and development, field marketing programs creation and execution, Brand management. Additional responsibilities: Client Support Management, Client Communications, Proposal Management.

Unisys CorporationSenior Manager, Global Marketing and Communications

Jun. 2001 - Jan. 2009Reston, VAAs Senior Manager of Global Marketing and Communications for almost eight years, I had the opportunity to work in several capacities across the Global Outsourcing and Infrastructure Services business unit. Responsibilities included Public Relations and Media Relations management, solution and services portfolio management, including the mobility services, security services, financial services, outsourcing and technical services, brand management, deal-based marketing initiatives, client-based marketing programs, client reference program development, implementation and management, as well as internal sales marketing programs Additional experience: Solutions Architect for the Federal Sector IT Services and Solutions team, pre-sales Marketing and Communications.