Melusi Tshabalala - Creative Director, Self

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Work Background

OFytExecutive Creative Director

Nov. 2021Johannesburg Metropolitan Area

Everyday SpeakFounder

Sep. 2017South AfricaAuthor. Speaker. Entrepreneur. Adman. Finweek. www.everydayzulu.co.za

Everyday SpeakAuthor. Speaker. Entrepreneur. Adman.

Sep. 2017Johannesburg Area, South Africa

Studio 214Co-Founder and MD

Mar. 2014 - Sep. 2022Johannesburg Area, South AfricaMy original partner from 76 and I decided to break away from Mojo MotherRussia in pursuit of the independence to pursue projects that were close to our hearts. That is when I first coined the ethos: Always deliver ideas and solutions that touche Africans, inspiring harmony, prosperity and a celebration of this electric continent and her people.

Mojo MotherRussiaCo-Founder and Co-Executive Creative Director

Mar. 2012 - Mar. 2014Johannesburg Area, South Africa76 MotherRussia then bought a stake in well-known agency, Morris Jones to form Mojo MotherRussia. 76 MotherRussia brought in its clients and staff, with Morris Jones doing the same. As the new agency we won significant pieces of business.

76 MotherRussiaCo-Founder and Co-Executive Creative Director

Jan. 2010 - Mar. 2012JohannesburgRealising the need to beef up our team and offering to look more attractive to clients and better serve them, we teamed up with a local small agency, MotherRussia to form 76 MotherRussia. This was a successful partnership, which saw us win big accounts.

76Co-Founder and MD

Apr. 2009 - Dec. 2009Johannesburg Area, South AfricaThis was my second foray into self employment. We were a two-man show, working as freelancers, until we secured a brand partner that would be part of our lives for the next, 8 years.

Young and RubiconCreative Director

May. 2004 - Jan. 2009Johannesburg Area, South AfricaUpon shutting down the experiential marketing company, MoNyuku Productions, I returned to advertising, taking up the position of Senior Copywriter. By the time I left this agency in 2009, I held the position of Creative Director.

MoNyuku ProductionsCo-Founder

Mar. 2001 - Mar. 2004Johannesburg Area, South AfricaMoNyuku Productions was an experiential marketing company, I co-founded with a DJ and producer associate of mine, in order to combine my advertising and marketing experience and his entertainment experience to deliver solutions that would touch young, black consumers. Our focus was very clear - use creativity and entertainment to lodge brands in their target market's hearts.

Leo BurnettCopywriter

Jul. 1998 - Mar. 2001Johannesburg Area, South AfricaThis was my first job in advertising, working for the company that had funded my advertising education at The AAA School Of Advertising. I learnt a lot and many of those lessons still serve me well to date.