Michael Morgan

Product Strategy @Cox Automotive

TechnologyProducts & ConstructionEcommerceCustomer Researcher✔️ IT🧨 ConsultingProduct ManagerBusiness AnalystAdvisor

Michael Morgan is a seasoned professional in product strategy with a wealth of experience in the automotive industry. He currently holds the position of Product Strategy at Cox Automotive, one of the world's leading automotive services company. Over his tenure, he has demonstrated a knack for developing effective, market-driven strategies that drive product innovation and growth. Michael boasts a deep understanding of the automotive industry's dynamics, which he leverages to align product offerings with customer needs. His strategic vision and leadership have significantly contributed to Cox Automotive's reputation as a trailblazer in the automotive industry. Prior to Cox Automotive, Michael held several strategic roles in renowned firms, honing his skills in product management, strategic planning, and business development.

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Work Background

CDK GlobalDirector Product Strategy

Jan. 2019 - Dec. 2021Illinois, United States · RemoteDeveloped and refined product and business strategies to grow $6B retail software portfolio. ● Created enterprise level win-loss program that combined market intelligence and sales intelligence to improve win rates and revenues. ● Developed financial and market models to validate $250m strategic acquisition, co-developed post acquisition integration roadmap. ● Validated and refined the positioning and roadmaps of 10 product lines to improve revenue growth

Cox Automotive Inc.Product Strategy Director

Jun. 2016Burlington, Vermont Area · RemoteSupporting the strategic product development decisioning of the Cox Automotive product portfolio, with a particular focus on innovation and transformation initiatives.Successfully led cross-functional teams in strategy development, enhancing product alignment and business unit integration.

DealertrackSenior Market Intelligence Analyst

Jun. 2015 - Jun. 2016Burlington, Vermont AreaSupported the competitive and market intelligence needs of the DealerTrack and Dealer.com companies

ABI ResearchSenior Industry Analyst - Mobile Handsets / Devices

Nov. 2008 - Jan. 2014Tracked and reported on technologies, OEMs, software and more for the global and regional mobile handset market. Consulted with key mobile industry organizations and participants on competitive dynamics and emerging trends. •Conducted industry and market research for internationally recognized research firm with a focus on the mobile device, cellular handset and smartphone device segments at a global and regional level. •Developed research roadmaps to discover and forecast emerging technology trends relating to mobile devices, mobile operating systems, smart accessories, IoT, M2M, wireless protocols and device accessories. •Maintained competitive positioning of research services against larger research firms. •Developed new research product segments and services that were adopted across the entire organization •Provided industry guidance to research clients, media and other industry analysts on industry trends, market forecasts and emerging technologies. •Supported sales executives in identifying opportunities and conducting sales support presentations to potential clients. •Worked individually and collaboratively with numerous clients to design and execute customized research projects affecting strategy, market analysis and competitive efforts.

Fletcher CSICompetitive Intelligence Analyst - Telecommunications and IT

May. 2005 - Sep. 2009Provided custom competitive intelligence on IT and Telco themes to Global 100 organizations •Managed and executed multiple research and consulting projects for Microsoft, IBM, SAP and AT&T. •Developed and executed proprietary research methodologies to quickly achieve required subject expertise •Designed and delivered presentations to director and executive level clients. •Created and cemented positive relationships with new and existing clients to generate repeat business. •Trained co-workers in business and technology concepts, research tactics and client management. • Provided management guidance to AT&T Wireless relating to competitive pricing, product offerings, competitive sales strategies & tactics and, go-to-market strategies to penetrate the SMB market. •Supported SAP corporate strategy teams in determining sales strategies and tactics of key competitors (Oracle, IBM, Microsoft) and advised SAP product development groups on competitor software licensing practices. •Performed competitive and market analysis to support IBM’s launch of a Telecom Expense Management BPO service offering to Fortune 1000 companies.