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Work Background
Empress Luxe Consulting, LLCFounder/CEO
Jun. 2024Experienced Business & Sales Leader | Growth Strategist | Data-Driven Decision Maker With 20 years of dynamic experience in business and sales, I have a proven track record of driving substantial growth and achieving strategic objectives. My expertise spans across scaling operations, optimizing sales strategies, and implementing data-driven growth plans that deliver results. Key Accomplishments:
- Spearheaded the transformation of a retail business, scaling revenue from $14M to $25M in just 5 years.
- Developed and executed comprehensive sales and marketing strategies, leveraging data analytics to maximize performance and profitability.
- Built and led high-performing teams, fostering a culture of innovation and excellence. Core Competencies:
-Growth Strategy: Designing and implementing effective plans to accelerate business growth and market expansion.
-Sales Optimization: Utilizing data insights to refine sales approaches, improve conversion rates, and enhance customer acquisition.
-Marketing Strategy: Crafting and executing integrated marketing campaigns that resonate with target audiences and drive engagement.
-Data Analysis: Applying analytical skills to interpret complex data, identify trends, and make informed decisions for continuous improvement. Driven by a passion for achieving exceptional results and a commitment to excellence, I thrive in challenging environments and am always looking for new opportunities to make a significant impact. Let’s connect to explore how we can drive growth and success together!
HardingSenior Buyer
Nov. 2021 - Apr. 2024• Led the strategic development of a $25M category encompassing fashion jewelry, accessories,
eyewear, and apparel; orchestrated a 20% year-over-year sales upsurge on key brands through
astute product curation and innovative pricing tactics. • Spearheaded the leadership and mentorship of a team of 6 compiled of buyers and assistant buyer’s.
• Managed comprehensive vendor portfolio of 40+ suppliers, ensuring adherence to quality standards
and delivery timelines, resulting in a 20% reduction in defects and 10% increase in on-time deliveries,
enhancing operational efficiencies. • Secured a 10% cost reduction on $500k worth of purchases through skillful negotiation tactics;
resulting $50k increase in profit margins directly enhanced the company's financial bottom line and
competitive position.
• Teamed up with crucial vendors to design a signature line of apparel for a specialized trade,
delivering a 20% sales increase.
• Analyzed sales trends and market data to optimize inventory levels, resulting in a 30% decrease in
stock outs and a 20% improvement in inventory turns, aligning supply with demand fluctuations. • Spearheaded the evaluation of vendor performance metrics to optimize supplier relationships, leading
to a 10% reduction in procurement costs by consolidating suppliers and negotiating more favorable terms. • Partnered with operations and marketing teams to develop and implement promotional strategies,
resulting in a 50% increase in sales, MoM.
• Collaborated with the visual merchandise team and marketing department to align visual
merchandising strategies with overall brand objectives, ensuring consistency in brand messaging and presentation across all touchpoints.
• Coordinated trainings with brands, operations, and onboard staff to provide comprehensive product
knowledge, increase brand awareness, and disseminate best practices for each brand represented in each store.
Princess CruisesBuyer- Fashion Jewelry/Accessories/Product Development
Jan. 2017 - Oct. 2021Valencia, CASuccessful Buyer offering over 10 years of experience in targeting and procuring highly sought-after products. Accomplished in developing relationships with key suppliers and negotiating deals for cost-effective procurement. Talented in maintaining strong knowledge of product and pricing trends. • Execute buying strategies and product development for fashion jewelry and accessory departments.
• Attend markets four to five times a year to identify emerging trends and managing relationships with more than forty vendors.
• Utilize negotiation skills to fund quarterly margin dollars and monthly markdowns. Successfully maintained and grew gross margin.
• Manage open to buy for 7 departments including monthly fashion orders for 20 jewelry vendors, and 20 accessory/logo vendors; consistently on time supplying orders to vendors to ensure timely delivery.
• Forecast weekly sales and evaluate top sellers/trends to effect open to buy to drive sales.
• Manage, motivate and develop a team consisting of an Assist. Buyers and two Assoc. Planners
• Created a line of private label fashion jewelry and accessories with established vendors. Work with vendors design teams and internal to finalize designs and assortments. Negotiate costs to hit key retails for items such as statement necks and earrings.
• Added incremental sales above financial plan of $1 million+ in fashion accessories and maintained an established jewelry business of $14 million in 2019.
• Manage a combined business of $25+ million year over year.
• Grew trunk show sales by 60% in 2019 through discovery of new brands and more frequency from select existing vendors, created excitement on selling floor during key store wide events.
Princess CruisesAsst Buyer- Souvenirs & Media
Apr. 2014 - Jan. 2015Valencia, CaliforniaExperienced in the travel & land based retail industry. Strong organizational, communication and planning skills to assist the Buyer in financial goal planning and executing. Responsible for weekly & monthly tracking of sales and orders to ensure stock levels are maintained for a fleet of 17 ships. Work with the Buyer to plan yearly OTB and vendor matrix to keep receipts in line and ensure sales goals, margin and turn is met. Work with the Buyer in product development for souvenirs, specific to ship models, ship names and specific keepsakes to customers cruise.
Princess CruisesAsst Buyer- Fashion & Fine Jewelry
Feb. 2007 - Apr. 2014Valencia, CaKnowledge of travel and land based retail industry. Collaboratively work to administer and support the Sr.Buyer to achieve departments operational requirements and financial goals.
Strong analytical and planning skills that support in the implementation of merchandise plans.
Princess CruisesAdministrator-Fleet Personnel
Feb. 2005 - Feb. 2007Valencia, CAScheduling and rotations of crew members onboard the fleet
ACSSocial Worker
Oct. 2001 - Jan. 2005Case Manager for Gain Program- Welfare to Work
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