Peak Running Marketing Manager
Nov. 2019Burr Ridge, Illinois, United StatesLead and manage marketing operations, overseeing creative development, copywriting, and content creation for social media platforms (TikTok, Instagram, Facebook), email marketing, and media/community relations. Collaborate with high-profile brands including Brooks Running, HOKA, On Running, TOPO Athletic, Altra Running, Lululemon, and GOODR Sunglasses. Spearhead marketing campaigns targeting diverse segments from novice runners to ultra-marathoners, student athletes, and post-operative patients. Develop and manage content calendars, supervise project execution, and train staff on marketing strategies. Build and foster relationships with athletes, orthopedic referrals, and recreational runners to increase engagement and customer loyalty.