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Work Background
Peak Running Marketing Manager
Nov. 2019Burr Ridge, Illinois, United StatesLead and manage marketing operations, overseeing creative development, copywriting, and content creation for social media platforms (TikTok, Instagram, Facebook), email marketing, and media/community relations. Collaborate with high-profile brands including Brooks Running, HOKA, On Running, TOPO Athletic, Altra Running, Lululemon, and GOODR Sunglasses. Spearhead marketing campaigns targeting diverse segments from novice runners to ultra-marathoners, student athletes, and post-operative patients. Develop and manage content calendars, supervise project execution, and train staff on marketing strategies. Build and foster relationships with athletes, orthopedic referrals, and recreational runners to increase engagement and customer loyalty.
Propeller Wags LLCMarketing Operations Leader
Jan. 2016 - Dec. 2022Hinsdale, ILConceptualized, launched, and scaled the company, managing all aspects of brand development, including securing a registered trademark in 2021. Led the development of marketing campaigns to boost brand awareness and sales growth, resulting in accelerated market penetration. Managed creative teams, overseeing graphic design and content creation for social media (Instagram, Facebook), and handled community and media relations. Directed customer fulfillment operations, vendor partnerships, and all project management tasks, ensuring timely delivery of services and products.
RAM Racing (Now Ventures Endurance) Community & Social Engagement Manager
Jan. 2016 - Dec. 2017Directed engagement with charity partners, creating strategic communication plans to increase donor and volunteer participation. Managed event coordination, email campaigns, and social media engagement for featured charities, ensuring project completion within budget and deadlines.
Led media relations, creative development, and content creation for digital platforms (Instagram, Facebook).
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