Missy Jensen - Senior Account Director, AbelsonTaylor

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Work Background

AbelsonTaylorSenior Account Director

Nov. 2021St Louis, Missouri, United States

Fishawack HealthVP, Account Director

Jun. 2021 - Nov. 2021Greater St. Louis

2e CreativeAccount Director

Nov. 2018 - Jun. 2021Saint Louis, Missouri

HLKSenior Account Manager

Jun. 2017 - Nov. 2018Greater St. Louis Area

HLKAccount Manager

Jan. 2014 - Jun. 2017Saint Louis, Missouri

CannonballDigital Account Manager

Jun. 2011 - Jan. 2014greater st. louis areaResponsible for account management of the Agency’s largest digital account, Bud Light: • Manage large scale digital media projects - which includes but is not limited to: websites, online advertising (banners/pop-ups/HPTO), social media, email marketing, mobile marketing and interactive multimedia - throughout the entire project lifecycle • Maintain a close relationship with non-digital account team in order to ensure full campaign integration and compliance • Provide day-to-day management of in-house digital team and external development partners to steer project scope, prioritize projects and negotiate due dates • Develop and provide continued supervision of project budgets

Abstrakt Marketing GroupSocial Media Marketing Account Manager

Sep. 2009 - May. 2011My passion for social media and interacting with people makes me a perfect fit for the Social Media Marketing Manager at Abstrakt. I am responsible for designing and implementing social media strategies for small, mid and large companies. Through education and training, Abstrakt Marketing Group aims to create a mindset that embraces emerging technologies and the changes in consumer behavior. Our mentality is that conversations create relationships, which ultimately lead to sales (ROI). We are on the front lines of the online media space, as we track trends, new technologies, and ground breaking new media advertising for the purpose of achieving your company's objectives.

DMEautomotiveSocial Media Manager

Jun. 2009 - May. 2011Responsible for the design, development, and ongoing maintenance of multiple online communities (which include but are not limited to networking sites and blogs), engaging social media programs to increase brand awareness, distribute company news, and provide updates on products and services.

Metropolitan Amateur Golf AssociationDirector, Handicapping & Communications

Oct. 2003 - Feb. 2007• Administered and managed the GHIN Handicap Service, a handicap computation software program distributed to over 130 local member clubs and serving approximately 25,000 golfers o Responsible for membership acquisition, technical support, and billing o Ensured compliance with the USGA Handicap System • Organized, scheduled, prepared and conducted educational seminars related to USGA Handicap and Course Rating Systems, GHIN Handicap Service and USGA Rules of Golf • Acted as production manager of all marketing materials • Assisted Director of Competitions with the administration of Metropolitan Championships, USGA Qualifying Rounds and other tournaments sponsored by the Association

Smartix InternationalClient Services Account Manager – St. Louis Cardinals

Jan. 2002 - Oct. 2003• Successfully coordinated full implementation of SmartFan, a smart card-based e-ticketing, Point of Sale (POS) debit and rewards program for St. Louis Cardinals o Managed all aspects of the system, including fan acquisition, customer support, technical support, POS and system operations • Developed positive product image through game day advertising and web site promotions • Operated as primary interface between Smartix and the St. Louis Cardinals, SportService and MasterCard o Integrated SmartFan with respective departments within Cardinals organization, working closely with marketing and ticketing departments o Trained and supported game day staff • Improved corporate insight of SmartFan product and assisted with defining and documenting enhancements in Marketing Requirements Document