Shahd Ahmed - Producer, HQ WORLDWIDE SHOWS

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Work Background

HQ Worldwide ShowsCreative Producer

Aug. 2022 - Jul. 2023Dubai, United Arab Emirates

The Abstract AgencyFounder

Oct. 2021Qatar

FreelanceEvent Management Specialist

Oct. 2021 - Dec. 2021Kennedy London QATAR CREATES - Fashion Trust Arabia, Christian Dior: Designer of Dreams Exhibition, Virgil Abloh: Figures of Speech - Handling the glam team for 350 celebrities. QATAR CREATES - Jeff Koons Exhibition, Art for Tomorrow Talks, #QatarCreates Programming - Guest relations

Qatar Media CorporationSocial Media Strategist

Jan. 2020 - Aug. 2020Doha, QatarQBS Radio www.qbsradio.qa • Develop, implement and manage social media strategy • Define and reach important social media KPIs • Manage and oversee social media content • Measure the success of every social media campaign • Stay up to date with latest social media best practices and technologies • Working in a multidisciplinary team with copywriters, designers, photographers and videographers. • Collaborate with Production and Marketing Department Development teams • Track and analyze SEO in order to provide effective solutions for content optimization • Network with industry professionals and influencers via social media • Hire and train other in the team

Freelance Marketing and Creative ServicesProject Manager

Dec. 2018 - Mar. 2019QatarDoha Festival City Fashion & Beauty Campaign (Dec-Mar 2019) • Concept design based on Jennifer Lopez’s felt fedora hat using Pantone’s 2019 ‘Colour of The Year’ to create the Fashion Dome, Workshop Station, Floral Wall, and marketing collaterals. • Talent booking; including children and adult models, liaising with participating hair and makeup retailers, fashion dome stylists and image consultants, photographers, fashion design workshop instructors, and event staffing/ hostesses. • Backstage management ensures all processes are operating smoothly and on time. • Production management ensuring all the production elements adhere to the campaign’s concept and colour scheme including the photobooth and floral wall and dome. such as décor, and a catering cart. •Logistics Management: Organised facilities and details, transportation. •Conduct pre and post-event evaluations and report on outcomes. •Maintained efficiency in execution considering quality/time and importance as per set deadlines.

Freelance Film ProductionProducer & Casting Director

Sep. 2014 - Oct. 2021Doha, Qatar• Conceptualisation and production • Planning and organising production schedules • Overseeing the production process; drawing up a production schedule • Researching market trends and timely reports to track performance. • Creating mood boards and storyboards • Deciding what resources are required • Budgeting, negotiating and scheduling • Ensuring health and safety regulations on-site are met. • Location scouting • Liaising with suppliers/vendors and brands • Talent booking; cast, photographers, filmmakers, stylists and production assistants. • Ensure that the final product meets quality standards and customer specifications and expectations. 2022 FIFA World Cup 2022 Official TVC (The Edge) - Now Is All (official TVC) FIFA World Cup 2022 Official Song (Katara Studios) - Hayya Hayya feat. Trinidad, Davido, Aisha. Hilton Salwa Beach Resort - 1-year anniversary COS Stores x Doha Festival City shoot VALRHONA Chocolate 2021 Hilton Salwa Beach Resort Lifestyle Campaign HAIRAAT Jewellery - Collection Casa Johara JW Marriott Doha 2019 Mondrian Doha Social Media Influencer Lifestyle Ambassador Abdulla Al Abdulla www.byabdulla.com Noor Aburish www.byabdulla.com 2015 QATAR AIRWAYS: Going Places Together Campaign 2014 HAMAD INTERNATIONAL AIRPORT - launch campaign

Trinity Talent QatarSocial Media Marketing Manager & Talent Scout & Booker

Jun. 2012 - Jul. 2016Qatar• The casting director for the multi-award-winning Qatar Tourism Authority’s Essence of Qatar short film (2016) • Devised social media strategies, as well as content creation and development which resulted in establishing online visibility as one of the leading talent agencies within the MENA region and being internationally recognized ranking at #1 in Qatar and #3 in the region according to marketing research, I conducted in 2016. • Analysed market trends and competitors’ talent variety and services to develop highly competitive marketing strategies. • Managed the production of promotional material and designed online and print marketing collaterals. • Produced reports and presented findings and suggestions to directors. • Liaised and maintained relations with media outlets. • Planned tailored events from conception to execution including company/brand/collection launches. • Scouted and booked local, regional, and international talent for local and global campaigns and events. Trinity Talent Qatar Projects | 2016 • Rotana Hotel Campaign • Salam Stores SS16 Campaign • W Snapwalk (W Hotel) • Qatar Airways Global Campaign: Going Places Together • Qatar Tourism Authority: Essence of Qatar • Hamad International Airport Landing Video • Alice & Olivia Store Launch Trinity Talent Qatar Projects | 2014 • Bulgari SS14 Collection Launch • Lanvin Collection Launch • Hacket London Store Launch, Villaggio Mall • Cartier Mall Activation • LUX Beauty Gallery – House of LUX campaign. – (Dubai U.A.E) • MotoGP • CBQ Qatar Masters Trinity Talent Qatar Projects | 2013 • Sacoor Brothers launch • LIWA Stores – Mode De Liwa • Bob Sinclair’s Concert in Doha • DJ Whookid Live in Doha • Jo Malone Store Launch, Villaggio

Freelance Marketing and Creative ServicesFreelance Marketing

Jan. 2008 - May. 2012Dubai, United Arab Emirates• Created and managed project plans for various marketing activations and events. • Talent Bookings - Liaised with clients to provide the most suitable candidates for their projects, including models, entertainers and/or actors. • Coordinated events, meetings and trade shows by identifying, assembling, and organizing requirements, establishing contacts, developing schedules and assignments, managing mailing lists to ensure event success. • Tracked customer complaints, forward to customer service and follow up to ensure resolution. • Provided support in social media monitoring process as needed • Collated marketing materials and maintain files for graphic related projects. • Updated job knowledge by participating in educational opportunities (e.g. reading trade publications). • Accomplished organization goals by accepting ownership for completion of new and different requests. • Maintained records of press coverage of projects. A Week of fashion - Elan productions Abraaj - Celebration of Entrepreneurship ADIPEC - Oil Serv Arab Health- Cardinal Health 2009/Lifeline hospital 2010, Armani Prive Launch CabSat exhibition Calvin Klein Cityscape 2008/2009/2010/2011, Dubai Film Festival Dubai Motorshow - Al Futtaim Motors (Toyota & Lexus) EnviroCity Press conference Fishfayce’s 1st anniversary Formula One - Grand Prix FOX channel TV commercial French Navy Press Conference Gitex2010 - Microsoft Gulfood Exhibition, 2009/2010 Launch of Millions of Milkshakes with Kim Kardashian MEPRA 2010 Awards Michael Kors Collection Launch, Abu Dhabi Middle East Electricity Exhibition Mother, baby and child show, 2008 One and Only, the palms corporate video shoot Rugby 7s Saks Fifth Avenue fashion show, DIFC Salvatore Ferragamo - Perfume launch Seatrade Middle East Maritime Sharp Electronics Mall Activations Superdry Launch, Dubai The AirShow The Bride Show 2009/2010

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