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United Arab Emirates
Work Background
Miles MarketingOwner
Jun. 2020England, United Kingdom🔹 About: For 30 years, I've had the privilege of working with some of the world's leading brands, which has equipped me with a rich tapestry of knowledge, both in traditional and digital marketing techniques. Today, I specialise in the Engineering, Industrial, Manufacturing, and Construction sectors, offering outsourced marketing services in the UK tailored to enterprises that might not have their own marketing wing but possess an ambition to soar.
🔹 What We Offer: Miles Marketing isn't just any outsourced marketing team; we are your strategic marketing resource, an extension of your business, and a trusted partner. We recognise that not every business needs a full-fledged marketing department, but every business deserves the benefits of top-tier marketing. That's why we offer:
* Bespoke Marketing: Unique projects curated specifically for your needs.
* Bite-Size Products: Offering business owners high-impact marketing solutions with a minimal investment in time and money.
The top products are:- Bite-Size 90 Minute Marketing Plan, Marketing Coaching Unlimited and LinkedIn Staff Training; all bite-size products save you time and money.
* Strategic Marketing Consultancy: We're here to align your business with its goals.
* Marketing Workshops: From brand workshops to marketing strategy sessions, we provide hands-on learning and tools for success.
* Marketing Coaching: Equip yourself and your team with the skills and knowledge needed to excel.
🔹 Why Choose Us?: The power of LinkedIn marketing cannot be underestimated, and its benefits go beyond just reach. When you collaborate with us, you also gain:
* Expertise in creative strategies in social media marketing
* Internal communications consultancy to enhance company cohesion
* In-depth brand workshops to forge a strong brand identity
Your business deserves a marketing approach as unique as it is. At Miles Marketing, we're not just offering services; we're crafting solutions.
49's LtdChief Operating Officer
Jan. 2002 - Jun. 2020London, United Kingdom49's Ltd provide Fixed Odds Betting to 10,500 betting shops in the UK & ROI.
I managed the daily operations of the brands and multi mullion pound budgets to promote them nationally across retail broadcast, digital & print.
Over 18 years i managed every conceivable marketing activity there is, from the first terrestrial TV betting advert to national staff incentives involving hundreds of thousands of staff.
Responsible for 6 products with a combined gross revenue for the betting industry of well over 1 Billion pounds. Products included the twice daily live lotto draw 49's and i was a pioneer of virtual horse racing the first producer of virtual greyhound racing.
I would sum this roll up as large scale, a website with over 5.5m hits per month and a million unique users coupled with servicing all bookmakers fairly, regardless of size.
As a joint venture between Ladbrokes, William Hill and Coral my negotiation skills were fully tested as i managed a monthly board meeting comprising of 3 fierce competitors, this challenged my negotiation skills and perfected my lobbying ability. I consistently delivered Marketing Plans on time and within budget.
Positioned in the middle of the betting industry i was involved in industry initiatives and managed competitor forums.
Gala Coral GroupRetail Marketing Manager
Nov. 2001 - Nov. 2002London, United KingdomControl of the retail marketing team across 1,400 shops, responsible for executing the marketing plans and daily national press advertising.
LadbrokesMarketing Manager Numbers Betting
Jul. 1999 - Nov. 2001London, United KingdomResponsibility for numbers betting across 2,000 shops. Launched the first Fixed Odds Betting Terminals across the estate. Established Numbers zones across all shops and worked on the next generation concept shops.
adidasCategory Manager Adventure & Alternative sports footwear
Nov. 1994 - Jul. 1999Manchester, United KingdomSales Training And Retail Support for the South East region, responsible for training retail staff and visual merchandising. I was the Brand ambassador for London.
As the Category manager for Adventure/BMX and Skateboard shoes i was responsible for the UK product offering. I was charged with establishing a specialist retail network for Skateboarding and set up a respected athlete team.
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