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Work Background
CDWSr. Brand Manager - IBM Software
Oct. 2024Chicago, Illinois, United StatesAs the Senior Brand Manager for IBM, I’m responsible for leading the development and execution of strategic marketing and sales initiatives to drive brand awareness, growth, and innovation. In this role, I collaborate with cross-functional teams, including sales, product management, and external partners, to ensure our brand vision aligns with business goals and resonates with CDW customers. My focus is on creating impactful campaigns, enhancing customer engagement, and fostering strong alliance partnerships that fuel continued success.
CDWSr. Partner Investment Specialist - Marketing
Jul. 2023 - Oct. 2024United StatesAs a senior member of the Partner Investment team, I have the privilege of managing a $60M book of business at its peak and working alongside top partners to drive strategic collaborations. Drawing on my extensive professional background, I specialize in developing compelling value propositions for CDW's investment opportunities in areas such as marketing, incentives, and product promotions. Through seamless coordination with cross-functional teams, I play a pivotal role in being the central point of highly impactful initiatives that not only drive business expansion but also consistently exceed the expectations of our esteemed partners, from idea to execution. I extend these responsibilities to support the successful onboarding and training of new team members. My assistance in the onboarding process and subsequent training underlines my commitment to fostering a collaborative, knowledge-sharing culture within our team.
CDWPartner Investment Specialist - Marketing
Mar. 2022 - Jul. 2023Greater Chicago AreaAs a member of the Partner Investment team, I spearheaded direct collaborations with partners and leverage data-driven insights to formulate recommendations for a $35 million portfolio. With my vast professional experience, I specialized in crafting impactful value propositions for CDW's investment opportunities in marketing, incentives, and product promotions. By deftly coordinating cross-functional departments, I was instrumental in executing highly effective initiatives that fueled business expansion and surpass partner expectations.
CompassLicensed Real Estate Broker
Jan. 2021 - Jan. 2022Grayslake, Illinois, United StatesLicense active but not hung with brokerage Noote Partners is your friend in real estate! Helping you in your journey to buy, sell, lease or rent! This team prides themselves on being with their clients every step of the way and take our client's experiences seriously and tackle every moving piece with enthusiasm and expertise. Their reviews are proof of how they consistently go above and beyond for clients to ensure they leave their experience feeling great about their purchase or sale. If you are looking for a friend that guides you through your experience, contact them today!
Circle KSales and Campaign Specialist
Jan. 2018 - Jan. 2019Tempe, Arizona / RemoteSpearheaded the management and strategic planning of National and Regional Loyalty and Personalization campaigns. Collaborating seamlessly with cross-functional teams within the Loyalty and Personalization Marketing department, I engaged with stakeholders from sales management, content operations, ad schedulers, as well as CPG clients and partners to ensure successful campaign execution.
State Bar of ArizonaAdvertising Strategist
Jan. 2017 - Jan. 2018Phoenix, ArizonaCrafted and executed strategic sales plans while also identifying new sales opportunities. I skillfully managed client and vendor communications, as well as sales accounts, resulting in increased revenue. Utilizing analytical expertise, I analyzed client advertising metrics and recommended effective advertising strategies to drive success. I stayed up-to-date on emerging trends, new technologies, and processes to continuously improve performance. By analyzing sales and marketing metrics (KPI) for Member Discount Providers (Affinity Partners), I was able to generate revenue growth. Additionally, I employed various research techniques to identify leads and enhance client data. With a keen eye for detail, I prioritized tasks and projects to ensure accurate and timely completion within assigned budgets and deadlines.
State Bar of ArizonaAdvertising Coordinator
Jan. 2014 - Jan. 2017Phoenix, ArizonaI successfully oversaw a substantial portfolio of business as a member advertising manager, ensuring the sustained expansion and retention of Affinity Partners in a competitive market. Working in close collaboration with the Advertising Sales Manager and cross-functional teams such as Production, Accounting, and Technology, I regularly provided valuable guidance on team capabilities, products, and best practices, while diligently troubleshooting discrepancies and challenges that emerged. Moreover, I meticulously monitored event deliverables, liaised with clients, and expediently communicated relevant information to the appropriate internal teams. By fostering robust relationships with clients and leveraging my ingenuity, I adeptly developed and implemented creative solutions that effectively addressed their evolving business needs and challenges.
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