Mikhail Merkurev - Co-founder & Senior product analyst, deputydata

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Network Power<100 people

Roles

🔥70%

Startup Founder

✨44%

Business Owner

✔️40%

Geos

🇷🇺37%

Russia

🇮🇳22%

India

🇦🇲11%

Armenia

Work Background

deputydataCo-Founder, Product Analyst

Dec. 2022We are experienced in delivering innovative analytical solutions for businesses seeking to improve their data-driven decision-making. I am specialized in hypothesis testing, product and data analytics, and research. Adept at visualizing data, conducting A/B or multivariate testing, segment research, use-case research, market research, and competitor analysis. We are committed to providing customized solutions that meet clients' unique requirements and drive measurable results.

Карьерный ЦехCo-host, producer

Jan. 2022 - Apr. 2022• Developed several case studies for product analysts • Co-hosted youtube stream

karpov.coursesInterviewer

Mar. 2021Review course papers and make career consultations

ManyChatLead Product Analyst

Aug. 2019 - Nov. 2022• Managed and completed 15+ analytical and research projects in different fields: localization, recruitment, support, compliance and anti-fraud, product analytics of web and mobile projects, and defined and implemented health and activation metrics. Achieved $164K MRR growth by researching and optimizing pricing • Ran 30+ a/b experiments: decreased dispersion and improved the process of experiments design (decreased design timeline from 1 week to 1 day) • Launched a new product inside the company: evaluated markets, conducted 40+ user interviews, defined metrics, and built the reporting. Manychat Inbox was successfully launched Hired/managed/mentored 4 analysts • Created and maintained anomaly detection system for data validation and sanity check. This process helped to quickly highlight 2K+ fraud accounts • Nurtured data-driven culture: made workshops and wrote articles, created a knowledge base for quick product onboarding

Carrot questProduct Analyst

Oct. 2017 - Aug. 2019Perm Territory, Russian FederationDuties • Creating dashboards in Tableau, Power BI • Analyzing the activation of users in service features • Prototyping • Customer development • OKR development • Analyzing the efficiency of the projects of the company • Setting up Google Analytics, Google Tag Manager, Google Data Studio, Mixpanel, Amplitude • SQL, Amazon Redshift, Python Results • Automatized business processes in reporting by creating ETL from Amazon Redshift to Amplitude via Python and decreased by 20% reporting time. • Developed a scoring model for paid users. Create automatic loading of data from Python to Google Sheets. It helps to reduce the churn rate by 10% on the target segment. • Improved UI of the service, and increased conversion rate in registration by 10%. • Developed a referral program.

Domoi dostavimMarketing Manager

Oct. 2016 - Nov. 2017Perm Territory, Russian FederationDuties • Developing of marketing strategy • Developing content strategy in social networks • Setting up ads: VK, Facebook, Instagram • Setting up PCC ads in Yandex.Direct and Google Adwords • E-mail marketing • Analysis through Google Analytics, Amplitude • Building dashboards in Google Datastudio, Power BI • Working with Google Tag Manager Results • Increased profit of company at 3 times during one year • Decreased CPC at 30% in PPC ads during one year • Increased conversion in the first payment on 5% via Google Optimize • Got 20K users to the site during one year • Integrate Sendpulse and Textback for automation of the email marketing and collect leads.