Michelle Perez - Partnerships & Business Development, Player 2

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Work Background

Player 2SVP Partnerships & Business Development

Dec. 2022New York, United States · RemoteOur core mission is to devise and execute gaming-related marketing programs that drive tangible results for brands and organizations. Our comprehensive service offering spans Licensing, Partnerships, Communications, and Strategic Consulting. At Player 2, we pride ourselves on our ability to guide and assist, much like a veteran gamer guiding a novice in levelling up. Utilizing our extensive expertise and networks, we craft game-winning strategies that empower our clients to achieve their business objectives. Regardless of your sector - whether you're a brand, IP holder, publisher, or nonprofit - our team is ready to supercharge your presence and help you score your business goals.

IMPULSE MEDIA HUBBoard Member

Jan. 2021Paris, Île-de-France, FranceImpulse Media Hub is a Technology Solution and Media Distribution provider founded by experts in the videogame, technology, and digital marketing fields. Their service offering focuses on the following areas: Content Platforms develoment, Technical supplier, Growth analytics & reporting.

FancurveVP Fashion & Lifestyle Partnerships

Jan. 2022 - Dec. 2022RemoteFancurve was a venture-backed sports digital fashion and apparel platform that connected fans with the world's leading athletes, clubs and culture-defining brands through premium digital sports wearables.

It's ShowtimeCo-Founder

Jan. 2005 - Jan. 2007Production Company Social Network for Media Professionals

Mondia GroupVP Content Partnerships & Licensing

Jan. 2019 - Dec. 2021Dubai, United Arab EmiratesMondia Digital empowers global business brands to digitally engage with their customers through premium entertainment solutions offering enhanced speed-to-market, scalability, and continuous innovation. I lead Mondia’s Global Content Acquisitions & Business Development efforts: Negotiating deals and managing strategic partnerships with international Content rights-holders for subscription platforms and OTT services distributed in Europe, Middle East and Africa. Our diverse portfolio: Game Publishers, Music labels, Social Media, E-sports, Football clubs and leagues, TV Channels, Social Media, Sports Data, Editorial Publishers, Cloud Gaming, etc. Some Key partners : La Liga, Universal Music, Sony, Warner, Disney, Marvel, Cartoon Network, Viacom, Lego, NBA, Real Madrid, Barcelona FC, Sportsradar, Perform Group, Ludium, Ween E-sports and many more. I built and lead the international Content Supply Chain team, from market research to royalty reporting, and in permanent communication with other teams: Marketing, Product, Development, Sales and Accounting. I also developed new partnership verticals that allowed Mondia to expand to the Cloud Gaming and Ed-Tech industries.

GameloftGlobal Licensing Director

Oct. 2011 - Jan. 2019Paris, Île-de-France, France · HybridI was responsible to attract, manage and retain Gameloft's AAA licensing partners, such as Disney, Fox, Marvel, Universal, Paramount, and many more. Implemented a solid Royalty Reporting system that allowed Gameloft to save 4M USD in audit fees. Internally I worked closely with the production, finance, legal, commercial, and marketing teams. I defined and implemented global best practices related to third-party brands integration in our products across teams and territories. Developed the Outbound licensing and merchandising strategy for several in house properties. I ensured the company’s licensing account management support structure was driving the business forward with minimal expenditures. Some key titles: Minion Rush (1 Billion DL) Disney Magic Kingdoms (+100M USD rev) Lego Legacy Unboxed Asphalt Franchise Ice Age, My Little Pony, Real Football, and many more.

GameloftLicensing Manager

Aug. 2007 - Oct. 2011I lead the Global Sports and Cars verticals through content acquisition deals with a variety of entities worldwide, such as: Fifpro, La Liga, Ligue 1, Real Madrid, NBA, Roland Garros, Several Golf Tournamentes, etc. I lead the Asphalt franchise in bound licensing strategy through partnering with the key brands in the automotive espace. I was responsible for the operational management of the Southern European Accounts, boosting our catalogue for local branded games, with deals such as the Spanish versions of Deal or no Deal, Takeshi's Castle, and more.

VocentoTV Formats Manager

Aug. 2004 - Jul. 2007Madrid, Community of Madrid, SpainBocaboca is a TV and Cinema Production Company. I kicked off my career in licensing and partnerships with media brands here, where, as part of the Formats team, I prospected and negotiated rights to import international successful formats, to Spain.

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